Asia Pacific Swimwear Market Size (2024 - 2029)

APAC Swimwear Market Analysis

The Asia-Pacific swimwear market is projected to register a CAGR of 4.6% during the forecast period.

Consumers frequently choose swimming pools and beaches for their physical activities, and as a result, swimwear usage among participants increases. Swimwear sales are increased by the widespread use of swimwear on beaches in various parts of the region. Due to the area's popularity as a tourist attraction, consumers visit beaches and swimming pools while wearing swimwear. For instance, there are 10,000 beaches in Australia that accept tourists in swimwear.

Swim goggles and swim caps are two vital swimwear items that are always in demand since they protect the hair, ears, and eyes. To prevent potential hair loss from chlorine exposure and to protect ears from water infiltration, swim caps are worn while swimming. On the other hand, swim goggles tend to provide clear vision when swimming and tend to protect the eyes from exposure to dangerous compounds present in water, which is why these goods are continuously in demand. Owing to the demand for these products, manufacturers in the market are focusing on developing smart and innovative products to facilitate the consumers to participate in swimming with comfort. For instance, in 2022, the Holoswim company launched its new next-generation AR smart swim goggles in China. The new "Holoswim 2" detects the live metric of all stroke types and displays real-time data on the goggles. These products are targeted toward a variety of consumers, from professionals to hobbyists.

Due to the COVID-19 pandemic, the demand for swimwear declined with the temporary closures of public pools and tourist places like beaches where swimwear is commonly worn. The demand for swimwear significantly increased post-lockdown, with frequent pool visits and the movement of tourists across the region.

APAC Swimwear Industry Segmentation

Swimwear is an outfit worn along with accessories while performing swimming. The outfit allows the consumer to swim with ease and comfort. The Asia-Pacific swimwear market (henceforth referred to as the market studied) is segmented by product type, distribution channel, and geography. By product type, the market is segmented into women's swimwear, men's swimwear, goggles, and caps. Based on the distribution channel, the market studied is segmented into offline stores and online stores. By geography, it is segmented into China, India, Japan, Australia, and the rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done based on value (in USD million).