Market Trends of asia-pacific energy drinks Industry
Growing requirements for instant energy and alertness, especially among the younger generation boost the sales
- In the Asia Pacific region, consumption of energy drinks has been observed to be growing owing to their definitive advantages in developing an individual's physical and mental abilities.
- As energy drink consists of stimulants other than caffeine, consumers have been inclined towards its consumption as it becomes a better and an an effective alternative than other carbonated or caffeinated beverages, and this has urged the manufacturers to innovate in this arena.
- Energy drinks are typically more expensive in developed countries than developing countries and that is majorly influenced by factors like factors such as availability and cost of ingredients, cost of transportation and most importantly tax slabs.
- Major brands across the region are continuing to double down on their reformulation efforts across sugar, salt and fat reduction led to a rapid increase in consumer awareness and demand for healthier products.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Manufacturers are infusing more natural herbal extract ingredients into energy drinks to meet the growing consumer demand
- Many brands in the market are investing heavily in marketing campaigns to build brand awareness and appeal to the target demographic
