Asia-Pacific Pet Nutraceuticals Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 1.04 Billion |
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Market Size (2029) | USD 1.55 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 8.31 % |
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Largest Share by Country | China |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Pet Nutraceuticals Market Analysis
The Asia-Pacific Pet Nutraceuticals Market size is estimated at USD 1.04 billion in 2024, and is expected to reach USD 1.55 billion by 2029, growing at a CAGR of 8.31% during the forecast period (2024-2029).
1.04 Billion
Market Size in 2024 (USD)
1.55 Billion
Market Size in 2029 (USD)
6.41 %
CAGR (2017-2023)
8.31 %
CAGR (2024-2029)
Largest Market by Sub Product
26.32 %
value share, Vitamins and Minerals, 2022
Rising pet health concerns boost the demand for vitamins and minerals in the region, as these supplements help in promoting metabolism and immune functions in pets.
Largest Market by Country
30.07 %
value share, China, 2022
Increasing pet ownership and growing interest among pet owners toward natural and functional products, such as vitamins and minerals and probiotics, increase its share.
Fastest-growing Market by Sub Product
9.32 %
Projected CAGR, Omega-3 Fatty Acids, 2023-2029
The increasing pet health awareness is driving the usage of these nutraceuticals as these supplements help in the absorption of nutrients and thereby promote the pet's health.
Fastest-growing Market by Country
12.66 %
Projected CAGR, Vietnam, 2023-2029
Due to increasing pet adoptions and the growing importance of pet nutrition and preventive pet healthcare among pet owners, the market possesses a higher potential to grow.
Leading Market Player
8.18 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader, as the company has focused on innovating new specific pet health products and expanding its manufacturing facilities across the region.
The increase in the demand for preventive healthcare solutions for pets and the increasing pet population in the country are driving the market’s growth
- Nutraceuticals play an important role in providing essential nutrition to pets as they improve the health and well-being of pets. In 2022, pet nutraceuticals accounted for 2.9% of the Asia-Pacific pet food market. Nutraceuticals increased by 33.2% between 2017 to 2022, primarily driven by the increasing awareness among pet owners about the potential benefits of nutraceuticals and the importance of preventive healthcare for their pets.
- Among pets, dogs held a major share of the Asia-Pacific pet nutraceutical market, with a value of USD 494.5 million in 2022. The higher share of the dog segment is due to the region's higher dog population, which accounted for 34.4% of the pet population in 2022. The segment grew by 33.0% between 2017 and 2022, driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs using nutraceutical products.
- The cats segment is projected to be the fastest-growing in the region, with a CAGR of 11% during the forecast period. This growth is primarily driven by the increasing cat population, which grew by 28.5% between 2017 and 2022, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
- The other animals include birds, small mammals, rodents, and others. These animals also have significant requirements for nutraceuticals to prevent potential health problems. As a result, the other animal nutraceuticals market was valued at USD 94.8 million in 2022.
- The increasing awareness among pet owners and the growing population of pets in the region is expected to drive the pet nutraceuticals market during the forecast period.
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Growing focus on pet health, wellness, and urbanization is driving the pet nutraceuticals market in the region
- Asia-Pacific has one of the largest pet nutraceutical markets globally. The market has witnessed significant growth and is expected to continue this trend during the forecast period due to the increased use of commercial pet food products, humanization of pets, and premiumization.
- China dominated the market, and it accounted for a market value of USD 259.2 million in 2022. The dominance of China was mainly due to its higher pet population in the country, with 275.7 million pets in 2022, which accounted for 53.9% of the region. The country has a well-established pet food industry and a growing distribution network. The growing urbanization and increasing number of millennials and Gen Z individuals adopting pets increased the usage of commercial pet foods.
- Japan and Australia are the other countries with higher market value for nutraceuticals in the region, amounting to USD 165.9 million and USD 108.8 million, respectively, in 2022. This is mainly due to the higher pet population and higher penetration of commercial pet food, including nutraceuticals, in these countries. For instance, the population of pets in Japan amounted to 22.6 million and 28.7 million in Australia in 2022.
- However, Vietnam and Malaysia's pet nutraceuticals market are expected to grow faster in the region, registering CAGRs of 12.7% and 12.4%, respectively, during the forecast period. It will be due to an increase in the pet population and increased awareness of the benefits associated with the usage of pet nutraceuticals in maintaining pets' health and well-being.
- The growing premiumization, pet humanization, and growing pet population are anticipated to be factors helpful in the growth of the pet nutraceuticals market in the region during the forecast period.
Asia-Pacific Pet Nutraceuticals Market Trends
A new purchase ecosystem is evolving in the region, such as pet cafes and pet stores assisting in purchasing to take care of the animals through a wide variety of cat food products and services, driving the population of cats
- In Asia-Pacific, cats have a lower share compared to dogs. They accounted for 26.1% of the pet population in 2022. Countries such as China, India, and Australia witnessed an increase in pet ownership due to health benefits such as feeling relaxed and less stressed and considering them as their companions. Therefore, the cat population as a pet increased by 0.28% between 2017 and 2022.
- Cat parents are higher than dog parents in countries such as Indonesia and Malaysia. In Indonesia and Malaysia, they accounted for 47% and 34%, respectively, in 2021. Due to the religious culture of these countries, they prefer to adopt cats as pets than dogs. This is expected to help the companies to invest more in cat food in these countries than dog food. In China, there was an increase in the number of pets, including cats, in urban areas and the pet population, including cats. This number of pets increased by 10.2% between 2018 and 2020 to reach a pet population of 100.8 million in urban areas in 2020. The cat population increased from 74.4 million in 2020 to 82.5 million in 2022 because of a rise in companionship during the pandemic. It is likely to have long-term effects as the life span of cats is more than 20 years.
- A new pet adoption and purchase ecosystem is evolving in the region as there are pet cafes and pet stores providing assistance from purchasing to taking care of the animals through a wide variety of pet food products and services. For instance, in Vietnam, The Meow House by R House is a cat cafe that serves vegetarian and vegan food and is a home for cats. Factors such as the rise in the adoption of cats due to health benefits, the culture of the Asia-Pacific, and changes in the pet ecosystem are helping to enhance cat adoption in the region.
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Increased demand for high-quality and specialized diets due to growing awareness among pets about preventive health care is increasing pet expenditure
- In Asia-Pacific, there has been a rise in pet expenditure because of factors such as an increase in pet humanization leading to the feeding of pets with commercial pet food, availability of different types of pet diets, and pet parents preferring good quality premium pet food as they are willing to pay premium prices. Pet dogs have a higher expenditure share as they accounted for 39.6% of the pet expenditure in 2022 because dog owners feed them high-quality pet food. There is a higher consumption of food by dogs compared to other pets. For instance, in Australia, dogs are most popular in Australia, and about 40% of households had a pet dog in 2022, which increased the demand for preventive care and demand for specialized diets.
- China, India, and South Korea are the major pet markets in the region, as there has been growth in pet expenditure. These countries witnessed a high number of pets being fed good quality premium pet food, especially after the pandemic, as they were more aware of the nutritional requirement for their pet's good health. For instance, in Hong Kong's cat food market, the premium pet food segment accounted for 75% of the pet food sales in 2022. There are high online sales of pet food, especially in China, due to the vast number of products available on the website, and they are easy to order. For instance, in 2022, China's pet nutraceutical sales from online channels were 58.3% compared to the pet stores channel's contribution of 28.1%.
- The rising demand for pet food and growing awareness about good quality food for their pets has increased the pet expenditure by pet parents in the region during the study period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The higher life span and the evolution of the pet ecosystem are helping to increase the dog population as pets in the region
- Fish is one of the most adopted pets in the region
Asia-Pacific Pet Nutraceuticals Industry Overview
The Asia-Pacific Pet Nutraceuticals Market is fragmented, with the top five companies occupying 23.30%. The major players in this market are Alltech, EBOS Group Limited, Mars Incorporated, Nestle (Purina) and Vetoquinol (sorted alphabetically).
Asia-Pacific Pet Nutraceuticals Market Leaders
Alltech
EBOS Group Limited
Mars Incorporated
Nestle (Purina)
Vetoquinol
Other important companies include ADM, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), Nutramax Laboratories Inc., Vafo Praha, s.r.o., Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Asia-Pacific Pet Nutraceuticals Market News
- April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.
- March 2023: Virbac launched its hyper-premium physiology range in India. It is available in leading veterinary clinics and key pet shops across eight cities in India.
- February 2023: ADM opened its new probiotics and postbiotics production facility in Spain. The facility will supply these supplements to North America, EMEA, and Asia-Pacific.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Asia-Pacific Pet Nutraceuticals Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Sub Product
- 5.1.1 Milk Bioactives
- 5.1.2 Omega-3 Fatty Acids
- 5.1.3 Probiotics
- 5.1.4 Proteins and Peptides
- 5.1.5 Vitamins and Minerals
- 5.1.6 Other Nutraceuticals
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
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5.4 Country
- 5.4.1 Australia
- 5.4.2 China
- 5.4.3 India
- 5.4.4 Indonesia
- 5.4.5 Japan
- 5.4.6 Malaysia
- 5.4.7 Philippines
- 5.4.8 Taiwan
- 5.4.9 Thailand
- 5.4.10 Vietnam
- 5.4.11 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Alltech
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 EBOS Group Limited
- 6.4.5 Mars Incorporated
- 6.4.6 Nestle (Purina)
- 6.4.7 Nutramax Laboratories Inc.
- 6.4.8 Vafo Praha, s.r.o.
- 6.4.9 Vetoquinol
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, ASIA-PACIFIC, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, ASIA-PACIFIC, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, ASIA-PACIFIC, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, ASIA-PACIFIC, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, ASIA-PACIFIC, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, ASIA-PACIFIC, 2017 - 2022
- Figure 7:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 8:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 9:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 10:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF MILK BIOACTIVES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 14:
- VALUE OF MILK BIOACTIVES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 15:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 16:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 17:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 18:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 19:
- VOLUME OF PROBIOTICS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 20:
- VALUE OF PROBIOTICS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 21:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 22:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 23:
- VALUE OF PROTEINS AND PEPTIDES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 24:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 25:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 26:
- VALUE OF VITAMINS AND MINERALS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 27:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 28:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 29:
- VALUE OF OTHER NUTRACEUTICALS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 30:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 31:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 32:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 33:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 36:
- VALUE OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET CAT NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 38:
- VOLUME OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 39:
- VALUE OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 40:
- VALUE SHARE OF PET DOG NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 41:
- VOLUME OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PETS NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 44:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 45:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 46:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 49:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 51:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 52:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 54:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 55:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 57:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 58:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 60:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 61:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 62:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 63:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 64:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 65:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 66:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 67:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, AUSTRALIA, 2017 - 2029
- Figure 68:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, AUSTRALIA, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, AUSTRALIA, 2022 AND 2029
- Figure 70:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, CHINA, 2017 - 2029
- Figure 71:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, CHINA, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, CHINA, 2022 AND 2029
- Figure 73:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, INDIA, 2017 - 2029
- Figure 74:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, INDIA, 2017 - 2029
- Figure 75:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, INDIA, 2022 AND 2029
- Figure 76:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, INDONESIA, 2017 - 2029
- Figure 77:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, INDONESIA, 2017 - 2029
- Figure 78:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, INDONESIA, 2022 AND 2029
- Figure 79:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, JAPAN, 2017 - 2029
- Figure 80:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, JAPAN, 2017 - 2029
- Figure 81:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, JAPAN, 2022 AND 2029
- Figure 82:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 83:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, MALAYSIA, 2017 - 2029
- Figure 84:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, MALAYSIA, 2022 AND 2029
- Figure 85:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 86:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, PHILIPPINES, 2017 - 2029
- Figure 87:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, PHILIPPINES, 2022 AND 2029
- Figure 88:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, TAIWAN, 2017 - 2029
- Figure 89:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, TAIWAN, 2017 - 2029
- Figure 90:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, TAIWAN, 2022 AND 2029
- Figure 91:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, THAILAND, 2017 - 2029
- Figure 92:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, THAILAND, 2017 - 2029
- Figure 93:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, THAILAND, 2022 AND 2029
- Figure 94:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 95:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, VIETNAM, 2017 - 2029
- Figure 96:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, VIETNAM, 2022 AND 2029
- Figure 97:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 98:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, REST OF ASIA-PACIFIC, 2022 AND 2029
- Figure 100:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2017 - 2023
- Figure 101:
- MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2017 - 2023
- Figure 102:
- VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC, 2022
Asia-Pacific Pet Nutraceuticals Industry Segmentation
Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam are covered as segments by Country.
- Nutraceuticals play an important role in providing essential nutrition to pets as they improve the health and well-being of pets. In 2022, pet nutraceuticals accounted for 2.9% of the Asia-Pacific pet food market. Nutraceuticals increased by 33.2% between 2017 to 2022, primarily driven by the increasing awareness among pet owners about the potential benefits of nutraceuticals and the importance of preventive healthcare for their pets.
- Among pets, dogs held a major share of the Asia-Pacific pet nutraceutical market, with a value of USD 494.5 million in 2022. The higher share of the dog segment is due to the region's higher dog population, which accounted for 34.4% of the pet population in 2022. The segment grew by 33.0% between 2017 and 2022, driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs using nutraceutical products.
- The cats segment is projected to be the fastest-growing in the region, with a CAGR of 11% during the forecast period. This growth is primarily driven by the increasing cat population, which grew by 28.5% between 2017 and 2022, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
- The other animals include birds, small mammals, rodents, and others. These animals also have significant requirements for nutraceuticals to prevent potential health problems. As a result, the other animal nutraceuticals market was valued at USD 94.8 million in 2022.
- The increasing awareness among pet owners and the growing population of pets in the region is expected to drive the pet nutraceuticals market during the forecast period.
| Sub Product | Milk Bioactives |
| Omega-3 Fatty Acids | |
| Probiotics | |
| Proteins and Peptides | |
| Vitamins and Minerals | |
| Other Nutraceuticals | |
| Pets | Cats |
| Dogs | |
| Other Pets | |
| Distribution Channel | Convenience Stores |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels | |
| Country | Australia |
| China | |
| India | |
| Indonesia | |
| Japan | |
| Malaysia | |
| Philippines | |
| Taiwan | |
| Thailand | |
| Vietnam | |
| Rest of Asia-Pacific |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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