Market Size of Asia-Pacific Perms and Relaxants Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.23 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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APAC Perms & Relaxants Market Analysis
Asia-Pacific perms and relaxants market is anticipated to witness a CAGR of 4.23% during the forecast period (2020 - 2025).
- Increased preference for hairstyling, changing lifestyle, urbanization, and marketing and promotional activities are the primary factors fueling the market growth of perms and relaxants in the region. Furthermore, with the rise in disposable income in China and India, the demand for hair care products has grown rapidly in recent decades.
- The increasing replication of Western culture and fashion in the developing countries of the region has regulated the demand for perms and relaxant products.
- The demand for natural and organic personal care products has also gone up in recent years due to the spreading awareness regarding the ill-effects of chemical-based products, which is expected to pose new opportunities for the market.
APAC Perms & Relaxants Industry Segmentation
Asia-Pacific perms and relaxants market is segmented by product type into perms and relaxants. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. The market is also segmented by country into China, India, Japan, Australia, and Rest of Asia Pacific.
| By Product Type | |
| Perms | |
| Relaxants |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Retailers | |
| Online Stores | |
| Others |
| Geography | |||||||
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Asia-Pacific Perms and Relaxants Market Size Summary
The Asia-Pacific perms and relaxants market is experiencing growth driven by factors such as increased interest in hairstyling, urbanization, and enhanced marketing efforts. The rising disposable income in countries like China and India has significantly boosted the demand for hair care products. Additionally, the influence of Western culture and fashion trends has further fueled the market for perms and relaxants. There is a growing consumer preference for natural and organic personal care products, spurred by awareness of the potential adverse effects of chemical-based products. This shift presents new opportunities for market expansion, as companies increasingly introduce products featuring nature-inspired and botanical ingredients to meet consumer demand.
The market landscape in the Asia-Pacific region is characterized by a strong inclination towards natural ingredients, with many companies focusing on active botanical components to attract consumers. Concerns over artificial preservatives have also led to a rise in demand for natural alternatives, contributing to the market's growth. The region's rapid development and increased internet exposure have made online sales a crucial distribution channel, allowing manufacturers to reach consumers effectively. The fragmented market includes both global and domestic players, with domestic brands gaining traction by addressing local consumer needs with natural and organic products. This competitive environment offers significant opportunities for research and development in creating innovative solutions to address hair care concerns.
Asia-Pacific Perms and Relaxants Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Perms
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2.1.2 Relaxants
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialist Retailers
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2.2.4 Online Stores
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2.2.5 Others
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2.3 Geography
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2.3.1 Asia Pacific
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2.3.1.1 China
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2.3.1.2 Japan
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2.3.1.3 India
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2.3.1.4 Australia
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2.3.1.5 Rest of Asia-Pacific
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Asia-Pacific Perms and Relaxants Market Size FAQs
What is the current Asia-Pacific Perms and Relaxants Market size?
The Asia-Pacific Perms and Relaxants Market is projected to register a CAGR of 4.23% during the forecast period (2024-2029)
Who are the key players in Asia-Pacific Perms and Relaxants Market?
L'oreal S.A, Coty Inc., Henkel AG & Co. KGaA, Kao Corporation and Shiseido Co., Ltd are the major companies operating in the Asia-Pacific Perms and Relaxants Market.
