Market Trends of Asia-Pacific Sports Nutrition Industry
Increasing Sports Participation to Boost Market Growth
- Good body hydration is required in sports which is a great indicator of health among athletes. Sports drinks contain certain macro-nutrients, which play an important role in hydrating and improving the health performance of people. They are also designed to improve mental health and prevent joint pain among people.
- Consumers in the region have increased their interest in various sports due to different leagues, famous sports players, and other factors. Owing to this, sports participation is increasing in the region. People are also participating in various sports due to fitness and health reasons. According to Ministry of Internal Affairs and Communications (Japan) data from 2021, 74.79 million people in Japan participated in Sports in 2021.
- Nowadays, people have started gyming and regularly exercising for health concerns, leading them to demand more of these sports drinks during their workouts. The market players are also promoting their products with the help of famous sports players due to which the demand for sports nutrition products.
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India is the Fastest Growing Market
- The demand for sports nutrition products like protein powders, energy drinks, and sports drinks is increasing in India owing to the increasing sports participation in the country. Different sports like cricket, kho-kho, hockey, wrestling, and others are very famous in the country. Due to the increasing popularity of these games, the young generation is attracted to sports. Owing to this, the demand for sports drinks is increasing. Additionally, the government of India promotes different sports through schemes like Khelo India.
- According to Ministry of Youth Affairs and Sports data from 2022, the Indian government spent USD 101.3 million on the Khelo India scheme. Owing to this, the demand for sports drinks and nutrition supplements is increasing in the country. The market players are launching new products in the market to cater to consumer demand.
- For instance, in November 2022, Alkaline Water Company launched a new sports drink, Alkaline 88. The product is available in four flavors, jolly watermelon, fruit punch, very berry, and limon citrus.
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