Market Trends of Asia Pacific Professional Scalp Treatment Products Industry
Shampoo and Conditioners Preferred the Most by Asian Consumers
The increasing pollution, dust pollutants entering the hair, and bad quality of water in the majority of the Indian cities, are affecting the quality of scalp, and therefore, leading to a bad scalp condition, such as dry, oily, and dusty scalp issues, which is leading to hair fall and scalp-related problems. This is making the consumer shift toward those shampoos, which are exclusively used for scalp treatment, to reduce these effects. High demand for natural ingredients has been relatively evident in the market, which has led to the majority of companies launching products with nature-inspired ingredients.
- For instance, L'Oreal is offering its BIOLAGE R.A.W. anti-dandruff shampoo free of tars, sulfates, silicones, parabens, and artificial colorants. This helps to stop the recurrence of scalp itching, irritation, flaking, redness, and scaling associated with dandruff. It also provides a feeling of scalp moisture balance and leaves hair and scalp looking and feeling healthy and clean.
Moreover, the increasing demand among consumers for transparency about the ingredients in the beauty and personal care products resulted in various global brands investing heavily in R&D to develop natural products, which include conditioners for scalp treatment, in order to achieve a competitive advantage over other companies.
Salon Channels Driving the Sales of Scalp Treatment Products
Beauty salons have become new channels for sales of professional scalp products. Due to the poor hair condition attributable to growing stress levels and aging, an increasing number of cosmetic product manufacturers have introduced products that focus on scalp health. More consumers are turning toward salons, like hair stylists in the salons possessing advanced certifications on hair care who can recommend suitable scalp treatment products for consumers depending on their scalp type and hair problems. This, in turn, is set to boost the sales of scalp treatment products from salons, while increasing awareness of the products. Salon offers greater visibility, wide, and updated product types. Prominent players operating in the scalp treatment care market sell their products through these stores as they are a convenient retail channel for both end users and vendors. Moreover, specialized guidance by on-the-spot hair-dressers increases the inclination for buyers to purchase these products.
