Market Trends of Asia-Pacific Independent Artist Industry
Increased in Usage of Digital Media and Tools
Digital distribution is a significant trend in the Asia-Pacific independent artist market. It refers to distributing creative content, such as music, film, visual arts, literature, and performing arts, through digital platforms and tools. Digital distribution has revolutionized how independent artists and creative professionals distribute and monetize their work, allowing them to reach wider audiences and generate revenue without the need for traditional intermediaries.
One of the best things about digital distribution is that it makes it easy for independent artists to get their music out there. With more digital tools and platforms becoming available, artists can create and share their work faster and cheaper than ever. For example, artists can use home recording software to record and produce their music and share it online through services like Spotify, Apple Music, or YouTube. Digital distribution also enables artists to target and engage with specific audiences. Through digital platforms, artists can use targeted advertising and data analytics to identify and reach their desired audience, which can lead to increased engagement and revenue.
However, digital distribution also presents challenges for independent artists. The vast number of digital platforms and tools can make it difficult for artists to choose the best distribution channels for their work. Additionally, digital piracy and copyright infringement can undermine digital content's value and harm independent artists' revenue. Overall, digital distribution is a significant trend in the Asia-Pacific independent artist market, and its continued growth and evolution are likely to shape the industry in the coming years.
India's fastest-growing in the Music Industry
In India, independent music has flourished since the lockdown brought about by the pandemic. The quantity of songs and musicians on streaming services has increased dramatically. India's fastest-growing streaming category, according to Spotify, is independent music. Over the past year, the number of followers on Indie India, a Spotify playlist featuring independent music, has increased by 200% to 2.5 lakh.
One major factor contributing to this change is the emergence of digital music streaming services. These platforms provided independent musicians with a much-needed alternative to major record labels or producers.
Snap establishes an India creator fund on its platform for independent musicians. Through the fund, the company will give up to USD 50,000 in monthly grants to independent, up-and-coming artists. Through the digital music distribution service DistroKid, musicians can share their licensed music with social media apps like Instagram and Snapchat as well as streaming services like Spotify and Apple Music.
