APAC Marketing Automation Software Industry Overview
The Asia Pacific Marketing Automation Software Market is a semi-consolidated as space, with multiple domestic and international players vying for market share. The market is moderately concentrated, with major players adopting various strategies, such as product innovation, mergers, and acquisitions, to expand their clientele and market reach. Among the key players in the market are Hubspot Inc., Microsoft Corporation, Oracle Corporation, and Salesforce Inc., among others.
In September 2023, Oracle Corporation has announced new Guided Campaigns features within Oracle Fusion Cloud Customer Experience (CX) that help improve efficiency and collaboration between marketers and sellers. The new features allows marketing teams to launch hyper targeted, high quality campaigns that generate prequalified and conversionready opportunities for their sales team by making use of a simplified campaion.
In September 2022, Pipedrive, a CRM and intelligent revenue management platform for small businesses focused on driving worldwide sales, announced the beta release of its workflow automation feature in Campaigns by Pipedrive. The new automated solutions are designed to empower marketers by optimizing their marketing strategy, reducing effort, and effectively utilizing data. The solutions aim to help companies streamline marketing campaign administration and unify their sales and marketing teams onto one platform.
APAC Marketing Automation Software Market Leaders
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Adobe Systems
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Salesforce Inc.
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Oracle Corporation
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Microsoft Corporation
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Hubspot Inc.
- *Disclaimer: Major Players sorted in no particular order
