Asia-Pacific Jeans Market Size (2024 - 2029)

The Asia-Pacific jeans market is experiencing growth driven by several factors, including increased disposable income and changing consumer preferences. The pandemic shifted purchasing behaviors, with a notable rise in online shopping for jeans, facilitated by the growing use of smartphones and social media. The expanding urban population and the evolving definition of executive wear, alongside the influence of western fashion, have further contributed to the market's expansion. Additionally, the increasing participation of women in the workforce has significantly impacted the market's growth trajectory.

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Market Size of Asia-Pacific Jeans Industry

MarketSnapshot1
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.60 %
Market Concentration High

Major Players

Asia-Pacific Jeans Market Major Players

*Disclaimer: Major Players sorted in no particular order

APAC Jeans Market Analysis

The Asia-Pacific jeans market is projected to register a CAGR of 9.6% during the forecast period, 2022 - 2027.

The COVID-19 outbreak significantly impacted supply channels for clothing. Many countries enforced restrictions on travel and gatherings, and brands and retailers frequently canceled orders from their supplier factories. Customers were compelled to remain indoors because of the COVID-19 epidemic and the required lockdowns, which resulted in a change in their purchase patterns. Jeans are typically perceived as uncomfortable and not preferred as a part of go-to attire while at home. Hence, during COVID-19, when people were barely allowed to go out, the sales of jeans witnessed a slump in the pandemic as there was no necessity to buy them. Due to the pandemic, customers reported to purchasing their jeans from online retailers that provided a variety of styles at reasonable costs, doorstep delivery, and easy return policies. Additionally, the growing use of smartphones, the internet, and social media contributed significantly to reaching the target market of young, modest customers, further boosting garments sales through e-commerce platforms. 

Over the medium term, the rise in spending capacity, per capita consumption of jeans, and awareness regarding the clothes suitable for the body types, are likely to aid the growth of the jeans market. In addition, the increase in disposable income in the developing countries of Asia-Pacific, such as India and China, has increased the expenditure on personal grooming and clothing, further driving the jeans market share growth.

The rising urban population, a new definition of executive wear, and the increasing impact of western wear are some of the main reasons for the growing popularity of Jeans wear in the Asia-Pacific region. Nowadays, jeans are accepted as business casual for both men and women; hence, more preference is shifting towards wearing jeans. A remarkably increasing number of female employees in the Asia-Pacific region has emerged as a significant factor in the growth of the Jeans market.

APAC Jeans Industry Segmentation

Jeans are trousers or pants that are made from denim or dungaree cloth. The scope of the report includes the different types of jeans offered in the market for men, women, and kids. Asia-Pacific Jeans Market is segmented based on end-user, category, distribution channel, and country. Asia-Pacific Jeans Market is segmented by end-user into men, women, and children. By Distribution channels, the market studied is segmented into supermarkets/hypermarkets, specialist stores, online retail stores, and other distribution channels, and by country into China, Japan, India, Australia, and the Rest of Asia-Pacific. The report offers market size and forecasts in value (USD million) for the above segments.

By End User
Men
Women
Children
By Category
Mass
Premium
By Distribution Channel
Supermarkets/Hypermarkets
Specialist Stores
Online Retail Stores
Other Distribution Channels
By Country
China
Japan
India
Australia
Rest of Asia-Pacific
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Asia-Pacific Jeans Market Size Summary

The Asia-Pacific jeans market is experiencing a dynamic transformation, driven by evolving consumer preferences and increased digital engagement. The market is characterized by a significant shift towards online retail channels, which have become pivotal in reaching a broader audience. The pandemic initially disrupted traditional supply chains and altered consumer buying habits, with a notable shift towards e-commerce platforms offering convenience and variety. As consumers, particularly millennials and Generation Z, become more fashion-conscious and open to experimenting with styles, the demand for jeans is on the rise. This trend is further bolstered by the growing urban population, increased disposable income, and the acceptance of jeans as business casual attire, which is reshaping the market landscape in the region.

The competitive landscape of the Asia-Pacific jeans market is marked by the presence of both regional and global players, with companies like Uniqlo, Edwin, Gap, Diesel, and VF Corporation leading the charge. These brands are leveraging strategic partnerships, acquisitions, and expansions to enhance their market presence and cater to the evolving consumer demands. The market is also witnessing a surge in eco-friendly initiatives, with brands investing in sustainable practices and technologies to appeal to environmentally conscious consumers. The combination of these factors is driving the growth of the jeans market in the Asia-Pacific region, as brands continue to innovate and adapt to the changing market dynamics.

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Asia-Pacific Jeans Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By End User

      1. 2.1.1 Men

      2. 2.1.2 Women

      3. 2.1.3 Children

    2. 2.2 By Category

      1. 2.2.1 Mass

      2. 2.2.2 Premium

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Specialist Stores

      3. 2.3.3 Online Retail Stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 By Country

      1. 2.4.1 China

      2. 2.4.2 Japan

      3. 2.4.3 India

      4. 2.4.4 Australia

      5. 2.4.5 Rest of Asia-Pacific

Asia-Pacific Jeans Market Size FAQs

The Asia-Pacific Jeans Market is projected to register a CAGR of 9.60% during the forecast period (2024-2029)

VF Corporation, Edwin Co., Ltd., Uniqlo Co., Ltd., Diesel S.p.A. and Gap Inc. are the major companies operating in the Asia-Pacific Jeans Market.

Asia-Pacific Jeans Report Snapshots

Asia-Pacific Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)