Market Trends of Asia Pacific Household Side By Side Refrigerator Industry
Raise in Smart Home Appliances is Driving the Market Growth
Smart home appliances are growing in popularity in developing nations like India, China. The growth can be largely attributed to rising household incomes, improved technologies, rapid urbanization, environmental changes and change in lifestyle. The rising urban population across the developing countries, characterized by high-income individuals that are expected to fuel the demand for smart home appliances over the forecast period. Moreover, the use of nutrient-rich food is expected to expand along with growing awareness about the advantages of living a healthy lifestyle, which Smart kitchen appliances offer an exciting alternative as automation is provided to save electricity, and fuel is not required. Consumers are thus moving towards smart kitchen appliances. For instance, the smart side-by-side refrigerator features a touch-screen, speakers, and a voice assistant that allows someone to build shopping lists, post photos, play music, and even control the home’s other smart devices, like lights and thermostats, right from the refrigerator. The smart refrigerator also sends alerts about expiring food and offers recipes through a meal planner for meals that include those expiring items.
E-Commerce is Dominating the Market
E-Commerce is projected to grow at a fast pace in the coming years due to the rise of the internet and smartphones, technological progress, digitalization, the variety of products available online, and the variety of discounts and offers available. Refrigerator manufacturers are also working with other companies to make sure their products are delivered and installed quickly after they've been sold online. Rakuten, Amazon and Flipkart are the biggest online retailers in Asia-Pacific, and the APAC population loves to shop online and get discounts and offers. Plus, there are lots of secure e-payment options available, so the APAC online market is sure to keep growing.