Market Trends of Asia-Pacific Fat Replacers Industry
This section covers the major market trends shaping the APAC Fat Replacers Market according to our research experts:
Increasing Prevalence of Obesity, High Blood Cholesterol Levels, and Coronary Heart Diseases
The increasing prevelance of obesity, high cholesterol and overweight in Asian countries like Australia, India and others have signifcantally raised the demand for low fat food products such as low fat milk, low fat yogurt and others. For instance, more than two million Australian man were obese and 2.5 million Australian women were obese, aged 18 and above in 2016. This accelerated the trend for healthy food product among consumers which includes low fat and low calorie food products and has witnessed an upward trend in recent time in the region. Multiple food product manufacturers are opting to replace milk fat with milk fat replacers to provide the consumer with the low-fat and low-calorie products, in turn driving the market studied.
Japan Holds a Significant Share in the Market
The increasing demand for low-fat chocolates, jams, jellies, pastries, biscuits, and cakes in Japan is anticipated to increase the demand for fat replacers. Fat replacers have opened the door for a new generation of reduced-fat foods in Japan. The replacers have the taste and texture of high-fat foods, but without unnecessary calories, cholesterol or fat. The impact of rising competition in Japan is evident from the keen levels of product development and mounting promotional expenditure. Fat replacer manufacturers are resorting to investments in improved process technologies and new product developments in fat replacers to withstand the competition.
