Market Trends of Asia-Pacific Protein Bar Industry
This section covers the major market trends shaping the APAC Protein Bar Market according to our research experts:
Online Retail Stores to Drive the Regional Market Sales
The online store's platform has established itself as a convenient marketplace, offering a wide range of protein bars, ranging from meal-replacement options to indulgent ones. The primary reason behind the rise in sales, through internet retailing, is the level of convenience it provides for consumers. The consumers find it easy to choose their preferred brands and get vast varieties of flavors and product choices. The robust growth of the e-commerce landscape has offered unprecedented opportunities for protein bar manufacturers. Moreover, the ease of shipping has been further strengthened by the portability factor of protein bars. Furthermore, companies in the market are adopting online retail strategies to reduce costs and increase their margins, which is likely to benefit the market during the forecast period. Prominent online channels, such as Amazon, have reportedly witnessed a surge in the sales of protein bars, contributed by packaging design, label claims, and a repetitive pattern of consumption.
Japan to Drive the Regional Market
In Japan, protein bars are currently one of the fastest nutrition bar categories, as consumers are inclined toward plant-based nutritional products, like protein bars. Therefore, it provides great potential for the manufactures to introduce innovative products, to cater the propelling demand. Moreover, the protein bar caters to a large mass of millennials and young age groups in the country, attributed to the changing consumer preferences and perceived fact of protein bar being superior over other snack bars. With the rise in health-conscious consumers and concerns about obesity, the protein bars category is increasingly drawing interest among Japanese consumers. The Japanese population has traditionally been health conscious and this is expected to continue in the future. More working Japanese men and women are becoming highly health-conscious and have started to eat healthy foods and engage in regular exercise. This is driving the protein bar market in the country.
