Market Size of asia-pacific ready to drink coffee Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 15.24 Billion |
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Market Size (2030) | USD 20.59 Billion |
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Largest Share by Soft Drink Type | Iced coffee |
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CAGR (2024 - 2030) | 5.14 % |
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Largest Share by Country | Japan |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Ready to Drink Coffee Market Analysis
The Asia-Pacific Ready to Drink Coffee Market size is estimated at 15.24 billion USD in 2024, and is expected to reach 20.59 billion USD by 2030, growing at a CAGR of 5.14% during the forecast period (2024-2030).
15.24 Billion
Market Size in 2024 (USD)
20.59 Billion
Market Size in 2030 (USD)
3.41 %
CAGR (2018-2023)
5.14 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
27.81 %
value share, Iced coffee, 2023
Coffee drinking as a lifestyle choice, availability of wide range of RTD iced coffee products in different flavors and pack sizes resulted in higher consumption.
Fastest-growing segment by Soft Drink Type
6.23 %
Projected CAGR, Iced coffee, 2024-2030
Tropical warm climate in the Asian countries is driving consumer prefernce for iced RTD beverages and enhanced distribution network is leading to the growth of the segment.
Leading Market Player
16.08 %
market share, Suntory Holdings Limited, 2022
The company is involved in stratergic investments for marketing and R&D centers focus on developing flavors, improvising formulations to align with consumer preferences.
Largest Segment by Country
58.78 %
value share, Japan, 2023
Fast-paced lifestyle, growing working population led to the growth of RTD coffee and they are widle availabile in vending machines and other distribution channels.
Fastest-growing segment by Country
16.23 %
Projected CAGR, Vietnam, 2024-2030
Increased acceptance of coffee due to global exposure and the emergence of several RTD coffee brands with wide range of innovative flavours are boosting the growth.
Vietnam and Indonesia, as dominant coffee producers, are driving the growth of the market
- Asia-Pacific continues to be one of the major regions with the highest growth in the global demand for RTD coffee products. From 2019 to 2023, Asia-Pacific witnessed a robust 18.7% growth in the value of its RTD coffee market. This surge can be attributed, in part, to the shifting preferences of Asian consumers, who are increasingly favoring RTD coffee over sugary carbonated drinks. RTD coffee has now become a go-to choice for Asians, spanning from lattes to nitro cold brews. Notably, Asia accounts for over a third of global coffee production, with Vietnam and Indonesia ranking among the top five coffee producers as of 2023, further fueling the demand for RTD coffee.
- RTD iced coffee dominates the market. It accounted for a value growth of 11.2% from 2021 to 2023. In 2023, Japan, China, and South Korea collectively commanded an 80% value share in the RTD iced coffee sales. The surge in health and wellness trends has been a key driver for the growth of the iced coffee segment. Manufacturers are actively differentiating their offerings, infusing nutrients like vitamins, minerals, antioxidants, ginseng, and taurine.
- Cold brew coffee is the second-largest RTD coffee segment in Asia-Pacific. It is projected to register a CAGR of 6.32% by value during 2024-2030. As the preferences of the younger generation, especially Gen Z, shift toward RTD coffee over traditional hot brews, a robust RTD coffee strategy is expected to be a smart move for manufacturers in the region. In 2022, approximately 45-50% of Gen Z consumers in Indonesia adopted cold brew coffee in their routines.
Understand The Key Trends Shaping This Market
The shift toward convenient and on-the-go consumption with the influence of busy lifestyles drives market growth
- The RTD coffee market in Asia-Pacific registered a CAGR of 2.16% in terms of volume during 2018-2023. Consumer shift toward convenient and on-the-go consumption with the influence of rapid urbanization and busy lifestyles is driving the market growth in Asia-Pacific. Japan is leading in RTD coffee consumption in the region, followed by China and South Korea. The prevalent coffee culture is identified as the key market driver in Japan. As the fifth largest importer of coffee and coffee products globally, Japan consumed around 433 million tons of coffee in 2021.
- China and South Korea collectively accounted for a 23.76% share of the region's overall RTD coffee market in 2023 in terms of volume. In China, the market is estimated to register a CAGR of 9.83% in terms of value during 2023-2030. The market growth can be attributed to the ongoing development of coffee drinking culture, which influences the consumer preference for RTD coffee. The average coffee consumer in China tends to reside in first-tier cities, between the ages of 20 and 40, with higher education and income levels, consuming between two to three cups of coffee per week.
- Vietnam and India are identified as the fastest-growing markets, with an anticipated volume CAGR of 16.10% and 12.16%, respectively, from 2024 to 2030. Evolving lifestyles with the influence of ongoing urbanization, smart city developments, and social media are driving the popularity of RTD coffee among Indian consumers. Presently, the country holds fewer brands compared to other Asian countries. However, tier-1 companies such as Tata Consumer Product and Nestle are foraying into the segment to tap the potential consumer base.
Asia-Pacific Ready to Drink Coffee Industry Segmentation
Cold Brew Coffee, Iced coffee are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam are covered as segments by Country.
- Asia-Pacific continues to be one of the major regions with the highest growth in the global demand for RTD coffee products. From 2019 to 2023, Asia-Pacific witnessed a robust 18.7% growth in the value of its RTD coffee market. This surge can be attributed, in part, to the shifting preferences of Asian consumers, who are increasingly favoring RTD coffee over sugary carbonated drinks. RTD coffee has now become a go-to choice for Asians, spanning from lattes to nitro cold brews. Notably, Asia accounts for over a third of global coffee production, with Vietnam and Indonesia ranking among the top five coffee producers as of 2023, further fueling the demand for RTD coffee.
- RTD iced coffee dominates the market. It accounted for a value growth of 11.2% from 2021 to 2023. In 2023, Japan, China, and South Korea collectively commanded an 80% value share in the RTD iced coffee sales. The surge in health and wellness trends has been a key driver for the growth of the iced coffee segment. Manufacturers are actively differentiating their offerings, infusing nutrients like vitamins, minerals, antioxidants, ginseng, and taurine.
- Cold brew coffee is the second-largest RTD coffee segment in Asia-Pacific. It is projected to register a CAGR of 6.32% by value during 2024-2030. As the preferences of the younger generation, especially Gen Z, shift toward RTD coffee over traditional hot brews, a robust RTD coffee strategy is expected to be a smart move for manufacturers in the region. In 2022, approximately 45-50% of Gen Z consumers in Indonesia adopted cold brew coffee in their routines.
| Soft Drink Type | |
| Cold Brew Coffee | |
| Iced coffee | |
| Other RTD Coffee |
| Packaging Type | |
| Aseptic packages | |
| Glass Bottles | |
| Metal Can | |
| PET Bottles |
| Distribution Channel | |||||||
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| On-trade |
| Country | |
| Australia | |
| China | |
| India | |
| Indonesia | |
| Japan | |
| Malaysia | |
| South Korea | |
| Thailand | |
| Vietnam | |
| Rest of Asia-Pacific |
Need A Different Region Or Segment?
Asia-Pacific Ready to Drink Coffee Market Size Summary
The Asia-Pacific Ready to Drink (RTD) Coffee Market is experiencing significant growth, driven by changing consumer preferences and a burgeoning coffee culture in the region. As consumers increasingly favor RTD coffee over traditional sugary beverages, the market is expanding rapidly. This shift is particularly evident among younger demographics, such as Gen Z, who are embracing RTD coffee options like cold brews and iced coffees. The region's strong coffee production capabilities, with countries like Vietnam and Indonesia leading the charge, further bolster the demand for these convenient coffee solutions. Japan, China, and South Korea are at the forefront of this trend, with Japan's established coffee culture and China's developing market contributing to the region's dominance in RTD coffee consumption.
The market landscape is moderately consolidated, with major players like Kirin Holdings, Lotte Chilsung Beverage, Nestle, Suntory Holdings, and UCC Holdings holding significant market shares. These companies are actively innovating and expanding their product offerings to cater to the evolving tastes and preferences of consumers. The influence of urbanization, busy lifestyles, and health-conscious trends are key factors driving the market's growth. As the demand for RTD coffee continues to rise, manufacturers are strategically positioning themselves to capitalize on the opportunities presented by this dynamic market, particularly in fast-growing markets like Vietnam and India.
Asia-Pacific Ready to Drink Coffee Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Soft Drink Type
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1.1.1 Cold Brew Coffee
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1.1.2 Iced coffee
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1.1.3 Other RTD Coffee
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1.2 Packaging Type
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1.2.1 Aseptic packages
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1.2.2 Glass Bottles
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1.2.3 Metal Can
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1.2.4 PET Bottles
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1.3 Distribution Channel
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1.3.1 Off-trade
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1.3.1.1 Convenience Stores
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1.3.1.2 Online Retail
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1.3.1.3 Specialty Stores
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1.3.1.4 Supermarket/Hypermarket
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1.3.1.5 Others
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1.3.2 On-trade
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1.4 Country
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1.4.1 Australia
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1.4.2 China
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1.4.3 India
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1.4.4 Indonesia
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1.4.5 Japan
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1.4.6 Malaysia
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1.4.7 South Korea
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1.4.8 Thailand
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1.4.9 Vietnam
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1.4.10 Rest of Asia-Pacific
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Asia-Pacific Ready to Drink Coffee Market Size FAQs
How big is the Asia-Pacific Ready to Drink Coffee Market?
The Asia-Pacific Ready to Drink Coffee Market size is expected to reach USD 15.24 billion in 2024 and grow at a CAGR of 5.14% to reach USD 20.59 billion by 2030.
What is the current Asia-Pacific Ready to Drink Coffee Market size?
In 2024, the Asia-Pacific Ready to Drink Coffee Market size is expected to reach USD 15.24 billion.
