APAC Lingerie Industry Overview
The Asia-Pacific lingerie market is highly fragmented and intensely competitive, with the presence of numerous local and international players competing for a major market share. The key players in the market are Hansbrands Inc., Triumph International, Hop Lun (Hong Kong) Limited, MAS Holdings, and Aimer Group.
Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Additionally, the leading market players are investing in new technology to facilitate better product knowledge among potential buyers. For instance, in May 2021, Japanese intimates brand Wacoal announced the release of mybraFit, an app that employs AI technology to calculate users' bra sizes and suggest products that suit their needs. Users of the app take a hands-free body image and answer four questions concerning their body and breast shape. They then receive an email containing information about their bra size and recommendations of Wacoal products from a wardrobe of more than 60 bra styles. Customers can select and shop these suggestions seamlessly.
APAC Lingerie Market Leaders
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Hop Lun (Hong Kong) Limited
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MAS Holdings
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Aimer Group
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Hanesbrands Inc.
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Triumph International
- *Disclaimer: Major Players sorted in no particular order
