Market Trends of Asia-Pacific Oral Care Industry
Deterring Oral Health among Population
The rapidly changing lifestyles and improper diets, including sugar-rich diets, and the increased consumption of alcohol and tobacco, have made oral health one of the major public health problems. According to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The consumers in China had severe caries and poor periodontal conditions, and the prevalence of caries was above 50% in all age groups. Moreover, with the increased expenditure on oral healthcare, consumers across the country have started taking preventive measures, which, in turn, has increased the demand for effective oral care products, including toothbrushes, toothpaste, tooth powders, and creams, along with gum-health lotions. Furthermore, consumers across the region have started to pay immense attention to maintaining their oral health, which has led to an increase in the demand for oral care products. Additionally, according to the most recent figures released by the Australian Dental Association in October 2022, 1 in 3 children between the ages of 5 and 6 have tooth decay in a baby tooth by the time they are 5 years old. In response to the rising prevalence of poor oral health among the population, the Australian government introduced the "National Oral Health Plan 2015-2024." As a result, the market for oral care is expanding due in large part to the rising prevalence of dental problems, changing parental preferences, and expanding government initiatives to raise oral health awareness.
China to Foster Asia Pacific Oral Care Market
The continuously growing population, coupled with an increase in household income levels, has boosted the consumption power of consumers. Thus, the demand for oral care products is steadily rising in China. The growing concerns about dental health and increasing expenditure on personal care products have led to a growth in the market for high-end products. Also, awareness regarding oral hygiene as well as dentist recommendations has proved beneficial to the market growth. Additionally, there is a significant increase in awareness about oral care products used as preventive measures to avoid oral health risks. The growing prevalence of oral diseases and periodontal diseases, such as gingivitis, dental plaque, and bleeding gums, promotes the demand for various oral care products among consumers. With the improvement of living standards and the increasing emphasis on oral care, toothpaste has received more attention as an essential daily necessity. Investment in high-end Chinese medicine toothpaste products has broad prospects for research and development. Additionally, Chinese people are spending a lot of time on social media to obtain information about products and brands, and suggestions from other people regarding particular products. Therefore, companies are increasing their brand awareness on social media and discussion forums, like Zhihu, Weibo, Xiaohongshu, and WeChat which are increasingly important for Chinese consumers.
