Asia Pacific Sports Nutrition Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.64 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Asia Pacific Sports Nutrition Market Analysis
The Asia-Pacific sports nutrition market size is expected to grow from USD 9,131.43 million in 2023 to USD 12,593.30 million by 2028, registering a CAGR of 6.64% during the forecast period (2023-2028).
- The demand for sports nutrition products is increasing in the region owing to the increasing health and fitness trend. Due to the increasing work-from-home culture, the prevalence of obesity is increasing in the region. According to the United Nations International Children's Emergency Fund (UNICEF) World Obesity Atlas for 2022, India has more than 27 million obese children. Owing to this, consumers are opting to go for fitness options like sports, gyms, and fitness centers.
- Due to this, the demand for sports nutrition products like sports drinks, protein powders, and other products is increasing. The main ingredients used in sports nutrition products include electrolytes, minerals, protein, vitamins, and omega fatty acids. These ingredients provide instant hydration and energy and boost immunity.
- Additionally, the market players are conducting advertising and marketing campaigns for their products with the help of celebrities and sports personalities. Due to this, the young and millennial generation is getting more attracted to the consumption of these products. For instance, in November 2022, the famous cricketer Virat Kohli promoted Ocean Energy Drink on Twitter. This drink can be used as after sports energy drink.
- Furthermore, governments of different countries are promoting sports through different schemes, due to which the young generation is participating more in sports and fitness activities. Over the medium term, the demand for sports nutrition products is expected to increase owing to the increasing demand for functional food and beverages as well as faster hydration after sports.
Asia Pacific Sports Nutrition Market Trends
Increasing Sports Participation to Boost Market Growth
- Good body hydration is required in sports which is a great indicator of health among athletes. Sports drinks contain certain macro-nutrients, which play an important role in hydrating and improving the health performance of people. They are also designed to improve mental health and prevent joint pain among people.
- Consumers in the region have increased their interest in various sports due to different leagues, famous sports players, and other factors. Owing to this, sports participation is increasing in the region. People are also participating in various sports due to fitness and health reasons. According to Ministry of Internal Affairs and Communications (Japan) data from 2021, 74.79 million people in Japan participated in Sports in 2021.
- Nowadays, people have started gyming and regularly exercising for health concerns, leading them to demand more of these sports drinks during their workouts. The market players are also promoting their products with the help of famous sports players due to which the demand for sports nutrition products.
India is the Fastest Growing Market
- The demand for sports nutrition products like protein powders, energy drinks, and sports drinks is increasing in India owing to the increasing sports participation in the country. Different sports like cricket, kho-kho, hockey, wrestling, and others are very famous in the country. Due to the increasing popularity of these games, the young generation is attracted to sports. Owing to this, the demand for sports drinks is increasing. Additionally, the government of India promotes different sports through schemes like Khelo India.
- According to Ministry of Youth Affairs and Sports data from 2022, the Indian government spent USD 101.3 million on the Khelo India scheme. Owing to this, the demand for sports drinks and nutrition supplements is increasing in the country. The market players are launching new products in the market to cater to consumer demand.
- For instance, in November 2022, Alkaline Water Company launched a new sports drink, Alkaline 88. The product is available in four flavors, jolly watermelon, fruit punch, very berry, and limon citrus.
Asia Pacific Sports Nutrition Industry Overview
The Asia-Pacific sports nutrition market is fragmented, with regional and global players dominating the market. The prominent companies in the market include PepsiCo Inc, The Coca-Cola Company, Glanbia Plc, Herbalife International of America, Inc, and Otsuka Pharmaceutical Co. Ltd., among others.
The companies have been introducing new and innovative products, with the inclusion of naturally derived ingredients and additives, to make their product unique among the existing products. The untapped potential in some of the countries in Asia-Pacific is expected to intensify the competitive scenario in the years to come.
Asia Pacific Sports Nutrition Market Leaders
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The Coca Cola Company
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PepsiCo, Inc.
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Glanbia plc
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Herbalife International of America, Inc.
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Otsuka Pharmaceutical Co., Ltd.
*Disclaimer: Major Players sorted in no particular order
Asia Pacific Sports Nutrition Market News
- April 2023: UK sports nutrition brand Genetic Nutrition launched its high-quality sports nutrition supplements in India. The brand's range of supplements includes protein powders, amino acids, and vitamins formulated using best-in-class ingredients for maximum effectiveness.
- September 2022: HRX, India's fitness brand, and OZiva partnered to launch a new sports & performance nutrition brand HRX Agame. The brand offers a variety of sports nutrition supplements like protein, pre and post-workout supplements, and vitamins.
- August 2022: The Coca-Cola Company brand Limca extended its product offering with the launch of Sports Drinks, Limca Sportz. The product is a glucose+electrolyte beverage that contains essential minerals for faster hydration.
Asia Pacific Sports Nutrition Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Sports Participation
- 4.1.2 Increasing Awareness about Health and Fitness
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4.2 Market Restraints
- 4.2.1 Adverse Effects of Overconsumption of Products
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Sports Food
- 5.1.2 Sports Drinks
- 5.1.3 Sports Supplements
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5.2 Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Specialty Stores
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
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5.3 Geography
- 5.3.1 China
- 5.3.2 Japan
- 5.3.3 India
- 5.3.4 Australia
- 5.3.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
- 6.1 Market Share Analysis
- 6.2 Most Adopted Strategy
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6.3 Company Profiles
- 6.3.1 The Coca Cola Company
- 6.3.2 PepsiCo, Inc.
- 6.3.3 Glanbia, PLC
- 6.3.4 General Nutrition Centers, Inc.
- 6.3.5 Abbott Nutrition
- 6.3.6 Healthkart
- 6.3.7 Muscleblaze
- 6.3.8 Zywie Ventures Pvt. Ltd. (OZiva)
- 6.3.9 Cliff Bar & Company
- 6.3.10 Herbalife International of America, Inc.
- 6.3.11 Otsuka Pharmaceutical Co., Ltd.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Asia Pacific Sports Nutrition Industry Segmentation
Sports nutrition is the study and practice of nutrition and diet to improve one's athletic performance. Nutrition is an important part of many sports training regimens, majorly in strength sports and endurance sports.
The Asia Pacific sports nutrition market is segmented by type, distribution channel, and geography. The sports nutrition market is segmented by type into sports food, sports drinks, and sports supplements. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. By geography, the market is segmented into India, China, Japan, Australia, and the Rest of Asia-Pacific.
For each segment, the market sizing and forecasts have been done based on value (USD).
| Product Type | Sports Food |
| Sports Drinks | |
| Sports Supplements | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels | |
| Geography | China |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific |
Asia Pacific Sports Nutrition Market Research FAQs
What is the current Asia-Pacific Sports Nutrition Market size?
The Asia-Pacific Sports Nutrition Market is projected to register a CAGR of 6.64% during the forecast period (2024-2029)
Who are the key players in Asia-Pacific Sports Nutrition Market?
The Coca Cola Company, PepsiCo, Inc., Glanbia plc, Herbalife International of America, Inc. and Otsuka Pharmaceutical Co., Ltd. are the major companies operating in the Asia-Pacific Sports Nutrition Market.
What years does this Asia-Pacific Sports Nutrition Market cover?
The report covers the Asia-Pacific Sports Nutrition Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Sports Nutrition Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
APAC Sports Nutrition Industry Report
Statistics for the 2024 APAC Sports Nutrition market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. APAC Sports Nutrition analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
