Asia-Pacific Wall Covering Market Size (2024 - 2029)

The Asia-Pacific wall covering market is experiencing growth driven by increasing disposable income and urbanization, which have led to a higher demand for modern construction materials, including wall coverings. Residential construction plays a significant role in the market's expansion, supported by population growth and the rise of high-density buildings. However, the market faces challenges from competition with paints and coatings, which are preferred in certain applications due to their practicality and ease of use. The COVID-19 pandemic has also impacted market demand negatively, as consumer spending on non-essential items has decreased and concerns about virus transmission on wall coverings have affected supply and demand dynamics.

Market Size of Asia-Pacific Wall Covering Industry

asia pacific wall covering market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.55 %
Market Concentration Low

Major Players

Asia-Pacific Wall Covering Market Major Players

*Disclaimer: Major Players sorted in no particular order

APAC Wall Covering Market Analysis

The Asia-Pacific wall covering market was valued at USD 8 billion in 2020 and is expected to reach USD 11.01 billion by 2026 at a CAGR of over 5.55% during the forecast period 2021 - 2026. The increasing disposable income and a sharp rise in urbanization have been majorly driving the historic transformation of human social roots, by predominantly replacing the rural culture. This has resulted in the increased usage of wall coverings, along with other modern products, like window frames with low heat transmission, electrical cables and conduits, easily cleaned flooring, and light-reflecting roofing.

  • Residential constructions account for a substantial share in the wallpaper market and are expected to witness a considerable growth rate. The employment-population growth and opportunities are fundamental drivers of rising demand for new housing as sustained population growth across the world has led to increased demand for all dwellings, including apartments.
  • Furthermore, high-density buildings have also accounted for most of the surge in residential buildings, such that in Australia, by February 2020, the value of residential buildings rose 0.9% and has risen for six months. The value of non-residential buildings rose 0.1% and has risen for two months. The increase in apartment construction delivered several dwellings that are more economical than larger, lower-density housing.
  • The wall covering market in the region however suffers from stiff competition from paint and coatings and negative consumer perceptions.
  • Paint is considered a viable option, as compared to wall coverings in specific applications. For instance, in rooms with higher humidity levels, paints are more suitable because, unlike wallpaper, paint is suited to both the kitchen and bathroom, can deal with humidity, and is mold resistant.
  • Moreover, removing existing wallpapers can be a difficult task that requires the right tools to be effective. Stripping wallpaper can be done with stripping tools or chemicals, but care must be taken, or the wall can be damage. Paints, however, have reduced their cons over the years. Applying primer paint prior to painting over dark-colored paints will make paint preparation easier. Also, paint requires considerably lesser preparation time than wallpaper.
  • COVID-19 has further decreased the market demand. This is due to decreased customer spending on non-essential and lucury items. Moreover due to the perception that coronavirus stays on wallpaper and similar materials, the supply of wallpapers have been exceeding the demand.

APAC Wall Covering Industry Segmentation

Wallcoverings protect the wall surface from accidental marks or scratches, besides imparting an air of quality and grandeur to uncovered walls. They further help in neutralizing the interior and customizing it with the help of various colors and patterns. Also, these coverings are cost-effective. The two common areas of applications of wallcoverings include commercial and residential. Residential wall coverings are majorly used in homes and small businesses to add attractiveness to rooms and to express an individual style.

Product
Wallpaper
Wallpanel
Metal Wall Coverings
Ceramic Tile
Other Products
Distribution Channel
Specialty Store
Home Centre
Building Material Dealer
Furniture Store
Mass Merchandizer
e-Commerce
Application
Residential
Commercial
Country
China
Japan
India
Malaysia
South Korea
Rest of Asia Pacific
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Asia-Pacific Wall Covering Market Size Summary

The Asia-Pacific wall covering market is experiencing significant growth, driven by factors such as increasing disposable income and rapid urbanization. This shift has led to a greater demand for modern construction materials, including wall coverings, as urban areas expand and rural cultures diminish. The residential construction sector plays a crucial role in this market, with a notable increase in demand for new housing due to population growth and urban development. High-density buildings, particularly in countries like Australia, have contributed to the rise in residential construction, offering more economical housing solutions. However, the market faces challenges from competition with paint and coatings, which are preferred in high-humidity areas like kitchens and bathrooms due to their mold-resistant properties. Additionally, the COVID-19 pandemic has impacted market demand, as consumer spending on non-essential items decreased and concerns about virus transmission on surfaces like wallpaper arose.

Despite these challenges, the market is poised for growth, supported by trends such as the demand for premium real estate and household customization. The introduction of eco-friendly and innovative wall covering designs, such as 3D wall tiles and panels, is also driving market expansion. The Asia-Pacific region, particularly China, is witnessing increased construction activity and a rise in residential markets, further boosting demand for wall coverings. The market is highly competitive, with major players focusing on expanding their product portfolios and entering strategic collaborations to enhance their market presence. Recent product launches, such as nature-inspired wallpaper collections, highlight the ongoing innovation in the sector. As consumer preferences evolve and economies improve, the market is expected to find new growth opportunities, despite the historical decline in imports of wall covering products.

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Asia-Pacific Wall Covering Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing Demand for Home Furnishing

    2. 1.2 Market Restraints

      1. 1.2.1 High Inventory Costs and Premium Pricing

    3. 1.3 Assessment on the impact of COVID-19

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product

      1. 2.1.1 Wallpaper

      2. 2.1.2 Wallpanel

      3. 2.1.3 Metal Wall Coverings

      4. 2.1.4 Ceramic Tile

      5. 2.1.5 Other Products

    2. 2.2 Distribution Channel

      1. 2.2.1 Specialty Store

      2. 2.2.2 Home Centre

      3. 2.2.3 Building Material Dealer

      4. 2.2.4 Furniture Store

      5. 2.2.5 Mass Merchandizer

      6. 2.2.6 e-Commerce

    3. 2.3 Application

      1. 2.3.1 Residential

      2. 2.3.2 Commercial

    4. 2.4 Country

      1. 2.4.1 China

      2. 2.4.2 Japan

      3. 2.4.3 India

      4. 2.4.4 Malaysia

      5. 2.4.5 South Korea

      6. 2.4.6 Rest of Asia Pacific

Asia-Pacific Wall Covering Market Size FAQs

The Asia-Pacific Wall Covering Market is projected to register a CAGR of 5.55% during the forecast period (2024-2029)

LAMEX Wall, Elegant Haus International, JC Maison, Shinhan Wallcoverings Co. Ltd. and A.S. Création (A.S. Création Tapeten AG) are the major companies operating in the Asia-Pacific Wall Covering Market.

Asia-Pacific Wall Covering Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)