Market Trends of Asia-Pacific Fruit and Vegetable Ingredient Industry
This section covers the major market trends shaping the APAC Fruit & Vegetable Ingredient Market according to our research experts:
Growing Application of Natural Ingredients
In the Asia-Pacific region, the natural food ingredient market is majorly driven by factors, such as rising health concerns, as a result of which the consumers now prefer natural beverages over carbonated drinks. The use of natural fruit and vegetable purees in the various industrial sectors, such as dairy, bakery, and beverage, aids in the growth of the fruit and vegetable ingredient market in various applications. Few applications, such as fruit purees and bases, work well in numerous recipes of natural beverages, including refrigerated juice products, smoothies, shelf-stable juice products, and signature cocktail mixers. Other applications of fruit and vegetable ingredients, such as concentrates, purees, and powders, are increasing rapidly, with the advent of natural juices, spreads, and nectars. These juice concentrates reveal unique opportunities, such as natural color, enhanced flavor, replacement of sugar, and enrichment of the nutritional content of the food or beverage.
China Holds a Prominent Share in the Market Studied
China is one of the leading countries manufacturing fruit and vegetable ingredients in the Asia-Pacific region, with advanced food processing technologies, which helps it produce high-quality fruit and vegetable ingredients at low costs. This makes China one of the largest suppliers of fruit and vegetable ingredients across the world. In line with the Chinese government's health and wellness campaign on 'Big Health', Cargill Incorporated is taking a positive approach toward food safety measures in its production process. It is observed that Indian consumers prefer a taste of local fruits and vegetables in their food products. Thus, fruit and vegetable ingredient companies in India are introducing domestically produced Alphonso mango puree, which has wide applications in fruit beverages, yogurt, smoothies, ice creams, and bakery products, among others.
