Market Trends of Asia-Pacific Perms and Relaxants Industry
This section covers the major market trends shaping the APAC Perms & Relaxants Market according to our research experts:
Demand for Organic/Natural Products is Rising Rapidly
The high demand for natural ingredients has been quite evident in the Asia Pacific market, which has led to the majority of companies launching products with nature-inspired ingredients, especially ones with plant-inspired and premium botanical ingredients. The trend for natural ingredients is quite strong in perming and relaxant products, with many companies launching products focused on active botanical ingredients to attract the consumer.
Apart from nature-based ingredients, the use of preservatives is of growing concern. The potential health impact of artificial preservatives, such as benzoates is triggering the demand for natural preservatives. The demand for organic products is increasing in the same manner and the whole concept is likely to catalyze the market growth in the future.
Rising Sales through Online Channels is Likely to Regulate the Market
The Asia Pacific region is rapidly developing and with the extensive exposure of the people to the internet, online sales have become a major distribution channel for the manufacturers to cope up with the market competition. Often, new products are being launched through online platforms in the region, which were previously first seen in the supermarkets. Also, with the spread of awareness regarding the benefits of online shopping, consumers are readily purchasing products through online retail sites that offer discounts. The concept of digital payment has also helped to increase the sales through this channel as the people can now pre-book their orders in case of limited stocks by paying in advance. Thus, the advantages associated with the distribution channel are expected to drive the market in the near future.
