Market Trends of asia-pacific pea protein Industry
Plant protein consumption growth fuels opportunities for key players in the plant protein ingredients sector
- The data given in the graph depicts the per capita consumption of soy protein for the whole of the Asia-Pacific region. Plant proteins are highly gaining interest in the Asian market, as the awareness and proof regarding their benefits are rising in the region. Among all plant proteins, soy proteins occupy the market share with the increased acceptability of the ingredient in different foods and its increased production. The volume of soybean meal consumption in China in 2020/21 was 72.68 MMT, which was around 9% more than in 2018. High investments in research, rapid technological advancements, and advanced innovation techniques are some of the major factors resulting in the use of developed protein ingredients, including soy proteins.
- Major drivers of allergen-free plant proteins such as soy, pea, hemp, and potato may include increasing adoption of the vegetarian lifestyle, growing demand for lactose-free and gluten-free products, and growing concern about health-related problems. Around 81% of Indian consumers restrained meat from their diet in 2021. Major benefits of plant protein ingredients over animal proteins, including high nutritional value, being a good source of several vitamins and minerals, technological advancements in various food industries, and growing demand for natural and organic substitutes, are expected to change consumer preference.
- The increasing consumption of plant proteins and consumer acceptance in the region drive manufacturers to innovate products fortified with these ingredients. Major grains consumed in Japan are soybeans, rice, and wheat, along with some other types like corn and peas. The rise in plant-based protein is expected to continue to provide opportunities for food manufacturers in the upcoming years.
China is the largest producer of dry peas among other countries in Asia-pacific region
- Dry peas are considered the major raw material source for pea protein extraction, and the production data mentioned above is for dry peas only. The above graph represents the total production of dry peas in countries including China, India, Japan, Australia, New Zealand, and South Korea. China is the largest producer of dry peas in the Asia Pacific region. There are two major dried pea-producing areas in China - the Northern Dried Pea Producing Area and the Southern Dried Pea Producing Area. Ningxia, Gansu, Yunnan, and Qinghai provinces are China’s major dried pea-producing areas, accounting for over 70% of total dried pea production.
- India is the second-largest producer of peas in the Asia Pacific, after China, and the largest producer of chickpeas in the world. Yellow, green, Dum, and Kaspa are the four types of peas grown in the country. The production of dry peas in the country amounted to 1004402 tons in 2022 an increase of around 23.72% from 811810 tons in 2019. Uttar Pradesh, Madhya Pradesh, and Punjab are the major pea-producing states and accounted for about 70% share in the country's total pea production in 2022.
- In Australia, several types of field pea are grown including dun pea, yellow pea, and maple pea, among others. Victoria and South Australia have historically been the largest Australian field pea producers, but production has recently expanded considerably in Western Australia as a result of better varieties and improved production technology.
- The volume of legumes produced by Japanese agriculture is small, but their presence is significant in Japanese traditional food culture. The production of green peas is also very low in the region. Dried pea production is very low and limited mainly to Hokkaido.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Changing lifestyles with increasing number of working women is boosting the market
- Market competitiveness is boosting the growth
- Sauces segment to maintain lion's share in the APAC market
- Soaring demand for plant-based dairy products within APAC countries
- APAC's growing appetite for plant-based meats to boost demand
- Healthy snacking is likely to impel the market
- Increase in demand for ruminant feed
- Rising consumption of bakery goods as a meal is driving the industry
- Increased consumer preference for convenient breakfast cereal products
- Premium confectionery is a current market trend
- Increase in elderly population to drive demand
- Increasing developments spiking the segmental sales
- Increasing number of health and fitness centers is driving the market
- Increasing demand for natural/organic beauty and personal care products