Asia-Pacific Ready to Drink Coffee Market Size
Study Period | 2018 - 2030 | |
Market Size (2024) | USD 15.24 Billion | |
Market Size (2030) | USD 20.59 Billion | |
Largest Share by Soft Drink Type | Iced coffee | |
CAGR (2024 - 2030) | 5.14 % | |
Largest Share by Country | Japan | |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Ready to Drink Coffee Market Analysis
The Asia-Pacific Ready to Drink Coffee Market size is estimated at 15.24 billion USD in 2024, and is expected to reach 20.59 billion USD by 2030, growing at a CAGR of 5.14% during the forecast period (2024-2030).
15.24 Billion
Market Size in 2024 (USD)
20.59 Billion
Market Size in 2030 (USD)
3.41 %
CAGR (2018-2023)
5.14 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
27.81 %
value share, Iced coffee, 2023
Coffee drinking as a lifestyle choice, availability of wide range of RTD iced coffee products in different flavors and pack sizes resulted in higher consumption.
Fastest-growing segment by Soft Drink Type
6.23 %
Projected CAGR, Iced coffee, 2024-2030
Tropical warm climate in the Asian countries is driving consumer prefernce for iced RTD beverages and enhanced distribution network is leading to the growth of the segment.
Leading Market Player
16.08 %
market share, Suntory Holdings Limited, 2022
The company is involved in stratergic investments for marketing and R&D centers focus on developing flavors, improvising formulations to align with consumer preferences.
Largest Segment by Country
58.78 %
value share, Japan, 2023
Fast-paced lifestyle, growing working population led to the growth of RTD coffee and they are widle availabile in vending machines and other distribution channels.
Fastest-growing segment by Country
16.23 %
Projected CAGR, Vietnam, 2024-2030
Increased acceptance of coffee due to global exposure and the emergence of several RTD coffee brands with wide range of innovative flavours are boosting the growth.
Vietnam and Indonesia, as dominant coffee producers, are driving the growth of the market
- Asia-Pacific continues to be one of the major regions with the highest growth in the global demand for RTD coffee products. From 2019 to 2023, Asia-Pacific witnessed a robust 18.7% growth in the value of its RTD coffee market. This surge can be attributed, in part, to the shifting preferences of Asian consumers, who are increasingly favoring RTD coffee over sugary carbonated drinks. RTD coffee has now become a go-to choice for Asians, spanning from lattes to nitro cold brews. Notably, Asia accounts for over a third of global coffee production, with Vietnam and Indonesia ranking among the top five coffee producers as of 2023, further fueling the demand for RTD coffee.
- RTD iced coffee dominates the market. It accounted for a value growth of 11.2% from 2021 to 2023. In 2023, Japan, China, and South Korea collectively commanded an 80% value share in the RTD iced coffee sales. The surge in health and wellness trends has been a key driver for the growth of the iced coffee segment. Manufacturers are actively differentiating their offerings, infusing nutrients like vitamins, minerals, antioxidants, ginseng, and taurine.
- Cold brew coffee is the second-largest RTD coffee segment in Asia-Pacific. It is projected to register a CAGR of 6.32% by value during 2024-2030. As the preferences of the younger generation, especially Gen Z, shift toward RTD coffee over traditional hot brews, a robust RTD coffee strategy is expected to be a smart move for manufacturers in the region. In 2022, approximately 45-50% of Gen Z consumers in Indonesia adopted cold brew coffee in their routines.
The shift toward convenient and on-the-go consumption with the influence of busy lifestyles drives market growth
- The RTD coffee market in Asia-Pacific registered a CAGR of 2.16% in terms of volume during 2018-2023. Consumer shift toward convenient and on-the-go consumption with the influence of rapid urbanization and busy lifestyles is driving the market growth in Asia-Pacific. Japan is leading in RTD coffee consumption in the region, followed by China and South Korea. The prevalent coffee culture is identified as the key market driver in Japan. As the fifth largest importer of coffee and coffee products globally, Japan consumed around 433 million tons of coffee in 2021.
- China and South Korea collectively accounted for a 23.76% share of the region's overall RTD coffee market in 2023 in terms of volume. In China, the market is estimated to register a CAGR of 9.83% in terms of value during 2023-2030. The market growth can be attributed to the ongoing development of coffee drinking culture, which influences the consumer preference for RTD coffee. The average coffee consumer in China tends to reside in first-tier cities, between the ages of 20 and 40, with higher education and income levels, consuming between two to three cups of coffee per week.
- Vietnam and India are identified as the fastest-growing markets, with an anticipated volume CAGR of 16.10% and 12.16%, respectively, from 2024 to 2030. Evolving lifestyles with the influence of ongoing urbanization, smart city developments, and social media are driving the popularity of RTD coffee among Indian consumers. Presently, the country holds fewer brands compared to other Asian countries. However, tier-1 companies such as Tata Consumer Product and Nestle are foraying into the segment to tap the potential consumer base.
Asia-Pacific Ready to Drink Coffee Market Trends
Consumers are increasingly seeking convenient and portable beverage options to fit their busy lifestyles, thereby driving segment sales
- Majorly younger consumers in the region have demonstrated a love of coffee that has driven the industry’s growth in a region known to be dominated by tea culture.
- The RTD coffee market is dominated by industry giants, which possess strong brand awareness among young consumers. In 2022, Starbucks, in particular, stood out in terms of brand awareness followed by Nestle.
- Compared to other countries in the region, China is slowly becoming a coffee-drinking nation, as consumption is growing at an incredible 15% annually, as opposed to the global rate of 2.2%.
- The demand for RTD coffee products is gaining traction among consumers. Consumers in the Asia-Pacific region prefer coffee over tea as it appeals to young and urban consumers.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Key players are launching RTD coffee containing a variety of taste profiles and dairy-free varieties to cater to a broader audience
- Boss Coffee excels in blending quality coffee with convenience and innovation, providing consumers with a quality coffee experience
Asia-Pacific Ready to Drink Coffee Industry Overview
The Asia-Pacific Ready to Drink Coffee Market is moderately consolidated, with the top five companies occupying 41%. The major players in this market are Kirin Holdings Company, Limited, Lotte Chilsung Beverage Co., Ltd., Nestle S.A., Suntory Holdings Limited and UCC Holdings Co., Ltd. (sorted alphabetically).
Asia-Pacific Ready to Drink Coffee Market Leaders
Kirin Holdings Company, Limited
Lotte Chilsung Beverage Co., Ltd.
Nestle S.A.
Suntory Holdings Limited
UCC Holdings Co., Ltd.
Other important companies include Asahi Group Holdings, Ltd., Bega Group, DyDo Group Holdings,Inc., Gujarat Cooperative Milk Marketing Federation Limited, Japan Sangaria Beverage Co., Ltd., Keurig Dr Pepper, Inc., The Coca-Cola Company, Unilever PLC.
*Disclaimer: Major Players sorted in alphabetical order.
Asia-Pacific Ready to Drink Coffee Market News
- July 2023: Nestlé Thailand has launched the new NESCAFÉ GOLD Creama Craft Latte and NESCAFÉ GOLD Creama Craft Americano in the RTD coffee category in Thailand.
- May 2023: Dare has expanded its range of iced coffees by adding a new miniature 300ml sized format of its popular Double Espresso and No Sugar Added Double Espresso.
- October 2022: Under its brand Dare, Bega Group launched a new limited edition flavor, Dare Intense Espresso RTD coffee. Dare Intense Espresso is available at Woolworths stores in Australia.
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Asia-Pacific Ready to Drink Coffee Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
-
5.1 Soft Drink Type
- 5.1.1 Cold Brew Coffee
- 5.1.2 Iced coffee
- 5.1.3 Other RTD Coffee
-
5.2 Packaging Type
- 5.2.1 Aseptic packages
- 5.2.2 Glass Bottles
- 5.2.3 Metal Can
- 5.2.4 PET Bottles
-
5.3 Distribution Channel
- 5.3.1 Off-trade
- 5.3.1.1 Convenience Stores
- 5.3.1.2 Online Retail
- 5.3.1.3 Specialty Stores
- 5.3.1.4 Supermarket/Hypermarket
- 5.3.1.5 Others
- 5.3.2 On-trade
-
5.4 Country
- 5.4.1 Australia
- 5.4.2 China
- 5.4.3 India
- 5.4.4 Indonesia
- 5.4.5 Japan
- 5.4.6 Malaysia
- 5.4.7 South Korea
- 5.4.8 Thailand
- 5.4.9 Vietnam
- 5.4.10 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
-
6.4 Company Profiles
- 6.4.1 Asahi Group Holdings, Ltd.
- 6.4.2 Bega Group
- 6.4.3 DyDo Group Holdings,Inc.
- 6.4.4 Gujarat Cooperative Milk Marketing Federation Limited
- 6.4.5 Japan Sangaria Beverage Co., Ltd.
- 6.4.6 Keurig Dr Pepper, Inc.
- 6.4.7 Kirin Holdings Company, Limited
- 6.4.8 Lotte Chilsung Beverage Co., Ltd.
- 6.4.9 Nestle S.A.
- 6.4.10 Suntory Holdings Limited
- 6.4.11 The Coca-Cola Company
- 6.4.12 UCC Holdings Co., Ltd.
- 6.4.13 Unilever PLC
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
-
8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF READY TO DRINK COFFEE MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 5:
- VALUE OF READY TO DRINK COFFEE MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 6:
- VOLUME OF READY TO DRINK COFFEE MARKET BY SOFT DRINK TYPE, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 7:
- VALUE OF READY TO DRINK COFFEE MARKET BY SOFT DRINK TYPE, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 8:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF COLD BREW COFFEE MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 11:
- VALUE OF COLD BREW COFFEE MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 12:
- VALUE SHARE OF COLD BREW COFFEE MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 13:
- VOLUME OF ICED COFFEE MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 14:
- VALUE OF ICED COFFEE MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 15:
- VALUE SHARE OF ICED COFFEE MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 16:
- VOLUME OF OTHER RTD COFFEE MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 17:
- VALUE OF OTHER RTD COFFEE MARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 18:
- VALUE SHARE OF OTHER RTD COFFEE MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 19:
- VOLUME OF READY TO DRINK COFFEE MARKET BY PACKAGING TYPE, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 20:
- VALUE OF READY TO DRINK COFFEE MARKET BY PACKAGING TYPE, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 21:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 22:
- VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 23:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 24:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 25:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
- Figure 26:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 27:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 28:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
- Figure 29:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 30:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 31:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
- Figure 32:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 33:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 34:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
- Figure 35:
- VOLUME OF READY TO DRINK COFFEE MARKET BY DISTRIBUTION CHANNEL, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 36:
- VALUE OF READY TO DRINK COFFEE MARKET BY DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 37:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 38:
- VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 39:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 40:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 41:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 43:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 44:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 45:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 46:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 47:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 48:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 49:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 50:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 51:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 52:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 53:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 54:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 55:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 56:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 57:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 58:
- VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 59:
- VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 60:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
- Figure 61:
- VOLUME OF READY TO DRINK COFFEE MARKET BY COUNTRY, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 62:
- VALUE OF READY TO DRINK COFFEE MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 63:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 64:
- VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 65:
- VOLUME OF RTD COFFEE MARKET, LITRES, AUSTRALIA, 2018 - 2030
- Figure 66:
- VALUE OF RTD COFFEE MARKET, USD, AUSTRALIA, 2018 - 2030
- Figure 67:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, AUSTRALIA, 2023 VS 2030
- Figure 68:
- VOLUME OF RTD COFFEE MARKET, LITRES, CHINA, 2018 - 2030
- Figure 69:
- VALUE OF RTD COFFEE MARKET, USD, CHINA, 2018 - 2030
- Figure 70:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
- Figure 71:
- VOLUME OF RTD COFFEE MARKET, LITRES, INDIA, 2018 - 2030
- Figure 72:
- VALUE OF RTD COFFEE MARKET, USD, INDIA, 2018 - 2030
- Figure 73:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
- Figure 74:
- VOLUME OF RTD COFFEE MARKET, LITRES, INDONESIA, 2018 - 2030
- Figure 75:
- VALUE OF RTD COFFEE MARKET, USD, INDONESIA, 2018 - 2030
- Figure 76:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDONESIA, 2023 VS 2030
- Figure 77:
- VOLUME OF RTD COFFEE MARKET, LITRES, JAPAN, 2018 - 2030
- Figure 78:
- VALUE OF RTD COFFEE MARKET, USD, JAPAN, 2018 - 2030
- Figure 79:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, JAPAN, 2023 VS 2030
- Figure 80:
- VOLUME OF RTD COFFEE MARKET, LITRES, MALAYSIA, 2018 - 2030
- Figure 81:
- VALUE OF RTD COFFEE MARKET, USD, MALAYSIA, 2018 - 2030
- Figure 82:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MALAYSIA, 2023 VS 2030
- Figure 83:
- VOLUME OF RTD COFFEE MARKET, LITRES, SOUTH KOREA, 2018 - 2030
- Figure 84:
- VALUE OF RTD COFFEE MARKET, USD, SOUTH KOREA, 2018 - 2030
- Figure 85:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2023 VS 2030
- Figure 86:
- VOLUME OF RTD COFFEE MARKET, LITRES, THAILAND, 2018 - 2030
- Figure 87:
- VALUE OF RTD COFFEE MARKET, USD, THAILAND, 2018 - 2030
- Figure 88:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, THAILAND, 2023 VS 2030
- Figure 89:
- VOLUME OF RTD COFFEE MARKET, LITRES, VIETNAM, 2018 - 2030
- Figure 90:
- VALUE OF RTD COFFEE MARKET, USD, VIETNAM, 2018 - 2030
- Figure 91:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, VIETNAM, 2023 VS 2030
- Figure 92:
- VOLUME OF RTD COFFEE MARKET, LITRES, REST OF ASIA-PACIFIC, 2018 - 2030
- Figure 93:
- VALUE OF RTD COFFEE MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
- Figure 94:
- VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2023 VS 2030
- Figure 95:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2020 - 2023
- Figure 96:
- MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2020 - 2023
- Figure 97:
- VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC, 2022
Asia-Pacific Ready to Drink Coffee Industry Segmentation
Cold Brew Coffee, Iced coffee are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam are covered as segments by Country.
- Asia-Pacific continues to be one of the major regions with the highest growth in the global demand for RTD coffee products. From 2019 to 2023, Asia-Pacific witnessed a robust 18.7% growth in the value of its RTD coffee market. This surge can be attributed, in part, to the shifting preferences of Asian consumers, who are increasingly favoring RTD coffee over sugary carbonated drinks. RTD coffee has now become a go-to choice for Asians, spanning from lattes to nitro cold brews. Notably, Asia accounts for over a third of global coffee production, with Vietnam and Indonesia ranking among the top five coffee producers as of 2023, further fueling the demand for RTD coffee.
- RTD iced coffee dominates the market. It accounted for a value growth of 11.2% from 2021 to 2023. In 2023, Japan, China, and South Korea collectively commanded an 80% value share in the RTD iced coffee sales. The surge in health and wellness trends has been a key driver for the growth of the iced coffee segment. Manufacturers are actively differentiating their offerings, infusing nutrients like vitamins, minerals, antioxidants, ginseng, and taurine.
- Cold brew coffee is the second-largest RTD coffee segment in Asia-Pacific. It is projected to register a CAGR of 6.32% by value during 2024-2030. As the preferences of the younger generation, especially Gen Z, shift toward RTD coffee over traditional hot brews, a robust RTD coffee strategy is expected to be a smart move for manufacturers in the region. In 2022, approximately 45-50% of Gen Z consumers in Indonesia adopted cold brew coffee in their routines.
Soft Drink Type | Cold Brew Coffee | |
Iced coffee | ||
Other RTD Coffee | ||
Packaging Type | Aseptic packages | |
Glass Bottles | ||
Metal Can | ||
PET Bottles | ||
Distribution Channel | Off-trade | Convenience Stores |
Online Retail | ||
Specialty Stores | ||
Supermarket/Hypermarket | ||
Others | ||
Distribution Channel | On-trade | |
Country | Australia | |
China | ||
India | ||
Indonesia | ||
Japan | ||
Malaysia | ||
South Korea | ||
Thailand | ||
Vietnam | ||
Rest of Asia-Pacific |
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword | Definition |
---|---|
Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms