Market Trends of Asia-Pacific Organic Acid Industry
This section covers the major market trends shaping the APAC Organic Acid Market according to our research experts:
Increasing Demands from RTD Beverages and RTE Foods
The rising demands from RTD beverages and RTE foods is another major factor for the market studied. The Asia-Pacific marketplace has also witnessed the emergence of innovative beverages with exotic and ethnic fruit flavors and flavor blends. Organic acid such as citric acid, lactic acid acts as flavor enhancers for fruits, berries, and other ingredients used in the manufacture of foods and candies. The natural occurrence of citric acid facilitates its classification as a non-toxic component and makes it suitable for use in food products. The growth of RTD beverages is bound to propel the sales of organic acid, which is widely used in RTD teas and beverages, as a general acidulant, stabilizer, or flavor enhancer, because of its balanced functionality and abundant availability.
China Holds the Prominent Share in the Market
China is the largest exporter and producer of organic acid in the region, and globally. The major factor augmenting production is the growing demand from the Chinese chemical industry, coupled with population growth. Organic acid produced by Chinese manufacturers has been exported to more than 100 countries and regions in the world, among them India is the biggest target country. Similarly, Japan is one of the most affluent and cultured consumer markets in Asia, where there is a high demand for healthy products, with descriptive labeling that can provide a better understanding of the ingredients being used in the product formulation. Thus, the manufacturers are using naturally sourced organic acid in food items, which can help sell their products as safe, preservative-free, and natural food in the Japanese market, in order to meet the increasing demand for healthy foods.
