Asia-Pacific Poultry Meat Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 173.09 Billion |
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Market Size (2029) | USD 185.16 Billion |
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Largest Share by Distribution Channel | On-Trade |
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CAGR (2024 - 2029) | 1.36 % |
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Largest Share by Country | China |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Poultry Meat Market Analysis
The Asia-Pacific Poultry Meat Market size is estimated at 173.09 billion USD in 2024, and is expected to reach 185.16 billion USD by 2029, growing at a CAGR of 1.36% during the forecast period (2024-2029).
173.09 Billion
Market Size in 2024 (USD)
185.16 Billion
Market Size in 2029 (USD)
4.52 %
CAGR (2017-2023)
1.36 %
CAGR (2024-2029)
Largest Segment by Form
51.96 %
value share, Frozen, 2023
Frozen form of poultry meat has a larger shelf life with all nutrients intact. This makes it a highly preferred meat form in the on-trade and off-trade segments.
Largest Segment by Country
39.96 %
value share, China, 2023
The profound implications for animal, environmental, and economic welfare are impacting the poultry meat production and consumption in China, substituting pig consumption.
Fastest-growing Segment by Form
2.13 %
Projected CAGR, Processed, 2024-2029
The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the region.
Fastest-growing Segment by Country
2.97 %
Projected CAGR, India, 2024-2029
The increasing price-sensitive population and less preference for beef and pork with demand for protein-rich meat products are driving poultry consumption in India.
Leading Market Player
2.51 %
market share, Cargill Inc., 2022
The company's protein distribution channels, including national restaurant chains, quick service restaurants, and retail outlets in the region, are making it a market leader.
Rising urbanization and internet penetration propelling market sales
- The overall sales of poultry meat through off-trade channels increased by 1.68% from 2021 to 2022. In the Asia-Pacific market, China dominated poultry meat sales by value, accounting for more than 40% of the market in 2022. The demand increased as, in 2018, the African Swine Fever's (ASF) influence on pork pushed people to consume more poultry meat. Imports from Brazil, Thailand, Poland, and Russia also increased by 32% in 2019 compared to 2018, which helped lower poultry prices and increased availability. The sales of poultry meat through foodservice establishments and other off-trade distribution channels have also increased due to increased disposable incomes, which have risen by two times in the past two years.
- In 2022, the on-trade segment was dominating among distribution channels for the sales of poultry meat. It registered a hike of 10.3% in sales value from 2020 to 2022. The Asian market is dominated by a number of hotels, restaurants, and institutions (HRI). China itself accounted for more than 9.3 million catering outlets, recording a 1.2% rise from 2021 to 2022. Due to these factors, the on-trade segment holds the major share value.
- During the forecast period (2023-2029), online channels are projected to witness the fastest-growing CAGR value of 7.43% among off-trade channels. This is due to the increasing number of internet users, which reached around 2.96 billion as of 2021 in Asia-Pacific. Grocery delivery sites like BigBasket and Grofers in India and Amazon have gained popularity due to their advanced delivery systems and payment methods, which are propelling the segment's growth. Even on-trade channels are shifting to hybrid models, including having an online presence, further driving the market.
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Consumption of poultry meat rising in the region due to increased production
- In the Asia-Pacific market, the overall sales value of poultry meat registered a CAGR of 4.10% by value during 2017-2022. This increase was primarily due to the rising consumption of meat across the region, especially in Southeast Asia and Oceania. The staple diets in these countries include carbohydrates and protein in the form of meat, primarily poultry. In 2021, 11 Asia-Pacific countries together produced more than a million metric tons of chicken meat, with China leading the way by producing 14.7 million metric tons of chicken meat. Moreover, Asia-Pacific produces smaller birds, with about 40% of chickens being processed.
- China accounted for the largest volume share in the Asia-Pacific poultry meat market in 2022. The chicken industry in China has expanded due to the severe protein shortage caused by the African Swine Fever outbreak. Over the past few years, however, Chinese use of pigs for food dropped precipitously due to the African Swine Fever that ravaged livestock. As a result, the production and consumption of chicken meat in China grew by 12% in 2021. Poultry, which is perceived as a healthier option, ranks number two on China’s meat menu, with 25 million tons consumed in 2021.
- India is expected to become the fastest-growing market in Asia-Pacific. It is projected to witness a CAGR of 3.61% in terms of value during the forecast period. The consumption volume of poultry in India increased by 19.8% during the review period (2017-2022). The price of poultry meat is also relatively stable and reasonable compared to other meat types. The increasing number of meat delivery companies in the country, like TenderCuts, Meatigo, and Licious, is largely contributing to the growth of poultry meat consumption.
Asia-Pacific Poultry Meat Market Trends
Producers are focusing on integrated farming with advanced technologies to increase productivity
- Poultry production in the region grew at a moderate rate of 3.15% between 2017 and 2022. With the growing labor problems in the region, manufacturers in the region are investing in automation. While automatic feeding, drinking, and ventilation systems are already common, many have started to invest in automatic nest systems. Manufacturers who already have slaughterhouses are investing in further processing. In 2022, the largest producer of poultry in Asia-Pacific was China, with a share of 41.87%, followed by Indonesia and India with 10.44% and 9.96%, respectively. The production of poultry in China increased by 11.67% in 2022 since 2017. In China, some of the most popular poultry breeds include white broiler, yellow broiler, hybrid, and ex-layer. The share of white feather broilers in chicken production is expected to increase, while yellow feather broiler production is expected to decline.
- India’s poultry sector was the second-largest poultry producer in the region, which grew by 6.54% between 2017 and 2022. The majority of Indian poultry production is accounted for by independent and relatively small-scale producers. The market also has integrated large-scale producers accounting for a growing share of output in some regions of the nation. Southeast Asian countries also play a very important role in boosting the market's growth. The outlook for poultry farming in Southeast Asia is optimistic, although prices have risen. In general, around 50% of the poultry production in the region takes place on intensive medium to large-scale commercial farms, and the remaining are raised in back yards of small farmers who keep a few dozen chickens, geese, ducks, or turkeys.
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- There was a significant increase in poultry prices, by 3.32%, in 2019. The spread of African swine fever decimates the pig population, driving up the price of pork. As a result, China, the region's largest poultry market, saw a spike in chicken prices due to a supply shortfall as people switched to chicken from more expensive pork. Since 2016, China has had a chicken shortage as a result of a prohibition on chicken imports from the United States and France due to the outbreak of avian flu. Since then, the country has worked hard to offer poultry meat to its consumers at a reasonable price but has been frustrated by the continued scarcity of chickens, which worsened in 2019. Since 2017, China's chicken supply has only risen by 0.34%, making it unable to meet the growing demand.
- On average, the price of poultry increased at a yearly growth rate of 2.48% during the review period. The constant surge in the price of poultry is attributed to the war in Ukraine, bird flu, and inflation. In Malaysia, the cost of imported livestock feed, which has risen by 70% since the war in Ukraine started, is the main factor driving up production costs.
- The rise in poultry demand makes Malaysia the fastest-growing poultry industry in the region. Accordingly, to cater to the surging demand, the Malaysian government planned to ban the export of 3.6 million chickens per month starting on June 1, 2022, with safeguarding local supplies being a key factor. Prior to enacting the export ban, the government made many attempts to regulate the price of chicken, including setting ceiling pricing in February for standard chicken at MYR 8.90/kg and dressed chicken at MYR 9.90/kg.
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Asia-Pacific Poultry Meat Industry Overview
The Asia-Pacific Poultry Meat Market is fragmented, with the top five companies occupying 7.47%. The major players in this market are Cargill Inc., Charoen Pokphand Foods Public Co. Ltd, New Hope Liuhe Co. Ltd, Suguna Foods Private Limited and Tyson Foods Inc. (sorted alphabetically).
Asia-Pacific Poultry Meat Market Leaders
Cargill Inc.
Charoen Pokphand Foods Public Co. Ltd
New Hope Liuhe Co. Ltd
Suguna Foods Private Limited
Tyson Foods Inc.
Other important companies include Baiada Poultry Pty Limited, BRF S.A., Dayong Group, Foster Farms Inc., Fujian Sunner Development Co. Ltd, Inghams Group Limited, NH Foods Ltd, Wen's Food Group Co. Ltd.
*Disclaimer: Major Players sorted in alphabetical order.
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Asia-Pacific Poultry Meat Market News
- November 2023: Tyson Foods announced plans to build new production facilities in China and Thailand, and expand its facility in the Netherlands. The latest expansions, adds over 100,000 tonnes of fully cooked poultry capacity. The new plant in China and Thailand is expected to create more than 700, 1000 jobs respectively and the European expansion will add more than 150 jobs.
- January 2023: Suguna Foods' brand Delfrez which offers processed poultry and mutton products is set to foray into select cities across North, West, and the rest of South India in 2023.
- December 2022: Suguna Foods Private Limited announced their official partnership with Kerala Blasters FC in Indian Super League Football aiming to build awareness for the brand and engage with target audience through various campaigns.
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Asia-Pacific Poultry Meat Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. INTRODUCTION
- 2.1 Study Assumptions & Market Definition
- 2.2 Scope of the Study
- 2.3 Research Methodology
3. KEY INDUSTRY TRENDS
-
3.1 Price Trends
- 3.1.1 Poultry
-
3.2 Production Trends
- 3.2.1 Poultry
-
3.3 Regulatory Framework
- 3.3.1 Australia
- 3.3.2 China
- 3.3.3 India
- 3.3.4 Japan
- 3.4 Value Chain & Distribution Channel Analysis
4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
-
4.1 Form
- 4.1.1 Canned
- 4.1.2 Fresh / Chilled
- 4.1.3 Frozen
- 4.1.4 Processed
- 4.1.4.1 By Processed Types
- 4.1.4.1.1 Deli Meats
- 4.1.4.1.2 Marinated/ Tenders
- 4.1.4.1.3 Meatballs
- 4.1.4.1.4 Nuggets
- 4.1.4.1.5 Sausages
- 4.1.4.1.6 Other Processed Poultry
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4.2 Distribution Channel
- 4.2.1 Off-Trade
- 4.2.1.1 Convenience Stores
- 4.2.1.2 Online Channel
- 4.2.1.3 Supermarkets and Hypermarkets
- 4.2.1.4 Others
- 4.2.2 On-Trade
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4.3 Country
- 4.3.1 Australia
- 4.3.2 China
- 4.3.3 India
- 4.3.4 Indonesia
- 4.3.5 Japan
- 4.3.6 Malaysia
- 4.3.7 South Korea
- 4.3.8 Rest of Asia-Pacific
5. COMPETITIVE LANDSCAPE
- 5.1 Key Strategic Moves
- 5.2 Market Share Analysis
- 5.3 Company Landscape
-
5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
- 5.4.1 Baiada Poultry Pty Limited
- 5.4.2 BRF S.A.
- 5.4.3 Cargill Inc.
- 5.4.4 Charoen Pokphand Foods Public Co. Ltd
- 5.4.5 Dayong Group
- 5.4.6 Foster Farms Inc.
- 5.4.7 Fujian Sunner Development Co. Ltd
- 5.4.8 Inghams Group Limited
- 5.4.9 New Hope Liuhe Co. Ltd
- 5.4.10 NH Foods Ltd
- 5.4.11 Suguna Foods Private Limited
- 5.4.12 Tyson Foods Inc.
- 5.4.13 Wen's Food Group Co. Ltd
6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS
7. APPENDIX
-
7.1 Global Overview
- 7.1.1 Overview
- 7.1.2 Porter’s Five Forces Framework
- 7.1.3 Global Value Chain Analysis
- 7.1.4 Market Dynamics (DROs)
- 7.2 Sources & References
- 7.3 List of Tables & Figures
- 7.4 Primary Insights
- 7.5 Data Pack
- 7.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- POULTRY PRICE PER METRIC TON, USD, ASIA-PACIFIC, 2017 - 2023
- Figure 2:
- POULTRY PRODUCTION, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 3:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 4:
- VALUE OF POULTRY MEAT MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 5:
- VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 6:
- VALUE OF POULTRY MEAT MARKET BY FORM, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 10:
- VALUE OF CANNED POULTRY MEAT MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 11:
- VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 12:
- VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 13:
- VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 14:
- VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 15:
- VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 16:
- VALUE OF FROZEN POULTRY MEAT MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 17:
- VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 18:
- VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 19:
- VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 20:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 21:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 22:
- VOLUME OF DELI MEATS MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 23:
- VALUE OF DELI MEATS MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 24:
- VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 25:
- VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 26:
- VALUE OF MARINATED/ TENDERS MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 27:
- VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 28:
- VOLUME OF MEATBALLS MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 29:
- VALUE OF MEATBALLS MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 30:
- VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 31:
- VOLUME OF NUGGETS MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 32:
- VALUE OF NUGGETS MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 33:
- VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 34:
- VOLUME OF SAUSAGES MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 35:
- VALUE OF SAUSAGES MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 36:
- VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 37:
- VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 38:
- VALUE OF OTHER PROCESSED POULTRY MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 40:
- VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 41:
- VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 42:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 43:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 44:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 45:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 46:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 49:
- VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 50:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 51:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 52:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 53:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 54:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 55:
- VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 56:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 57:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 58:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 59:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 60:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 61:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 62:
- VOLUME OF POULTRY MEAT MARKET BY COUNTRY, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 63:
- VALUE OF POULTRY MEAT MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 64:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 65:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 66:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, AUSTRALIA, 2017 - 2029
- Figure 67:
- VALUE OF POULTRY MEAT MARKET, USD, AUSTRALIA, 2017 - 2029
- Figure 68:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, AUSTRALIA, 2022 VS 2029
- Figure 69:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, CHINA, 2017 - 2029
- Figure 70:
- VALUE OF POULTRY MEAT MARKET, USD, CHINA, 2017 - 2029
- Figure 71:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, CHINA, 2022 VS 2029
- Figure 72:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, INDIA, 2017 - 2029
- Figure 73:
- VALUE OF POULTRY MEAT MARKET, USD, INDIA, 2017 - 2029
- Figure 74:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
- Figure 75:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, INDONESIA, 2017 - 2029
- Figure 76:
- VALUE OF POULTRY MEAT MARKET, USD, INDONESIA, 2017 - 2029
- Figure 77:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 VS 2029
- Figure 78:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, JAPAN, 2017 - 2029
- Figure 79:
- VALUE OF POULTRY MEAT MARKET, USD, JAPAN, 2017 - 2029
- Figure 80:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
- Figure 81:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, MALAYSIA, 2017 - 2029
- Figure 82:
- VALUE OF POULTRY MEAT MARKET, USD, MALAYSIA, 2017 - 2029
- Figure 83:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 VS 2029
- Figure 84:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, SOUTH KOREA, 2017 - 2029
- Figure 85:
- VALUE OF POULTRY MEAT MARKET, USD, SOUTH KOREA, 2017 - 2029
- Figure 86:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2022 VS 2029
- Figure 87:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 88:
- VALUE OF POULTRY MEAT MARKET, USD, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 89:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2022 VS 2029
- Figure 90:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2020 - 2023
- Figure 91:
- MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2020 - 2023
- Figure 92:
- VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC, 2022
Asia-Pacific Poultry Meat Industry Segmentation
Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea are covered as segments by Country.
- The overall sales of poultry meat through off-trade channels increased by 1.68% from 2021 to 2022. In the Asia-Pacific market, China dominated poultry meat sales by value, accounting for more than 40% of the market in 2022. The demand increased as, in 2018, the African Swine Fever's (ASF) influence on pork pushed people to consume more poultry meat. Imports from Brazil, Thailand, Poland, and Russia also increased by 32% in 2019 compared to 2018, which helped lower poultry prices and increased availability. The sales of poultry meat through foodservice establishments and other off-trade distribution channels have also increased due to increased disposable incomes, which have risen by two times in the past two years.
- In 2022, the on-trade segment was dominating among distribution channels for the sales of poultry meat. It registered a hike of 10.3% in sales value from 2020 to 2022. The Asian market is dominated by a number of hotels, restaurants, and institutions (HRI). China itself accounted for more than 9.3 million catering outlets, recording a 1.2% rise from 2021 to 2022. Due to these factors, the on-trade segment holds the major share value.
- During the forecast period (2023-2029), online channels are projected to witness the fastest-growing CAGR value of 7.43% among off-trade channels. This is due to the increasing number of internet users, which reached around 2.96 billion as of 2021 in Asia-Pacific. Grocery delivery sites like BigBasket and Grofers in India and Amazon have gained popularity due to their advanced delivery systems and payment methods, which are propelling the segment's growth. Even on-trade channels are shifting to hybrid models, including having an online presence, further driving the market.
| Form | Canned | ||
| Fresh / Chilled | |||
| Frozen | |||
| Processed | By Processed Types | Deli Meats | |
| Marinated/ Tenders | |||
| Meatballs | |||
| Nuggets | |||
| Sausages | |||
| Other Processed Poultry | |||
| Distribution Channel | Off-Trade | Convenience Stores | |
| Online Channel | |||
| Supermarkets and Hypermarkets | |||
| Others | |||
| Distribution Channel | On-Trade | ||
| Country | Australia | ||
| China | |||
| India | |||
| Indonesia | |||
| Japan | |||
| Malaysia | |||
| South Korea | |||
| Rest of Asia-Pacific |
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Market Definition
- Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.).
- Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market.
- Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.
- Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.
| Keyword | Definition |
|---|---|
| A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
| Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
| Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
| African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
| Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
| Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
| BRC | British Retail Consortium |
| Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
| Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
| Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
| Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
| CFIA | Canadian Food Inspection Agency |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
| Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
| CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
| Drumstick | It refers to a chicken leg without the thigh. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Ewe | It is an adult female sheep. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Forage | It refers to animal feed. |
| Foreshank | It is the upper part of the foreleg of cattle |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
| Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
| Liverwurst | It is type of German sausage made from beef or pork liver. |
| Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
| Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
| Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
| Round Steak | It refers to a beef steak from the the rear leg of the cow. |
| Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
| Surimi | It is a paste made from deboned fish |
| Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
| Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
| Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
| Zoosanitary | It refers to the cleanliness of animals or animal product |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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