Market Trends of Asia-Pacific Shampoo Industry
This section covers the major market trends shaping the APAC Shampoo Market according to our research experts:
Growing Demand for Organic and Natural Hair Care Products
- Shampoo is the most innovative category of the overall haircare market. Herbal formulas, such as the use of herbs and flowers in shampoo that have potent effects, are in high demand. Besides, natural ingredients and essential oil in shampoo have performed well in Asia-Pacific.
- In countries like India, China, and Japan, the use of ayurvedic and natural ingredients in various products like shampoos and other haircare products is increased. Consumer awareness about using herbal and natural shampoos is increased as harmful effects of chemical-rich shampoos have been observed in the past few years.
- Herbal shampoos include natural plant and herb extracts in a powdered or crude form that provide a variety of positive effects on the hair and scalp without causing any adverse effects. This factor boosts the demand for herbal shampoo in the region. Moreover, the growing personal care industry is expected to boost the market in the Asia-Pacific region. In countries like India, Japan, and China, ayurvedic shampoos are in demand due to different hair types. For instance, in May 2022, Medimix, a brand for AVA Group, launched new total care shampoo enriched with natural ingredients suitable for all hair types in India.
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India is the Fastest Growing Country in Shampoo Market
- The Indian shampoo market is projected to record the fastest growth rates in the Asia-Pacific region. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are due to the high millennial population, migration toward cities, and rising women's employment. This migration to cities has directly impacted the market of traditional hair care products.
- Meanwhile, the existing population of the cities is the reason for the increase in sales from specialty stores, e-commerce websites, and particularly salons. Additionally, the attraction of consumers toward hair styling products and the frequent use of heat treatments is causing hair damage. Furthermore, demand for vegan and plant-based products is also increasing owing to their benefits. Therefore, market players are launching products with plant-based ingredients in them.
- For instance, in May 2021, Beacon Bio Life Sciences Private Limited's "Atulya" brand unveiled its new Veg Keratin and Wheat Protein range of products, which includes hair shampoo, conditioner, hair oil, and hair mask. Atulya introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin.
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