Market Share of Asia-Pacific Sweet Biscuits Industry
The Asia-Pacific Sweet Biscuits market facilitates its operation in a highly competitive market. This is due to the presence of several local, domestic and global players in this segment. The major players in the Asia-Pacific sweet biscuits market are Mondelez International, Inc., Britannia Industries Limited, Parle Products Pvt. Ltd., Yildiz Holding AS, and ITC Limited. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Eventually, other players Britannia Industries Limited which is one of the top players in this specific market drastically focused on its research and development sectors, the main strategy behind improvising the R&D sectors of the company was to innovate new products to sustain a good position in the market. For instance, in May 2022, Sunfest Bounce launched its new range of biscuits in India, Bounce Fills, The biscuits are milk crème center-filled cookies available in two different flavors Orange and Strawberry.
APAC Sweet Biscuits Market Leaders
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Mondelez International, Inc.
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ITC Limited
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Britannia Industries Limited
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Parle Products Pvt. Ltd
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Yildiz Holding AS
*Disclaimer: Major Players sorted in no particular order
