Market Trends of Asia-Pacific Gluten-Free Food and Beverages Industry
This section covers the major market trends shaping the APAC Gluten-Free Food & Beverages Market according to our research experts:
Rising Demand for Free-from Food
The free-from food market is also thriving in the light of medical advancements that have analyzed and provided a solid understanding of different responses from the immune system, enabling consumers to make conscious decisions in purchasing their food products. Consumer awareness regarding the labeling of allergen-free and dairy-free products claims is driving the demand for free-from food products. High levels of new product development, coupled with growing availability and accessibility of free-from foods in mainstream retail, such as mass merchandisers, are regularizing its utility among the consumers. This trend is expected to provide a greater push in driving the future sales of free-from foods.
Australia Dominates the Gluten-free Food and Beverages Market
Australia is the largest gluten-free market in the Asia-Pacific region and is a significant exporter to the United States and Western Europe. An increasing number of Australians choosing to eliminate some particular food components from their diets, such as gluten, dairy, or meat, and rising consumer awareness are driving IT-based packaging innovations on gluten-free products. The Australian market for gluten-free food and beverages is undergoing a major change from being considered specialty products to becoming mainstream products. Consumers are taking gluten-free products not only to prevent adverse symptoms, such as gastrointestinal in nature (bloating, wind, and abdominal cramps) and fatigue/tiredness but also because of a general perception of maintaining better health.
