Market Size of APAC Media And Entertainment Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | USD 1.28 Trillion |
Market Size (2029) | USD 1.62 Trillion |
CAGR (2024 - 2029) | 4.77 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
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APAC Media and Entertainment Market Analysis
The APAC Media And Entertainment Market size is estimated at USD 1.28 trillion in 2024, and is expected to reach USD 1.62 trillion by 2029, growing at a CAGR of 4.77% during the forecast period (2024-2029).
The Asia Pacific media and entertainment market is expected to have a large growth rate over the forecast period. The growing internet penetration in the new economies of the region like India and Vietnam, which has led to an increased online media and entertainment market in these countries, are major factors that contribute to this growth. In addition, the increasing market growth in Asia-Pacific is being supplemented by a continuous shift to offline media and entertainment, as evidenced by the construction of amusement parks, events, and trade shows.
- As high-speed Internet has become easily affordable, viewers/audiences that prefer good quality content prefer smart TVs over other television systems. Also, the growing admiration for OTT streaming in audiovisual content is positively impacting the overall media and entertainment market in Asia-Pacific.
- Product development and advances implemented by market players have a significant influence on the Asia-Pacific media and entertainment market. Alibaba Pictures Group, EROS International Media Ltd., FantaWIld Holding Inc., Sony Corporation, Netflix, and Apple are some of the major players in the media and entertainment market. By offering a range of products, they are actively involved in the growth of the media and entertainment market, which is driven by strategies like mergers and acquisitions, partnerships and collaboration, technological progress, and so on.
- In today's context, the sector is going through a major transformation. Over the past few years, when this industry encountered a number of difficulties, issues with producing content, cinema closures, and cuts to advertising spending due to the pandemic, it has gone through a roller coaster ride. However, a cycle of strong revival followed that situation. Through the ways in which this sector has revitalized its charm and is now better performing than it was before the pandemic, agility and determination to face and cope with challenges have been demonstrated.
- Keeping pace with the changing conditions for producing quality and recognizable content is a fundamental feature of this sector. Consumer behavior and technology that pose a risk to the irrelevance of media and entertainment industries are changing rapidly as disruptive innovations approach their peak. A number of occupations within the industry, such as journalist, advertising, Digital Marketing, PR, and Public Relations, have benefited from the popularity of YouTube's videos, Podcasts, OTT media services with high-quality content, and online broadcasting.
APAC Media and Entertainment Industry Segmentation
The M&E industry is comprised of businesses that produce, distribute, and offer ancillary digital services and products for Motion Pictures, Television programs, and Commercials, along with Streaming Content, Music, Video and Audio recordings, Broadcast, Radio, Text and Book Publishing, e-Sports, and Video Games sectors. Media are consumed by audiences of all demographics and various channels, such as television, films, out-of-home (OOH), radio, animation, visual effects (VFX), music, gaming, digital advertising, live events, filmed entertainment, and print.
Asia-Pacific Media and Entertainment market is segmented by type (business to business (B2B), book publishing, filmed entertainment), and by country (China, India, Japan, Thailand, Malaysia, South Korea, Indonesia, Australia, Rest of Asia Pacific). The market sizes and forecasts are provided in terms of value in USD for all the above segments.
By Type | |
Business-to-business (B2B) | |
Book Publishing | |
Filmed Entertainment | |
Internet Access | |
Internet Advertising | |
Magazine Publishing | |
Music | |
Newspaper Publishing | |
Out-of-Home (OOH) Advertising | |
Radio | |
TV Advertising | |
TV Subscription and Licence Fees | |
Video Games and e-sports |
By Country | |
China | |
India | |
Japan | |
Thailand | |
Malaysia | |
South Korea | |
Indonesia | |
Australia |
APAC Media And Entertainment Market Size Summary
The Asia-Pacific media and entertainment market is poised for significant expansion over the forecast period, driven by increased internet penetration and the growing popularity of online media and entertainment platforms in emerging economies such as India and Vietnam. The shift towards offline media, including the development of amusement parks and live events, further complements this growth. The affordability of high-speed internet has led to a preference for smart TVs and a surge in OTT streaming services, which are reshaping the content consumption landscape. Major industry players like Alibaba Pictures Group, EROS International Media Ltd., and Netflix are actively contributing to market growth through strategic partnerships, technological advancements, and product diversification. The sector is undergoing a transformation, recovering from pandemic-induced challenges and demonstrating resilience through innovation and adaptability.
Technological advancements, particularly the rollout of 5G networks and the integration of AI, cloud computing, and robotics, are enhancing real-time automation and boosting the adoption of OTT platforms. These developments are expected to facilitate high-resolution video streaming, including 4K and VR content, thereby driving market penetration. The emphasis on customer experience and personalization, supported by government initiatives and infrastructure improvements, is further propelling market growth. However, challenges such as rising competition, high content creation costs, and technical issues with online streaming pose potential hurdles. Despite these challenges, the market remains a lucrative investment opportunity, with companies investing in future technologies to gain a competitive edge and capitalize on the burgeoning consumer interest in the region.
APAC Media And Entertainment Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Value Chain Analysis
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitutes
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1.3.5 Intensity of Competitive Rivalry
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1.4 Impacts of Macro Trends on the Market
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Business-to-business (B2B)
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2.1.2 Book Publishing
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2.1.3 Filmed Entertainment
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2.1.4 Internet Access
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2.1.5 Internet Advertising
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2.1.6 Magazine Publishing
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2.1.7 Music
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2.1.8 Newspaper Publishing
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2.1.9 Out-of-Home (OOH) Advertising
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2.1.10 Radio
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2.1.11 TV Advertising
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2.1.12 TV Subscription and Licence Fees
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2.1.13 Video Games and e-sports
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2.2 By Country
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2.2.1 China
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2.2.2 India
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2.2.3 Japan
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2.2.4 Thailand
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2.2.5 Malaysia
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2.2.6 South Korea
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2.2.7 Indonesia
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2.2.8 Australia
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APAC Media And Entertainment Market Size FAQs
How big is the APAC Media and Entertainment Market?
The APAC Media and Entertainment Market size is expected to reach USD 1.28 trillion in 2024 and grow at a CAGR of 4.77% to reach USD 1.62 trillion by 2029.
What is the current APAC Media and Entertainment Market size?
In 2024, the APAC Media and Entertainment Market size is expected to reach USD 1.28 trillion.