How big is the Asia-Pacific Programmatic Advertising Market?

The Asia-Pacific Programmatic Advertising Market size is expected to reach USD 23.13 billion in 2024 and grow at a CAGR of 17.61% to reach USD 52.07 billion by 2029. Read More

What is the current Asia-Pacific Programmatic Advertising Market size?

In 2024, the Asia-Pacific Programmatic Advertising Market size is expected to reach USD 23.13 billion. Read More

Who are the key players in Asia-Pacific Programmatic Advertising Market?

InMobi, ASIAPAC NET MEDIA LIMITED., Inspire Asia Co., Ltd., Aarki, Inc. and Integral Ad Science, Inc. are the major companies operating in the Asia-Pacific Programmatic Advertising Market. Read More

What years does this Asia-Pacific Programmatic Advertising Market cover, and what was the market size in 2023?

In 2023, the Asia-Pacific Programmatic Advertising Market size was estimated at USD 19.06 billion. The report covers the Asia-Pacific Programmatic Advertising Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Programmatic Advertising Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Asia-Pacific Programmatic Advertising Market

Asia-Pacific Programmatic Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Asia-Pacific Programmatic Advertising Market Companies and it is segmented by trading platform (real-time bidding (RTB), private marketplace guaranteed, automated guaranteed, and unreserved fixed-rate), advertising media (digital display and mobile display), and enterprise size (SMBs and large enterprises). The market sizes and forecasts are provided regarding value (USD).

Asia-Pacific Programmatic Advertising Industry Overview

The Asia-pacific programmatic advertising market is fragmented as more brands enter the mobile space and become serious about programmatic advertising, the opportunities for Programmatic Advertising Providers in the market continue to increase. The existing players in the market are expanding their range of product offerings to compete with the new entrants. With the help of innovative tools and solutions, programmatic advertising providers can select the right place and target the right people to maximize the potential of ad campaigns. Prominent leaders such as InMobi, Arki, and Inspire Asia Co., Ltd. dominate the market.

March 2023- Winkel Media partnered with Hivestack, a programmatic digital out-of-home (DOOH) solutions champion. Winkel Media's AI-powered, data-driven DOOH screens are strategically designed to deliver impactful and measurable campaigns in retail stores, enabling advertisers worldwide to activate campaigns via open exchange and private marketplace deals (PMP).
December 2022- Dentsu Programmatic launched its strategic programmatic supply solution, 'Dentsu Curate,' in India. The solution will assist advertisers in buying digital inventory across media in a brand-safe and fraud-free environment through robust evaluation mechanisms. The AD developer plans to improve media quality by consolidating supply and involving deeper integrations.
April 2022- InMobi collaborated with Anzu to provide its advertisers with direct access to Anzu's premium mobile programmatic inventory across the globe. Anzu's in-game advertising solution provides ads designed to complement the gameplay, respecting gamers and, in many cases, enhancing the gameplay experience.