Market Size of Asia-Pacific Oral Care Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 8.50 % |
Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
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APAC Oral Care Market Analysis
The Asia-pacific Oral Care Market is projected to register a CAGR of 8.5% over the next five years.
The growing concerns about dental health and increasing expenditure on personal care products have led to a growth in the market for high-end products. Also, awareness regarding oral hygiene as well as dentist recommendations has proved beneficial to the market growth. Additionally, there is a significant increase in awareness about oral care products used as preventive measures to avoid oral health risks. The growing prevalence of oral diseases and periodontal diseases, such as gingivitis, dental plaque, and bleeding gums, promotes the demand for various oral care products among consumers. The demand for oral care products in the Asia-Pacific region is being driven by the increased prevalence of various dental issues like tooth decay, breastfeeding caries, and tooth sensitivity. For instance, according to World Health Organization (WHO) research, early childhood caries is a widespread issue with a prevalence range of 60 to 90%. Increased consumer demand for special oral care products meeting targeted solutions among Asians has fueled the market demand. Rising disposable income and growing concern for dental care has triggered the demand for expensive oral care products. Toothpaste remains the leading segment in the oral care market which is mainly driven by the essential need for dental cleaning.
Moreover, the dense population of countries such as China and India is another factor supplementing the consumption of oral care products in the region. Long-term market growth is predicted to be fueled by trends like modern parenting, which is supported by easier access to childcare services and goods, consumer awareness campaigns run by leading companies, and government initiatives to improve children's health and well-being. For instance, in 2022, the Annual Meeting of the China Stomatological Association (CSA) was held along with the leading trade expo, the China Dental Show that feature brand and product marketing, ongoing education, trade negotiations, and equipment procurement, presenting goods and services from every link in the oral health value chain.
APAC Oral Care Industry Segmentation
Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. The Asia Pacific oral care market has been segmented based on product types, distribution channels, and geography. Based on product types, the market is segmented into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. The market is segmented based on distribution channels: supermarkets/hypermarkets, convenience stores, pharmacies, drug stores, online retail stores, and other distribution channels. The study also covers countries such as China, India, Japan, Australia, and the Rest of Asia Pacific. The market sizing has been done in value terms in USD for all the abovementioned segments.
By Product Type | |
Breath Fresheners | |
Dental Floss | |
Denture Care | |
Mouthwashes and Rinses | |
Toothbrushes and Replacements | |
Toothpaste |
By Distribution Channel | |
Supermarkets/Hypermarkets | |
Convenience Stores | |
Pharmacies And Drug Stores | |
Online Retail Stores | |
Other Distribution Channels |
Geography | |
China | |
Japan | |
India | |
Australia | |
Rest of Asia-Pacific |
Asia-Pacific Oral Care Market Size Summary
The Asia-Pacific oral care market is experiencing significant growth, driven by increasing consumer awareness about dental health and hygiene. This heightened awareness, coupled with dentist recommendations, has led to a surge in demand for high-end oral care products. The market is further bolstered by the rising prevalence of oral diseases such as gingivitis and dental plaque, which necessitate the use of various oral care products. The demand is particularly strong in densely populated countries like China and India, where modern parenting trends and government initiatives are promoting better oral health practices. The market is also seeing a shift towards preventive care, with consumers investing in products that help avoid oral health risks. This trend is supported by the growing disposable income and the increasing emphasis on personal care, making toothpaste and other oral care products essential daily necessities.
The Asia-Pacific oral care market is characterized by the presence of major global companies such as Procter & Gamble, Colgate-Palmolive, GlaxoSmithKline, Pigeon Corporation, and Unilever. These companies are actively expanding their product portfolios and investing in marketing strategies to cater to the diverse needs of consumers, particularly in addressing gum and plaque issues. Innovations such as recyclable packaging and new product launches, like Colgate's electric toothbrush, highlight the industry's focus on sustainability and advanced oral care solutions. The market's growth is further supported by strategic partnerships and collaborations aimed at enhancing product offerings and reaching a broader audience. As consumers increasingly turn to social media for product information and recommendations, companies are leveraging these platforms to boost brand awareness and engagement.
Asia-Pacific Oral Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Breath Fresheners
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2.1.2 Dental Floss
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2.1.3 Denture Care
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2.1.4 Mouthwashes and Rinses
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2.1.5 Toothbrushes and Replacements
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2.1.6 Toothpaste
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmacies And Drug Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 China
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2.3.2 Japan
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2.3.3 India
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2.3.4 Australia
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2.3.5 Rest of Asia-Pacific
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Asia-Pacific Oral Care Market Size FAQs
What is the current Asia-Pacific Oral Care Market size?
The Asia-Pacific Oral Care Market is projected to register a CAGR of 8.5% during the forecast period (2024-2029)
Who are the key players in Asia-Pacific Oral Care Market?
Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline plc, Unilever Plc and Pigeon Corporation are the major companies operating in the Asia-Pacific Oral Care Market.