Market Trends of asia-pacific poultry meat Industry
Producers are focusing on integrated farming with advanced technologies to increase productivity
- Poultry production in the region grew at a moderate rate of 3.15% between 2017 and 2022. With the growing labor problems in the region, manufacturers in the region are investing in automation. While automatic feeding, drinking, and ventilation systems are already common, many have started to invest in automatic nest systems. Manufacturers who already have slaughterhouses are investing in further processing. In 2022, the largest producer of poultry in Asia-Pacific was China, with a share of 41.87%, followed by Indonesia and India with 10.44% and 9.96%, respectively. The production of poultry in China increased by 11.67% in 2022 since 2017. In China, some of the most popular poultry breeds include white broiler, yellow broiler, hybrid, and ex-layer. The share of white feather broilers in chicken production is expected to increase, while yellow feather broiler production is expected to decline.
- India’s poultry sector was the second-largest poultry producer in the region, which grew by 6.54% between 2017 and 2022. The majority of Indian poultry production is accounted for by independent and relatively small-scale producers. The market also has integrated large-scale producers accounting for a growing share of output in some regions of the nation. Southeast Asian countries also play a very important role in boosting the market's growth. The outlook for poultry farming in Southeast Asia is optimistic, although prices have risen. In general, around 50% of the poultry production in the region takes place on intensive medium to large-scale commercial farms, and the remaining are raised in back yards of small farmers who keep a few dozen chickens, geese, ducks, or turkeys.
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- There was a significant increase in poultry prices, by 3.32%, in 2019. The spread of African swine fever decimates the pig population, driving up the price of pork. As a result, China, the region's largest poultry market, saw a spike in chicken prices due to a supply shortfall as people switched to chicken from more expensive pork. Since 2016, China has had a chicken shortage as a result of a prohibition on chicken imports from the United States and France due to the outbreak of avian flu. Since then, the country has worked hard to offer poultry meat to its consumers at a reasonable price but has been frustrated by the continued scarcity of chickens, which worsened in 2019. Since 2017, China's chicken supply has only risen by 0.34%, making it unable to meet the growing demand.
- On average, the price of poultry increased at a yearly growth rate of 2.48% during the review period. The constant surge in the price of poultry is attributed to the war in Ukraine, bird flu, and inflation. In Malaysia, the cost of imported livestock feed, which has risen by 70% since the war in Ukraine started, is the main factor driving up production costs.
- The rise in poultry demand makes Malaysia the fastest-growing poultry industry in the region. Accordingly, to cater to the surging demand, the Malaysian government planned to ban the export of 3.6 million chickens per month starting on June 1, 2022, with safeguarding local supplies being a key factor. Prior to enacting the export ban, the government made many attempts to regulate the price of chicken, including setting ceiling pricing in February for standard chicken at MYR 8.90/kg and dressed chicken at MYR 9.90/kg.
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