Market Trends of Asia-Pacific Water Enhancer Industry
This section covers the major market trends shaping the APAC Water Enhancer Market according to our research experts:
Australia - An Emerging Country in the Water Enhancer Market
With a strong hold of soft drinks market and non-alcoholic beverage market in australia, there is a strong opportunity for growth of water enhancers in Australia over the forecast period, with these products offering consumers a new and exciting innovation that has a unique point of difference within the soft drinks industry. Water enhancers are expected to be received positively in Australia, given the success of the products in the countries such as United States and Canada. Water enhancers have the potential to reinvigorate sales in the ailing category of concentrates, as well as leverage on growth of bottled water by offering consumers the option to flavour and customise such plain tasting products.
Moroever, water enhancer from one of the Austrlaian companies such as FLAVR, contains absolutely Zero Calories, Sugar or Carbs, along with contains no Additives or chemicals, thereby providing further push to the water enhancer in the country.
Online Distribution Pushing the Sales Forward
The online or e-commerce stores have been increasing their market share all around the globe, in terms of revenue, popularity and wide product offering of both local and international brands of water enehancers among consumers in the Asia-Pacific Market. Moreover, The main reason behind the rise in sale of water enhancers , through e-commerce retailing is the level of convenience it provides for consumers as they can browse and shop for these products 24X7, along with that they find it easy to choose their preferred water enhancer flavors and brands and also get vast varietiesof the others products as per there own needs and preferences and packaging sizes. Other prevelant factor, which is expected to increase the demand for water enhancers among the increasing millenial population in the Asian countries, is that the online vendors such as Amazon, Walmart and UBuy providesextra brand visibilty to the consumers, thereby increasing the knowledge of these products among the large consumer group.
