Asia Pacific Sports Promoter Market Size (2024 - 2029)

The Asia Pacific sports promoter market is experiencing growth, with in-app purchases and advertising leading in revenue share. The region's potential as a business platform for sports promoters is highlighted by events like the South East Asian Games. Despite a significant revenue decline during the COVID-19 pandemic, the market is recovering, with countries such as China, India, Japan, and Australia playing crucial roles in the resurgence. India's sports market, in particular, shows a strong advertisement segment, contributing to the increasing viewership and market expansion.

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Market Size of Asia Pacific Sports Promoter Industry

Asia Pacific Sports Promoter Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 5.00 %
Market Concentration Medium

Major Players

Asia Pacific Sports Promoter Market Major Players

*Disclaimer: Major Players sorted in no particular order

Asia Pacific Sports Promoter Market Analysis

The Asia Pacific sports promoter market has generated revenue of USD 57.39 Billion in the current year and is poised to achieve a CAGR of more than 5% for the forecast period.

  • In-app purchases and Advertising have the largest revenue share in Asia Pacific sports market revenue. Recently, Cambodia hosted the world's biggest sports event (South East Asian Games) with the participation of 11 countries, showing the rising business platform that Asia Pacific economies are providing to sports promoters.
  • Amid the onset of COVID-19 and the subsequent imposed restrictions, sports events in the Asia-Pacific region experienced a significant decline in revenue. Throughout the pandemic, sports-related media revenue in Asia Pacific plummeted by nearly 35%, exerting a detrimental effect on the sports promotion industry. As the Asia Pacific region gradually recovered from the pandemic, China, India, Japan, and Australia emerged as key contributors, accounting for over 82% of sports media revenue in the region.
  • Recently completed IPL gathered the highest revenue, of which BCCI Owners and broadcasters directly earned 65%. In India, Advertisement exists as the segment with the largest revenue generation in the Sports Market, resulting in a rise of sports viewers in the country. These trends are leading to Asia Pacific as an emerging market for sports promoters.

Asia Pacific Sports Promoter Industry Segmentation

Sports promoters handle activities such as projecting attendance and revenues, visiting and selecting venues, creating a budget, selling sponsorships, overseeing marketing, handling on-site logistics, communicating with fans and supporters for promoting their team and dealing with all of the business activities related to running an event. 

Asia Pacific sports promoter market is segmented by sports (football, cricket, basketball, hockey, tennis, and other sports), by revenue source (media rights, merchandising, tickets, and sponsorship), and by country (China, Japan, India, South Korea, and Rest of Asia Pacific). 

The report offers market size and values in (USD) during the forecasted years for the above segments.

By Sports
Football
Cricket
Basketball
Hockey
Tennis
Other Sports
By Revenue Source
Media Rights
Merchandising
Tickets
Sponsorship
By Country
China
Japan
India
South Korea
Rest of Asia Pacific
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Asia Pacific Sports Promoter Market Size Summary

The Asia Pacific sports promoter market is experiencing significant growth, driven by a resurgence in sports events and increasing economic activity in the region. The market is characterized by a diverse range of revenue streams, with in-app purchases and advertising leading the charge. The region's prominence was highlighted by events such as the South East Asian Games, which showcased the expanding business opportunities for sports promoters. Despite the challenges posed by the COVID-19 pandemic, which led to a substantial decline in sports-related media revenue, the market has rebounded, with countries like China, India, Japan, and Australia playing pivotal roles in this recovery. The Indian Premier League (IPL) exemplifies the lucrative nature of sports promotions in the region, with substantial earnings for its organizers and broadcasters, further cementing Asia Pacific's status as a burgeoning market for sports promoters.

The Asia Pacific region holds a dominant position in the global cricket market and boasts the largest number of football fans worldwide, presenting vast opportunities for sports promoters. The region's sports industry is witnessing a continuous rise, fueled by a growing young population and the increasing popularity of digital marketing strategies. Sponsorships and advertising revenues have been on an upward trajectory, benefiting the sports promotion sector. The market is fragmented, with numerous players adopting innovative approaches to capture market share, including the integration of e-sports. Strategic partnerships, such as those between Dorna WorldSBK Organization and China Sports Media, as well as Lisheng Sports and WSC Group, highlight the region's potential and the ongoing interest from global sports organizations. These developments underscore the Asia Pacific sports promoter market's dynamic nature and its promising growth prospects.

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Asia Pacific Sports Promoter Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increase in Number of Cricket and Football Events in the Region

      2. 1.2.2 Digital media and advertisement driving the market

    3. 1.3 Market Restraints

      1. 1.3.1 Asia Pacific sports events are limited to few sports

    4. 1.4 Market Opportunities

      1. 1.4.1 Businesses are finding opportunities in Sports Events to increase brand value.

    5. 1.5 Industry Attractiveness - Porters' Five Forces Analysis

      1. 1.5.1 Threat of New Entrants

      2. 1.5.2 Bargaining Power of Buyers

      3. 1.5.3 Bargaining Power of Suppliers

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Technological Innovations in Asia Pacific Sports Promoter Market

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Sports

      1. 2.1.1 Football

      2. 2.1.2 Cricket

      3. 2.1.3 Basketball

      4. 2.1.4 Hockey

      5. 2.1.5 Tennis

      6. 2.1.6 Other Sports

    2. 2.2 By Revenue Source

      1. 2.2.1 Media Rights

      2. 2.2.2 Merchandising

      3. 2.2.3 Tickets

      4. 2.2.4 Sponsorship

    3. 2.3 By Country

      1. 2.3.1 China

      2. 2.3.2 Japan

      3. 2.3.3 India

      4. 2.3.4 South Korea

      5. 2.3.5 Rest of Asia Pacific

Asia Pacific Sports Promoter Market Size FAQs

The Asia Pacific Sports Promoter Market is projected to register a CAGR of greater than 5% during the forecast period (2024-2029)

Sports Next India, Ten Events Asia, GAA Events, Event Planning Group and Rise Worldwide are the major companies operating in the Asia Pacific Sports Promoter Market.

Asia Pacific Sports Promoter Market Report Snapshots

Asia Pacific Sports Promoter Market Size & Share Analysis - Growth, Trends & Forecast (2024-2029)