Asia Pacific Snack Food Market Size (2024 - 2029)

APAC Snack Food Market Analysis

Asia Pacific Snack Food Market is projected to register a CAGR of 8.1% during the forecast period, 2022-2027.

The market in the region is primarily driven by the high demand for packaged snack products such as cookies, chips, noodles, and macaroni, especially among teenagers and corporate workers. This trend is expected to sustain during the forecast period, as snack manufacturers are focusing on product innovations to launch clean-label varieties including, organic, dairy-free, sugar-free, etc. Additionally, the shifting lifestyles and dietary patterns, have also fuelled demand for low-calorie and zero-sugar snacking options. Moreover, a significant trend fueling the industry is the rising demand for vegan, allergen-free snacks. International brands have seized this opportunity of increased demand for snacks, by providing products in more convenient packaging formats to extend shelf life and promote on-the-go snack consumption. For instance, brands are offering snacking products in an Eco-Lok closure packaging solution, which enables consumers to reclose the package and consume the snacks later.

Furthermore, COVID-19 led to a major consumer shift, as customers are no more brand loyal in developing countries, and they are trying new brands in the low-stock environment. Frequent lockdowns that occurred due to the pandemic in the region have led to the work-from-home culture which has prompted an increase in at-home consumption of snack food products. 

APAC Snack Food Industry Segmentation

A snack is a small portion of food eaten between meals. Snacks come in a variety of forms and shapes, including packaged snack foods and other processed foods. The Asia-Pacific snack food market is segmented by product type, distribution channel, and country. By product type, the market is segmented into savory snacks, frozen snacks, confectionery snacks, fruit snacks, bakery snacks, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels. By geography, the market is segmented into China, Japan, India, Australia, and the Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).