Market Share of Asia Pacific Snack Food Industry
- The market concentration in the Asia-Pacific snack food market is very low with many players in the market, particularly in developing countries like India and China. Some of the major players in the snack food market are PepsiCo Inc., Kellogg Company, Nestle SA, and General Mills Inc., among others. The prominent players are focusing on new product launches, expansions, and acquisitions as strategies to cater to the increasing consumer demand, thereby gaining a competitive advantage in the market. Major players are making innovations in their products and their flavors to strengthen their hold in the market. These strategies are supported by the strengthening of distribution channels across both online and offline retailing. For instance, in May 2020, PepsiCo India partnered with Dunzo to launch exclusive e-stores for its savory snack brands Lay's and Kurkure. PepsiCo India has announced its partnership with Dunzo, an on-demand delivery service, to enable last-mile delivery of its food brands - Lay's, Kurkure, Doritos, and Quaker. This initiative has been launched as a pilot in Bengaluru and the company eventually planned to expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur.
APAC Snack Food Market Leaders
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KELLOGG
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Unilever
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Pepsico
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General Mills.
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Nestle
*Disclaimer: Major Players sorted in no particular order
