Asia Pacific Men's Grooming Products Market Size (2024 - 2029)

The Asia Pacific men's grooming products market is experiencing significant expansion, driven by evolving consumer preferences and increased spending on grooming routines. This growth is characterized by a rising demand for a diverse range of products, including those that cater to skin health and hair nourishment. The market's expansion is further supported by the presence of young, affluent consumers in urban areas, who are increasingly adopting grooming practices such as pedicures and facials. Additionally, there is a notable shift towards organic and sustainable products, prompting manufacturers to align their offerings with these environmental and ethical considerations.

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Market Size of Asia Pacific Men's Grooming Products Industry

Asia Pacific Men's Grooming Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.90 %
Market Concentration Medium

Major Players

Asia Pacific Men's Grooming Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Asia Pacific Men's Grooming Products Market Analysis

The Asia Pacific men's grooming products market size is expected to grow from USD 13.26 billion in 2023 to USD 19.40 billion by 2028, at a CAGR of 7.90% during the forecast period (2023-2028).

  • Catering to a growing taste of consumers towards a variety of grooming products, the men's grooming range is adaptive based on targeted products that manufacturers are providing with significant spending on advertisements. Over the past years, the grooming routine has become more elaborate for men of all ages, and this factor has led to the emergence of several male grooming startups serving the unmet needs and growing demand in this field.
  • The presence of young men in most of the urban clusters of Asia Pacific countries has a high disposable income. Such consumers are developing a trait that includes pedicures and facials, practicing aromatherapy, and spending heavily on clothes. Backed by rising urbanization and a growing tendency towards creating individualism, the men's grooming products segment is poised to witness significant growth in the region.
  • Further, male consumers in the region focus on improving their overall skin health and use products helping nourish hair, face, and body. Furthermore, the demand for organic, natural, chemical-free, and cruelty-free products is rising owing to environmental and sustainability concerns. This has led manufacturers to focus on these criteria while introducing new product ranges in the regional market.

Asia Pacific Men's Grooming Products Industry Segmentation

Men's grooming products means the products used by men to enhance their appearance.

The men's grooming products market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into skincare products, hair care products, and shaving products. The skin care products are further segmented into face wash, moisturizers, oil-free creams, and other skincare products. The haircare products are further segmented into shampoos, conditioners, styling products, waxes, and other hair care products. The shaving products segment is further classified into pre-shave and post-shave segments. The pre-shave sub-segment comprises shaving cream, pre-shave oil, shaving soap, and other pre-shave products. The post-shave sub-segment comprises after-shave, balms, and other post-shave products. The market is differentiated by distribution channels into supermarkets/hypermarkets, convenience/grocery stores, specialty stores, online retail stores, and other distribution channels. The market is also segmented by country into China, India, Japan, Australia, and the Rest of Asia-Pacific.

For each segment, the market sizing and forecasts have been done based on value (USD).

Product Type
Skincare Products
Face Wash
Moisturizers
Oil-Free Creams
Other Skincare Products
Haircare Products
Shampoo
Conditioners
Styling Products
Waxes
Other Haircare Products
Shaving Products
Pre-Shave
Shaving Cream
Pre-Shave Oil
Shaving Soap
Other Pre-Shave Products
Post-Shave
After-Shave
Balms
Other Post-Shave Products
Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
Country
China
India
Japan
Australia
Rest of Asia-Pacific
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Asia Pacific Men's Grooming Products Market Size Summary

The Asia Pacific men's grooming products market is experiencing significant growth, driven by evolving consumer preferences and increased disposable income among young men in urban areas. This shift has led to a more elaborate grooming routine, with a rising demand for a variety of products such as skincare, haircare, and personal care items. The market is characterized by a growing interest in organic and cruelty-free products, reflecting broader environmental and sustainability concerns. The emergence of male grooming startups and the expansion of established brands into this segment highlight the dynamic nature of the market. The focus on individualism and personal care is further supported by the increasing availability of grooming products through retail outlets and online platforms, making it easier for consumers to access a wide range of options.

The market landscape is competitive and fragmented, with both regional and international players vying for market share. Companies like Procter & Gamble, Unilever, L'Oreal, Beiersdorf, and Shiseido are at the forefront, continuously innovating to meet the specific needs of male consumers. The introduction of new products, often featuring naturally derived ingredients, is a key strategy for these companies to differentiate themselves and capture consumer interest. The demand for men's grooming products varies across the region, with countries like Japan and China showing distinct preferences in grooming habits and product types. This regional diversity presents both challenges and opportunities for market players as they tailor their offerings to meet local demands.

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Asia Pacific Men's Grooming Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing Skin Concerns Among Men Leading to Purchase of Skincare Products

      2. 1.1.2 The Taming and Beard Maintenance Market Dominates the Men's Grooming Products Market

    2. 1.2 Market Restraints

      1. 1.2.1 Increasing Awareness Regarding the Side Effects Associated with Chemical Cosmetic/Skincare Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Skincare Products

        1. 2.1.1.1 Face Wash

        2. 2.1.1.2 Moisturizers

        3. 2.1.1.3 Oil-Free Creams

        4. 2.1.1.4 Other Skincare Products

      2. 2.1.2 Haircare Products

        1. 2.1.2.1 Shampoo

        2. 2.1.2.2 Conditioners

        3. 2.1.2.3 Styling Products

        4. 2.1.2.4 Waxes

        5. 2.1.2.5 Other Haircare Products

      3. 2.1.3 Shaving Products

        1. 2.1.3.1 Pre-Shave

          1. 2.1.3.1.1 Shaving Cream

          2. 2.1.3.1.2 Pre-Shave Oil

          3. 2.1.3.1.3 Shaving Soap

          4. 2.1.3.1.4 Other Pre-Shave Products

        2. 2.1.3.2 Post-Shave

          1. 2.1.3.2.1 After-Shave

          2. 2.1.3.2.2 Balms

          3. 2.1.3.2.3 Other Post-Shave Products

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience/Grocery Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Country

      1. 2.3.1 China

      2. 2.3.2 India

      3. 2.3.3 Japan

      4. 2.3.4 Australia

      5. 2.3.5 Rest of Asia-Pacific

Asia Pacific Men's Grooming Products Market Size FAQs

The Asia Pacific Men's Grooming Products Market is projected to register a CAGR of 7.90% during the forecast period (2024-2029)

The Procter & Gamble Company, Unilever Plc, L'Oreal SA, Beiersdorf AG and Shiseido Company, Ltd are the major companies operating in the Asia Pacific Men's Grooming Products Market.

Asia Pacific Men's Grooming Products Market Report Snapshots

Asia Pacific Men's Grooming Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)