Asia-Pacific Spectator Sports Market Size (2024 - 2029)

The Asia-Pacific spectator sports market is experiencing significant growth, driven by increasing investments, innovations, and social and demographic changes. This expansion is evident in various sports leagues and events across the region, with the Indian Premier League emerging as a prominent example. Despite the setbacks caused by the COVID-19 pandemic, which led to the cancellation of major sporting events and financial losses, the market is rebounding and gaining profitability. The evolving landscape of sports in countries like China, where traditional martial arts are complemented by football and basketball, further illustrates the dynamic nature of the market.

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Market Size of Asia-Pacific Spectator Sports Industry

Asia-Pacific Spectator Sports Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 8.25 %
Market Concentration Medium

Major Players

Asia-Pacific Spectator Sports Market Major Players

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Spectator Sports Market Analysis

The Asia-Pacific Spectators Sports Market generated a revenue of over USD 81.82 billion in the current year and is anticipated to register a CAGR of more than 8.25% for the forecast period.

The significant growth in Asia-Pacific spectator sports markets is driven by factors that include increasing investment, breakthrough innovation, and social and demographic change. This includes leagues, teams, startups, corporations, IPs, brands, and investors seeking sustainable growth and monetization opportunities.

The Indian Premier League (IPL) is now one of the high-valued sports leagues in the Asia-Pacific. While China was traditionally known for martial arts, at present, various other sports like football and basketball are prevalent in the country. 'National Games,' a national sports event similar to the Olympic Games, is held in the country every four years. Besides, it also holds local sports events like the Chinese Super League and the Chinese Basketball Association.

The COVID-19 pandemic led to the suspension and cancellation of numerous sporting events, including major tournaments like the 2020 Tokyo Olympics, the UEFA Euro 2020, and the NBA season. This resulted in financial losses for spectator sports organizations. Post-COVID-19, the Market is gaining popularity and attaining profits.

Asia-Pacific Spectator Sports Industry Segmentation

A spectator sport is characterized by the presence of spectators, or watchers, at its competitions. It can be either a professional sports or an amateur sport. Its market includes revenue generation by teams or clubs that participate in events for the audience who pays for them. The Asia Pacific Spectator Sports Market is Segmented by Type of Sport (Cricket, Soccer, Table Tennis, Badminton, Other Sports), by Revenue Source (Media Rights, Merchandising, Tickets, Sponsorship), by Geography(China, India, Japan, Australia, South Korea, and Rest of Asia Pacific). The report offers market size and forecasts for the Asia Pacific Sports Spectators Market in value (USD) for all the above segments.

By Sport
Cricket
Table Tennis
Soccer
Badminton
Other Sports
By Revenue Source
Media Rights
Merchandising
Tickets
Sponsorship
By Geography
China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
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Asia-Pacific Spectator Sports Market Size Summary

The Asia-Pacific spectator sports market is experiencing significant growth, driven by increased investment, innovation, and social changes. This dynamic market encompasses a wide range of entities, including leagues, teams, startups, and corporations, all seeking sustainable growth and monetization opportunities. The Indian Premier League (IPL) stands out as a high-valued sports league, while China has seen a shift from traditional martial arts to the popularity of sports like football and basketball. Despite the setbacks caused by the COVID-19 pandemic, which led to the suspension of major events and financial losses, the market is rebounding and gaining popularity. Cricket, in particular, has seen a surge in prominence, with the IPL and World Cup 2023 highlighting its dominance in the region. Badminton also enjoys strong popularity, with several countries investing in professional leagues and youth development programs to nurture talent.

The Asia-Pacific spectator sports market is highly competitive, with major players such as China Sports Media, BCCI, Korea Baseball Organization, and SANZAAR driving growth. The market's expansion is further supported by strategic partnerships and advancements in merchandising, allowing smaller to medium-sized companies to tap into lucrative markets. Recent developments include the BCCI's partnership with BookMyShow for the World Cup 2023 and the Kiwoom Heroes' collaboration with the Arizona Diamondbacks, showcasing the region's commitment to enhancing sports operations and fan engagement. As leagues penetrate further into other Asia-Pacific countries, cricket and badminton are expected to maintain their upward trajectory, ensuring continued growth and profitability in the coming years.

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Asia-Pacific Spectator Sports Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increased Popularity of Sports is Driving the Market

      2. 1.2.2 Digital Transformation is Driving the Market

    3. 1.3 Market Restraints

      1. 1.3.1 Infrastructure Challenges are Restraining the Market

      2. 1.3.2 High Ticket Prices are Restraining the Market

    4. 1.4 Market Opportunities

      1. 1.4.1 Innovation and Technology will Provide Opportunities

    5. 1.5 Insights on Technological Innovations in the Market

    6. 1.6 Insights on Industry Policies and Government Regulations on Asia-Pacific Sports Spectators Market

    7. 1.7 Industry Attractiveness: Porter's Five Forces Analysis

      1. 1.7.1 Bargaining Power of Buyers

      2. 1.7.2 Bargaining Power of Suppliers

      3. 1.7.3 Threat of New Entrants

      4. 1.7.4 Threat of Substitutes

      5. 1.7.5 Intensity of Competitive Rivalry

    8. 1.8 Impact of COVID 19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Sport

      1. 2.1.1 Cricket

      2. 2.1.2 Table Tennis

      3. 2.1.3 Soccer

      4. 2.1.4 Badminton

      5. 2.1.5 Other Sports

    2. 2.2 By Revenue Source

      1. 2.2.1 Media Rights

      2. 2.2.2 Merchandising

      3. 2.2.3 Tickets

      4. 2.2.4 Sponsorship

    3. 2.3 By Geography

      1. 2.3.1 China

      2. 2.3.2 India

      3. 2.3.3 Japan

      4. 2.3.4 Australia

      5. 2.3.5 South Korea

      6. 2.3.6 Rest of Asia-Pacific

Asia-Pacific Spectator Sports Market Size FAQs

The Asia-Pacific Spectator Sports Market is projected to register a CAGR of greater than 8.25% during the forecast period (2024-2029)

China Sports Media, BCCI, Korea Baseball Organization, Australia and New Zealand Rugby (SANZAAR) and Indian Premiere League are the major companies operating in the Asia-Pacific Spectator Sports Market.

Asia-Pacific Spectator Sports Market Report Snapshots

Asia-Pacific Spectator Sports Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)