Asia-Pacific Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Asian Pacific Healthy Snacks Market Analysis and is Segmented by Product Type (Cereal bars, Energy bars, and Other Snack Bars), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels), and by Country (India, China, Japan, Australia and Rest of Asia-Pacific).

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APAC Snack Bars Market Size

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Asia Pacific Snack Bar Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 1.97 Billion
svg icon Market Size (2030) USD 3.36 Billion
svg icon Largest Share by Distribution Channel Supermarket/Hypermarket
svg icon CAGR (2024 - 2030) 9.33 %
svg icon Largest Share by Country Japan

Major Players

Asia Pacific Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

Compare market size and growth of Asia Pacific Snack Bar Market with other markets in Food & Beverage Industry

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APAC Snack Bars Market Analysis

The Asia Pacific Snack Bar Market size is estimated at 1.97 billion USD in 2024, and is expected to reach 3.36 billion USD by 2030, growing at a CAGR of 9.33% during the forecast period (2024-2030).

1.97 Billion

Market Size in 2024 (USD)

3.36 Billion

Market Size in 2030 (USD)

5.18 %

CAGR (2018-2023)

9.33 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

61.38 %

value share, Protein Bar, 2023

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Recommendations by fitness clubs for protein bars acting as a substitute for regular meals are anticipated to drive the sales of these products during the forecast period.

Largest Segment by Distribution Channel

58.26 %

value share, Supermarket/Hypermarket, 2023

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The product assortment and shelf space in supermarkets allow consumers to compare the products, which has emerged as one of the major factors driving segmental growth.

Fastest-growing Segment by Confectionery variant

11.67 %

Projected CAGR, Protein Bar, 2024-2030

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Sedentary lifestyles & hectic work schedules are leading consumers to look for healthier alternatives present in the market, increasing demand for products like protein bars.

Fastest-growing Segment by Distribution Channel

12.02 %

Projected CAGR, Online Retail Store, 2024-2030

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The ability to use online marketing tools to target new customers and website analysis tools to gain insight into regional product-specific consumers is driving the segment.

Leading Market Player

7.63 %

market share, Asahi Group Holdings Ltd, 2022

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The company's main focus on product development made Asahi a market leader. It has been ramping up its existing range of products, highly influencing consumer behavior.

Supermarkets and hypermarkets account for a major market share as consumers are interested in in-person grocery shopping and discount offers

  • In Asia-Pacific, the overall retailing segment maintained a growth rate of 4.59% in 2023 compared to 2022. The segment is anticipated to grow further with the consumers' growing inclination for convenient shopping facilities.
  • Supermarkets and hypermarkets are the largest retailers in the Asia-Pacific snack bar market. These stores have a tendency to offer a wide range of chocolate products with creative offers to their customers. The sales volume of snack bar products in supermarkets and hypermarkets in the region grew by 4.22% in 2022, and it is anticipated to register a CAGR of 9.42% during 2025-2028. Through supermarkets and hypermarkets, cereal bars are sold the most, accounting for a 46.32% share of the total snack bar market in 2023, mainly due to the growing number of health-conscious consumers
  • Under the overall retailing segment, convenience store was the second-largest segment by volume in 2023. Some of the popular stores in Asia-Pacific are Walmart, 7-Eleven, and Circle-K. By 2025, the convenience store segment in Asia-Pacific is estimated to register a growth rate of 4.48% by volume compared to 2020.
  • Online retail store is the fastest-growing segment in Asia-Pacific. The e-commerce business accounted for a CAGR of 5.85% in 2023. The growing number of internet users across the region is the major factor influencing the acceleration of the growth of e-commerce websites.
  • During the forecast period, the overall retailing segment in Asia-Pacific is expected to register a growth rate of 8.21% by volume. Factors such as rising interest in in-person shopping and discounts and offers are likely to drive the retailing industry drastically.
Asia Pacific Snack Bar Market

Growing awareness regarding health-oriented products is likely to boost the segment’s sales

  • In Asia-Pacific, the snack bar segment witnessed a favorable value growth rate of 5.79% in 2023 compared to 2022, primarily due to the growing consciousness among consumers about healthy eating trends and a significant presence of youth and working consumers with hectic lifestyles. Many people count calories while eating and plan their menus accordingly to maintain a healthy lifestyle. In 2023, about 70% of the consumers in the region were willing to increase their spending on health and wellness as they became more health-conscious following the prevalence of ailments and adulteration.
  • By country, Japan holds the major share in the region, supported by the highest consumption of snack bars in the market. It registered a Y-o-Y growth rate of 4.22% by value in 2023 compared to 2022. Among all the available snack bar variants, consumers in Japan perceive protein bars as healthier than any other product fortified with protein. In 2022, about 76% of Japanese consumers consider protein and energy bars to be healthy. Australia is the second leading country in the region in terms of snack bar consumption. Australian consumers spend more on healthy and convenient snack products due to the country's changing lifestyles, increasing dietary intake, and sports culture. In 2023, more than 90% of adults had an interest in sports. About 13 million adults and 3 million children take part in sports each year.
  • China is likely to be the fastest-growing segment and is expected to register a growth rate of 11.89% by value in 2030 compared to 2024. The snack bar segment in the country is experiencing rapid growth due to evolving lifestyles and consumer preferences, as well as the influence of Western culture in terms of food choices.

Asia Pacific Snack Bar Market Trends

Growing demand for on-the-go food snacking options supports the market growth in Asian countries

  • Snacking is playing a major role in the region, with snack bars being a more convenient, on-the-go snack option. They are considered to be healthy, portable, and can be easily consumed anywhere as a breakfast or meal replacement. I
  • Consumers in the region prefer snack bars for high protein, taste, and naturalness. In 2022, 13% of consumers in China claimed that they look for high protein in their protein bars, while 12% of consumers look for naturally produced.; Also, more consumers in the region are looking for bar options with smaller portion sizes, such as minis and bites.
  • Price is a major factor in consumer buying behavior for snack bars in the region. The trend of premium snack bars is expected to drive market growth and consumer recognition in this region. In 2022, 80% of consumers in China claimed to pay a premium for their preferred protein source.
  • Snack bars are versatile products often made, with cereals, fruits, and nuts being an ideal food format to deliver healthy nutrients, bioactive compounds, and dietary fiber to consumers.; Consumers in the region are looking for healthier snack alternatives that can be consumed on the go.

APAC Snack Bars Industry Overview

The Asia Pacific Snack Bar Market is fragmented, with the top five companies occupying 17.07%. The major players in this market are Asahi Group Holdings Ltd, Carman's Fine Foods Pty Ltd, General Mills Inc., Nestlé SA and Otsuka Holdings Co. Ltd (sorted alphabetically).

APAC Snack Bars Market Leaders

  1. Asahi Group Holdings Ltd

  2. Carman's Fine Foods Pty Ltd

  3. General Mills Inc.

  4. Nestlé SA

  5. Otsuka Holdings Co. Ltd

Asia Pacific Snack Bar Market Concentration

Other important companies include Amway International Inc., Bagrrys India Private Limited, Ferrero International SA, Kellogg Company, Lotus Bakeries, Mars Incorporated, Mondelēz International Inc., Morinaga & Co. Ltd, Naturell India Pvt. Ltd, PepsiCo Inc., Post Holdings Inc., Simply Good Foods Co..

*Disclaimer: Major Players sorted in alphabetical order.

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APAC Snack Bars Market News

  • May 2023: Nestle’s Milo launched a protein snack bar offering 6 g of protein and a source of fiber. These protein snack bars retail at USD 8 for 180 g or six bars and are available in Coles and independent grocers across Australia.
  • May 2023: Uncle Tobys unveiled a protein muesli bar in four new flavors. The muesli bar is made with 20% protein, i.e., 7 g of protein per bar, comes in multipacks of 5, and can be found in supermarkets for RRP AUD 6.70. The bars are available in flavors like Caramel and Dark Choc, Raspberry, Goji and White Choc, Lemon with a Yoghurty Drizzle, and Double Choc.
  • March 2023: Bagrrys India Private Limited announced the launch of The Mighty Muesli Bars, which are all-natural, healthy, and packed with multi-grains, nuts, fruits, and honey with a punch of high fiber.

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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Asia Pacific Snack Bar Market
Asia Pacific Snack Bar Market
Asia Pacific Snack Bar Market
Asia Pacific Snack Bar Market

APAC Snack Bars Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Regulatory Framework
  • 4.2 Consumer Buying Behavior
  • 4.3 Ingredient Analysis
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Confectionery Variant
    • 5.1.1 Cereal Bar
    • 5.1.2 Fruit & Nut Bar
    • 5.1.3 Protein Bar
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Store
    • 5.2.2 Online Retail Store
    • 5.2.3 Supermarket/Hypermarket
    • 5.2.4 Others
  • 5.3 Country
    • 5.3.1 Australia
    • 5.3.2 China
    • 5.3.3 India
    • 5.3.4 Indonesia
    • 5.3.5 Japan
    • 5.3.6 Malaysia
    • 5.3.7 New Zealand
    • 5.3.8 South Korea
    • 5.3.9 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Amway International Inc.
    • 6.4.2 Asahi Group Holdings Ltd
    • 6.4.3 Bagrrys India Private Limited
    • 6.4.4 Carman's Fine Foods Pty Ltd
    • 6.4.5 Ferrero International SA
    • 6.4.6 General Mills Inc.
    • 6.4.7 Kellogg Company
    • 6.4.8 Lotus Bakeries
    • 6.4.9 Mars Incorporated
    • 6.4.10 Mondelēz International Inc.
    • 6.4.11 Morinaga & Co. Ltd
    • 6.4.12 Naturell India Pvt. Ltd
    • 6.4.13 Nestlé SA
    • 6.4.14 Otsuka Holdings Co. Ltd
    • 6.4.15 PepsiCo Inc.
    • 6.4.16 Post Holdings Inc.
    • 6.4.17 Simply Good Foods Co.
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 2:  
  2. VALUE OF CONFECTIONERY MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 3:  
  2. VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 5:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 6:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 7:  
  2. VOLUME OF CEREAL BAR MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 8:  
  2. VALUE OF CEREAL BAR MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 9:  
  2. VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 10:  
  2. VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF FRUIT & NUT BAR MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF PROTEIN BAR MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 18:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 19:  
  2. VALUE SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 20:  
  2. VOLUME OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 21:  
  2. VALUE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 22:  
  2. VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 23:  
  2. VOLUME OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 25:  
  2. VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 26:  
  2. VOLUME OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF CONFECTIONERY MARKET SOLD VIA OTHERS, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF CONFECTIONERY MARKET SOLD VIA OTHERS, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SNACK BAR MARKET BY COUNTRY, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SNACK BAR MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 34:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 35:  
  2. VALUE SHARE OF SNACK BAR MARKET BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 36:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, AUSTRALIA, 2018 - 2030
  1. Figure 37:  
  2. VALUE OF SNACK BAR MARKET, USD, AUSTRALIA, 2018 - 2030
  1. Figure 38:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, AUSTRALIA, 2023 VS 2030
  1. Figure 39:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 40:  
  2. VALUE OF SNACK BAR MARKET, USD, CHINA, 2018 - 2030
  1. Figure 41:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, CHINA, 2023 VS 2030
  1. Figure 42:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, INDIA, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SNACK BAR MARKET, USD, INDIA, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, INDIA, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, INDONESIA, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SNACK BAR MARKET, USD, INDONESIA, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, INDONESIA, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, JAPAN, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF SNACK BAR MARKET, USD, JAPAN, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, JAPAN, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, MALAYSIA, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF SNACK BAR MARKET, USD, MALAYSIA, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, MALAYSIA, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, NEW ZEALAND, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF SNACK BAR MARKET, USD, NEW ZEALAND, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, NEW ZEALAND, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, SOUTH KOREA, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF SNACK BAR MARKET, USD, SOUTH KOREA, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, SOUTH KOREA, 2023 VS 2030
  1. Figure 60:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 61:  
  2. VALUE OF SNACK BAR MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 62:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, REST OF ASIA-PACIFIC, 2023 VS 2030
  1. Figure 63:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2018 - 2023
  1. Figure 64:  
  2. MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2018 - 2023
  1. Figure 65:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC, 2022

Asia Pacific Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, South Korea are covered as segments by Country.

  • In Asia-Pacific, the overall retailing segment maintained a growth rate of 4.59% in 2023 compared to 2022. The segment is anticipated to grow further with the consumers' growing inclination for convenient shopping facilities.
  • Supermarkets and hypermarkets are the largest retailers in the Asia-Pacific snack bar market. These stores have a tendency to offer a wide range of chocolate products with creative offers to their customers. The sales volume of snack bar products in supermarkets and hypermarkets in the region grew by 4.22% in 2022, and it is anticipated to register a CAGR of 9.42% during 2025-2028. Through supermarkets and hypermarkets, cereal bars are sold the most, accounting for a 46.32% share of the total snack bar market in 2023, mainly due to the growing number of health-conscious consumers
  • Under the overall retailing segment, convenience store was the second-largest segment by volume in 2023. Some of the popular stores in Asia-Pacific are Walmart, 7-Eleven, and Circle-K. By 2025, the convenience store segment in Asia-Pacific is estimated to register a growth rate of 4.48% by volume compared to 2020.
  • Online retail store is the fastest-growing segment in Asia-Pacific. The e-commerce business accounted for a CAGR of 5.85% in 2023. The growing number of internet users across the region is the major factor influencing the acceleration of the growth of e-commerce websites.
  • During the forecast period, the overall retailing segment in Asia-Pacific is expected to register a growth rate of 8.21% by volume. Factors such as rising interest in in-person shopping and discounts and offers are likely to drive the retailing industry drastically.
Confectionery Variant Cereal Bar
Fruit & Nut Bar
Protein Bar
Distribution Channel Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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APAC Snack Bars Market Research FAQs

The Asia Pacific Snack Bar Market size is expected to reach USD 1.97 billion in 2024 and grow at a CAGR of 9.33% to reach USD 3.36 billion by 2030.

In 2024, the Asia Pacific Snack Bar Market size is expected to reach USD 1.97 billion.

Asahi Group Holdings Ltd, Carman's Fine Foods Pty Ltd, General Mills Inc., Nestlé SA and Otsuka Holdings Co. Ltd are the major companies operating in the Asia Pacific Snack Bar Market.

In the Asia Pacific Snack Bar Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

In 2024, Japan accounts for the largest share by country in the Asia Pacific Snack Bar Market.

In 2023, the Asia Pacific Snack Bar Market size was estimated at 1.97 billion. The report covers the Asia Pacific Snack Bar Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia Pacific Snack Bar Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

APAC Snack Bars Industry Report

Statistics for the 2024 APAC Snack Bars market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. APAC Snack Bars analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

APAC Snack Bars Market Report Snapshots

Asia-Pacific Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

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