Asia Pacific Hair Care Market Size (2024 - 2029)

The Asia Pacific hair care market is experiencing significant growth, driven by factors such as increasing consumer awareness, urbanization, and the rising demand for natural and organic products. The market's expansion is further supported by the growing middle class, enhanced internet penetration, and the influence of e-commerce, although physical retail channels still lead in sales. Megacities in the region are witnessing a surge in the use of premium products, and the market is benefiting from the migration towards urban areas and the increasing participation of women in the workforce. These dynamics are contributing to the overall increase in market size, particularly in countries with vibrant consumer cultures like India, China, and Japan.

Market Size of Asia Pacific Hair Care Industry

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Asia Pacific Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.70 %
Market Concentration Low

Major Players

Asia Pacific Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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APAC Hair Care Market Analysis

The Asia Pacific Hair Care Market size is estimated at USD 33.04 billion in 2023, and is expected to reach USD 43.59 billion by 2028, growing at a CAGR of 5.70% during the forecast period (2023-2028).

  • The usage of premium hair care products is most prevalent in the megacities of Asia-Pacific countries. This is likely to increase further with the growing middle class and consumption of consumer products. The increasing internet penetration and push of e-commerce companies to attract consumers are driving sales from e-commerce in the Asia-Pacific region. In contrast, sales from physical retail channels continue to dominate the market. 
  • Changing consumer dynamics and increasing pollution in the region's major cities, coupled with increasing product awareness, have been identified as the primary drivers of the market. For instance, according to IQAir, Bhiwadi was the most polluted regional city in India in 2021, with an average PM2.5 concentration of 106.2 micrograms per cubic meter of air (μg/m³). PM2.5 concentrations at this level are regarded as unhealthy and pose significant health risks to the general public.
  • Furthermore, increasing millennial consumers, migration toward cities, and rising women's employment further augment the market demand. The increasing population of cities is directly driving sales of haircare products through specialty stores, e-commerce websites, and salons in particular. The Asia-Pacific hair care market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, in haircare products. 
  • Countries with zestful consumer cultures, such as India, China, and Japan, have opened the way for the organic/herbal hair care business to thrive. Over the last half-decade, these countries' large populations and favorable network externalities have helped them achieve tremendous development in the organic hair care industry. Such factors are expected to augment the growth of haircare products in the region during the forecast period.

APAC Hair Care Industry Segmentation

Hair care refers to the cleanliness and cosmetology of hair that develops from the human scalp and the products employed to take care of it.

The Asia-Pacific hair care market is segmented by type, distribution channel, and geography. By type, the market is segmented into colorants, hair sprays, conditioners, styling gel, hair oil, shampoo, and other products. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, pharmacy and drug stores, and other distribution channels. The report also provides an analysis of the emerging and established geographical countries in the region, including China, Japan, India, Australia, and Rest of Asia-Pacific. The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Colorant
Hair Spray
Conditioner
Styling Gel
Hair Oil
Shampoo
Other Products
Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Pharmacy and Drug Stores
Other Distribution Channels
Geography
Japan
China
India
Australia
Rest of Asia-Pacific
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Asia Pacific Hair Care Market Size Summary

The Asia Pacific hair care market is experiencing significant growth, driven by evolving consumer preferences and increasing awareness of product ingredients. The demand for premium and organic hair care products is on the rise, particularly in urban areas with a burgeoning middle class. The proliferation of e-commerce platforms is further propelling market expansion, although traditional retail channels remain dominant. Consumers are increasingly seeking natural and fragrance-free products, spurred by concerns over the harmful effects of certain chemicals like parabens and aluminum. This shift is encouraging companies to innovate and introduce plant-based and botanical ingredient products, catering to the growing segment of health-conscious consumers.

The market landscape is characterized by intense competition, with numerous small and large players vying for market share. Key industry players are investing heavily in research and development to create niche products and enhance brand loyalty. The focus on sustainability and environmental concerns is also shaping product development strategies, as companies aim to address plastic waste and promote eco-friendly solutions. Countries such as India, China, and Japan are at the forefront of this growth, with their vibrant consumer cultures fostering the organic and herbal hair care segment. The market's fragmented nature and the ongoing trend towards natural ingredients present ample opportunities for stakeholders to capitalize on the increasing consumer demand for organic hair care solutions.

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Asia Pacific Hair Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Colorant

      2. 2.1.2 Hair Spray

      3. 2.1.3 Conditioner

      4. 2.1.4 Styling Gel

      5. 2.1.5 Hair Oil

      6. 2.1.6 Shampoo

      7. 2.1.7 Other Products

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Speciality Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Pharmacy and Drug Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 Japan

      2. 2.3.2 China

      3. 2.3.3 India

      4. 2.3.4 Australia

      5. 2.3.5 Rest of Asia-Pacific

Asia Pacific Hair Care Market Size FAQs

The Asia Pacific Hair Care Market is projected to register a CAGR of 5.70% during the forecast period (2024-2029)

L'Oréal S.A., Kao Corporation, Dabur India Ltd , Unilever PLC and The Procter & Gamble Company are the major companies operating in the Asia Pacific Hair Care Market.

Hair Care Market in APAC Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)