Market Trends of Asia-Pacific Frozen Bakery Industry
This section covers the major market trends shaping the APAC Frozen Bakery Market according to our research experts:
Increased Demand for Baked Products with Extended Shelf Life
With the changing lifestyles, the demand for convenience foods is expected to increase faster during the forecast period. Among all other frozen bakery products, convenience food commodities are the most preferred product in Asia-Pacific. The shelf life of bakery products is mostly characterized by the onset of staling formed by microbial spoilage. Staling is marked by many physicochemical changes such as alterations in taste and aroma, increased crumb hardness, crumb opacity, starch crystallization, and staling formed by microbial spoilage. Other factors affecting shelf life are crystallization, grittiness, and spoilage of the flavors and odors due to moisture migration. Moreover, the latest development in the food and beverages sector, enhanced economic conditions, and rising consumption of ready-to-eat food products are the major factors escalating the demand for frozen bakery food items in Asia-Pacific. Consumers in Asia-Pacific are becoming health conscious, resulting in high demand for gluten-free, low-calorie, and sugar-free convenience frozen food products.
India is the Fastest Growing Market
Due to consumers' busy lifestyles, there has been a rise in the popularity of convenient food products in India. This popularity has fuelled the demand for frozen bakery products. Muffins, puffs, and other savory products are also gaining popularity as younger populations often visit independent bakeries to relish snacks. The market is expected to grow with increasing global tourism, the growing hospitality industry, and the increasing demand for frozen bakery products due to convenience. These products offer instant satisfaction with retention of both freshness and quality. However, consumers are conscious of brands while purchasing frozen bakery products, inclining toward the popularity of the brands. With the influx of several brands for pizza and burgers, like Burger King, Domino's, KFC, and Pizza Hut, there has been a shift in the preferences for these products due to their brand value, thus boosting the market's growth in India.
