Asia-Pacific Energy Drinks Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 20.81 Billion |
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Market Size (2030) | USD 31.36 Billion |
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Largest Share by Soft Drink Type | Traditional Energy Drinks |
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CAGR (2024 - 2030) | 7.08 % |
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Largest Share by Country | China |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Energy Drinks Market Analysis
The Asia-Pacific Energy Drinks Market size is estimated at 20.81 billion USD in 2024, and is expected to reach 31.36 billion USD by 2030, growing at a CAGR of 7.08% during the forecast period (2024-2030).
20.81 Billion
Market Size in 2024 (USD)
31.36 Billion
Market Size in 2030 (USD)
5.59 %
CAGR (2018-2023)
7.08 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
45.57 %
value share, Traditional Energy Drinks, 2023
Traditional energy drinks are often marketed as a solution for individuals navigating demanding work schedules and are involved in sports, further contributing to its sales.
Fastest-growing segment by Soft Drink Type
8.67 %
Projected CAGR, Natural/Organic Energy Drinks, 2024-2030
A rising preference for natural ingredients and fewer additives with a focus on health and wellness is anticipated to fuel the demand for natural/organic energy drinks.
Leading Market Player
11.14 %
market share, Red Bull GmbH, 2022
Effective marketing strategies combined with extensive sports and cultural event sponsorship aid the brand in maintaining its prominence and visibility in the Asian market.
Largest Segment by Country
50.04 %
value share, China, 2023
Popularity of energy drinks is attributed to individuals with high workloads and demanding academic schedules or who engage in fitness activities seeking vitality.
Fastest-growing segment by Country
8.99 %
Projected CAGR, China, 2024-2030
Energy drinks' alignment with youth culture, and their popularity through social media influence, contributes to product visibility and consumption among younger demographics.
Consumers are looking for alternative options of carbonated beverages with increasing demand for natural/organic drinks
- Asia-Pacific has witnessed a surge in the popularity of energy drinks, particularly among the millennial and Gen Z demographics. This trend is fueled by a desire for healthier hydration, with consumers increasingly opting for liquid enhancers in their water. Notably, clean-label attributes such as gluten-free, sugar-free, and organic are swaying the choices of sports enthusiasts. Consequently, the sales value of energy drinks in Asia-Pacific market saw a robust 13.37% growth from 2021 to 2023.
- Traditionally, coffee held the caffeine crown, but energy drinks have now dethroned it, especially among the younger population. Energy drinks tout benefits like heightened energy, mental acuity, and physical performance thanks to their caffeine content. The market is also witnessing a surge in demand for clean-label offerings, reflecting a broader shift toward healthier food choices. Notably, in 2022, 12% of Thais and 18% of Vietnamese were consuming energy drinks multiple times a week. Moreover, countries like China, India, and Australia are pivoting away from carbonated soft drinks, favoring sugar-free, low-calorie, and natural/organic energy drinks instead.
- Within the energy drinks segment, the natural/organic variant is emerging as the frontrunner in the Asia-Pacific energy drinks market. It is projected to witness a robust value CAGR of 7.78% from 2024 to 2030. This growth is propelled by rising consumer awareness about the potential hazards of conventional beverage production and a growing appreciation for the benefits of organic products.
Understand The Key Trends Shaping This Market
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The market for energy drinks is poised for growth, driven by a rising demand for products with reduced sugar content and natural ingredients
- From 2021 to 2023, the Asia-Pacific energy drinks market witnessed a robust 13.18% growth in sales by value. This surge in sales can be attributed to factors like urbanization, increasing disposable incomes, and a rising focus on health among consumers. Energy drinks are popularly consumed in the region, primarily for their perceived benefits in enhancing performance, endurance, and alertness.
- China dominates the energy drinks market in Asia-Pacific, boasting the highest consumption levels. In 2023, China saw a remarkable 30.42% surge in energy drink sales compared to 2020. The trend toward energy drinks with lower sugar content and natural ingredients is gaining traction in the region, especially among health-conscious consumers. Notably, brands incorporating natural extracts, like those from coffee beans, are gaining popularity in the region. For instance, in 2023, Monster Energy unveiled a sugar-free variant packing 160 mg of caffeine. Similarly, in 2022, The Coca-Cola Company introduced Fresca Energy, a low-calorie, sugar-free energy drink infused with natural flavors and caffeine.
- Among the Asia-Pacific countries, Vietnam stands out as a rapidly growing market. It is projected to register a CAGR of 6.41% in terms of value from 2023 to 2030. The country's evolving flavor preferences and diverse range of offerings have fueled the demand for sports drinks. In 2023, over 19% of Vietnamese consumers reported consuming energy drinks multiple times a week, while more than 10% indicated a weekly consumption frequency.
Asia-Pacific Energy Drinks Market Trends
Growing requirements for instant energy and alertness, especially among the younger generation boost the sales
- In the Asia Pacific region, consumption of energy drinks has been observed to be growing owing to their definitive advantages in developing an individual's physical and mental abilities.
- As energy drink consists of stimulants other than caffeine, consumers have been inclined towards its consumption as it becomes a better and an an effective alternative than other carbonated or caffeinated beverages, and this has urged the manufacturers to innovate in this arena.
- Energy drinks are typically more expensive in developed countries than developing countries and that is majorly influenced by factors like factors such as availability and cost of ingredients, cost of transportation and most importantly tax slabs.
- Major brands across the region are continuing to double down on their reformulation efforts across sugar, salt and fat reduction led to a rapid increase in consumer awareness and demand for healthier products.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Manufacturers are infusing more natural herbal extract ingredients into energy drinks to meet the growing consumer demand
- Many brands in the market are investing heavily in marketing campaigns to build brand awareness and appeal to the target demographic
Asia-Pacific Energy Drinks Industry Overview
The Asia-Pacific Energy Drinks Market is fragmented, with the top five companies occupying 22%. The major players in this market are Eastroc Beverage(Group) Co., Ltd., Fujian Dali Food Group Co., Ltd., Monster Beverage Corporation, Red Bull GmbH and T.C. Pharmaceutical Industries Company Limited (sorted alphabetically).
Asia-Pacific Energy Drinks Market Leaders
Eastroc Beverage(Group) Co., Ltd.
Fujian Dali Food Group Co., Ltd.
Monster Beverage Corporation
Red Bull GmbH
T.C. Pharmaceutical Industries Company Limited
Other important companies include Aje Group, Carabao Group Public Company Limited, Congo Brands, Hell Energy Magyarország Korlátolt Felelosségu Társaság, Henan Zhongwo Beverage Co Ltd, Osotspa Public Company Limited, PepsiCo, Inc., Taisho Pharmaceutical Holdings Co., Ltd., The Coca-Cola Company.
*Disclaimer: Major Players sorted in alphabetical order.
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Asia-Pacific Energy Drinks Market News
- September 2023: PepsiCo India launched a limited edition flavor of its Sting Energy drink, called Sting Blue Current. Sting Blue Current is available at 200 ml in single-serve packs across India.
- April 2023: Prime has released a new energy drink, Prime Energy, containing 200mg of caffeine and zero sugar.The new drinks hold 300mg of electrolytes and contain ten calories, and come in blue raspberry, tropical punch, lemon lime, orange mango and strawberry watermelon flavours.
- January 2023: Monster is innovating its enery drinks and announced to launch affordable energy drink expansion to drive Asia growth.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
Asia-Pacific Energy Drinks Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Soft Drink Type
- 5.1.1 Energy Shots
- 5.1.2 Natural/Organic Energy Drinks
- 5.1.3 Sugar-free or Low-calories Energy Drinks
- 5.1.4 Traditional Energy Drinks
- 5.1.5 Other Energy Drinks
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5.2 Packaging Type
- 5.2.1 Glass Bottles
- 5.2.2 Metal Can
- 5.2.3 PET Bottles
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5.3 Distribution Channel
- 5.3.1 Off-trade
- 5.3.1.1 Convenience Stores
- 5.3.1.2 Online Retail
- 5.3.1.3 Supermarket/Hypermarket
- 5.3.1.4 Others
- 5.3.2 On-trade
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5.4 Country
- 5.4.1 Australia
- 5.4.2 China
- 5.4.3 India
- 5.4.4 Indonesia
- 5.4.5 Japan
- 5.4.6 Malaysia
- 5.4.7 South Korea
- 5.4.8 Thailand
- 5.4.9 Vietnam
- 5.4.10 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Aje Group
- 6.4.2 Carabao Group Public Company Limited
- 6.4.3 Congo Brands
- 6.4.4 Eastroc Beverage(Group) Co., Ltd.
- 6.4.5 Fujian Dali Food Group Co., Ltd.
- 6.4.6 Hell Energy Magyarország Korlátolt Felelosségu Társaság
- 6.4.7 Henan Zhongwo Beverage Co Ltd
- 6.4.8 Monster Beverage Corporation
- 6.4.9 Osotspa Public Company Limited
- 6.4.10 PepsiCo, Inc.
- 6.4.11 Red Bull GmbH
- 6.4.12 T.C. Pharmaceutical Industries Company Limited
- 6.4.13 Taisho Pharmaceutical Holdings Co., Ltd.
- 6.4.14 The Coca-Cola Company
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 5:
- VALUE OF ENERGY DRINKS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 6:
- VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 7:
- VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 8:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF ENERGY SHOTS MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 11:
- VALUE OF ENERGY SHOTS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 12:
- VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 13:
- VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 14:
- VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 15:
- VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 16:
- VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 17:
- VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 18:
- VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 19:
- VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 20:
- VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 21:
- VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 22:
- VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 23:
- VALUE OF OTHER ENERGY DRINKS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 24:
- VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 25:
- VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 26:
- VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 27:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 28:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 29:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 30:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 31:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
- Figure 32:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 33:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 34:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
- Figure 35:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 36:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 37:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
- Figure 38:
- VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 39:
- VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 40:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 41:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 43:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 44:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 45:
- VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 46:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 47:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 48:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 49:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 50:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 51:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 52:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 53:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 54:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 55:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 56:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 57:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 58:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 59:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 60:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 61:
- VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 62:
- VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 63:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 64:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 65:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, AUSTRALIA, 2018 - 2030
- Figure 66:
- VALUE OF ENERGY DRINKS MARKET, USD, AUSTRALIA, 2018 - 2030
- Figure 67:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, AUSTRALIA, 2023 VS 2030
- Figure 68:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, CHINA, 2018 - 2030
- Figure 69:
- VALUE OF ENERGY DRINKS MARKET, USD, CHINA, 2018 - 2030
- Figure 70:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
- Figure 71:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 72:
- VALUE OF ENERGY DRINKS MARKET, USD, INDIA, 2018 - 2030
- Figure 73:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
- Figure 74:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, INDONESIA, 2018 - 2030
- Figure 75:
- VALUE OF ENERGY DRINKS MARKET, USD, INDONESIA, 2018 - 2030
- Figure 76:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDONESIA, 2023 VS 2030
- Figure 77:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, JAPAN, 2018 - 2030
- Figure 78:
- VALUE OF ENERGY DRINKS MARKET, USD, JAPAN, 2018 - 2030
- Figure 79:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, JAPAN, 2023 VS 2030
- Figure 80:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, MALAYSIA, 2018 - 2030
- Figure 81:
- VALUE OF ENERGY DRINKS MARKET, USD, MALAYSIA, 2018 - 2030
- Figure 82:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MALAYSIA, 2023 VS 2030
- Figure 83:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, SOUTH KOREA, 2018 - 2030
- Figure 84:
- VALUE OF ENERGY DRINKS MARKET, USD, SOUTH KOREA, 2018 - 2030
- Figure 85:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2023 VS 2030
- Figure 86:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, THAILAND, 2018 - 2030
- Figure 87:
- VALUE OF ENERGY DRINKS MARKET, USD, THAILAND, 2018 - 2030
- Figure 88:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, THAILAND, 2023 VS 2030
- Figure 89:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, VIETNAM, 2018 - 2030
- Figure 90:
- VALUE OF ENERGY DRINKS MARKET, USD, VIETNAM, 2018 - 2030
- Figure 91:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, VIETNAM, 2023 VS 2030
- Figure 92:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF ASIA-PACIFIC, 2018 - 2030
- Figure 93:
- VALUE OF ENERGY DRINKS MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
- Figure 94:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2023 VS 2030
- Figure 95:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2020 - 2023
- Figure 96:
- MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2020 - 2023
- Figure 97:
- VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC, 2022
Asia-Pacific Energy Drinks Industry Segmentation
Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam are covered as segments by Country.
- Asia-Pacific has witnessed a surge in the popularity of energy drinks, particularly among the millennial and Gen Z demographics. This trend is fueled by a desire for healthier hydration, with consumers increasingly opting for liquid enhancers in their water. Notably, clean-label attributes such as gluten-free, sugar-free, and organic are swaying the choices of sports enthusiasts. Consequently, the sales value of energy drinks in Asia-Pacific market saw a robust 13.37% growth from 2021 to 2023.
- Traditionally, coffee held the caffeine crown, but energy drinks have now dethroned it, especially among the younger population. Energy drinks tout benefits like heightened energy, mental acuity, and physical performance thanks to their caffeine content. The market is also witnessing a surge in demand for clean-label offerings, reflecting a broader shift toward healthier food choices. Notably, in 2022, 12% of Thais and 18% of Vietnamese were consuming energy drinks multiple times a week. Moreover, countries like China, India, and Australia are pivoting away from carbonated soft drinks, favoring sugar-free, low-calorie, and natural/organic energy drinks instead.
- Within the energy drinks segment, the natural/organic variant is emerging as the frontrunner in the Asia-Pacific energy drinks market. It is projected to witness a robust value CAGR of 7.78% from 2024 to 2030. This growth is propelled by rising consumer awareness about the potential hazards of conventional beverage production and a growing appreciation for the benefits of organic products.
| Soft Drink Type | Energy Shots | |
| Natural/Organic Energy Drinks | ||
| Sugar-free or Low-calories Energy Drinks | ||
| Traditional Energy Drinks | ||
| Other Energy Drinks | ||
| Packaging Type | Glass Bottles | |
| Metal Can | ||
| PET Bottles | ||
| Distribution Channel | Off-trade | Convenience Stores |
| Online Retail | ||
| Supermarket/Hypermarket | ||
| Others | ||
| Distribution Channel | On-trade | |
| Country | Australia | |
| China | ||
| India | ||
| Indonesia | ||
| Japan | ||
| Malaysia | ||
| South Korea | ||
| Thailand | ||
| Vietnam | ||
| Rest of Asia-Pacific |
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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