Asia-Pacific Whey Protein Ingredients Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 638.5 Million |
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Market Size (2029) | USD 805.1 Million |
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Largest Share by End User | Food and Beverages |
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CAGR (2024 - 2029) | 4.74 % |
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Largest Share by Country | China |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Whey Protein Ingredients Market Analysis
The Asia-Pacific Whey Protein Ingredients Market size is estimated at 638.5 million USD in 2024, and is expected to reach 805.1 million USD by 2029, growing at a CAGR of 4.74% during the forecast period (2024-2029).
638.5 Million
Market Size in 2024 (USD)
805.1 Million
Market Size in 2029 (USD)
4.18 %
CAGR (2017-2023)
4.74 %
CAGR (2024-2029)
Largest Market by Form
55.16 %
value share, Isolates, 2023
Due to higher production costs, WPCs are expensive. This factor is further leading WPIs to have a higher value share despite having low volume sales compared to WPCs.
Largest Market by End User
81.64 %
value share, Food and Beverages, 2023
Whey protein's high protein content, calorie-free nature, and ease of digestion are some benefits making it popular in the market. Snacks dominate the F&B segment.
Fastest Growing Market by Form
5.61 %
Projected CAGR, Hydrolyzed, 2024-2029
Hydrolyzed whey protein holds major applications in sports and performance nutrition and has potential growth in the market in the future with the rising fitness industry.
Fastest Growing Market by End User
5.43 %
Projected CAGR, Personal Care and Cosmetics, 2024-2029
Whey protein acts as a skin smoothening and hair conditioning agent in personal care and cosmetic products, making it the fastest growing. It is also used as a bioactive ingredient.
Leading Market Player
25.11 %
market share, Fonterra Co-operative Group Limited, 2021
Fonterra Co-operative Group Limited gained a competitive edge over other players due to its extensive product portfolio. It also engages in strategic moves toward innovation.
With consumption by the snack and beverage together amounting to more than 75% share, food and beverage segment dominated the Asia-Pacific whey protein ingredients market
- The F&B segment dominated the Asia-Pacific whey protein market in 2022, with consumption by the snack and beverage sub-segments together amounting to more than 75% volume share in 2022. As customers now prefer smaller meals or replacing traditional diets with more effective and accessible alternatives, like protein-based snack bars. In Japan's F&B segment, the Home Meal Replacement sub-segment, or Sozai, showed the highest growth, with sales of USD 95 billion in 2018. Another factor driving the sales is the rising number of studies confirming its functionalities like high protein, calorie-free, and easily digestible protein, which makes it a highly desired protein ingredient in the snacks category. Thus, the market witnessed a slower growth rate of 2.79% by value in 2021.
- The F&B segment was followed by supplements, driven by applications in the sports nutrition sub-segment. Although sports nutrition dominated the supplements sector in 2022, the baby food sub-segment is anticipated to register the fastest-growing CAGR value, amounting to 6.14%, during the forecast period, 2023-2029. Countries like China and India have high birth rates, and the number of children born per year was calculated at 24 million birth per year in India and 16 million births per year in China. This is due to increased interest in infant health and increasing awareness of the protein used in these products. For instance, health clubs and gyms in Asia-Pacific countries, like China and Hongkong, generated average revenue per club of more than USD 2 million in 2021, which was the highest among all the countries in the world.
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The increasing consumption of protein-fortified milkshakes and meal-replacement beverages, has supported the leading market position of China in the Asia-Pacific whey protein ingredients market
- India witnessed a rise in health-conscious consumers, with the growing obesity rates increasing the population's acceptance of healthy and protein-fortified drinks. The percentage of overweight women rose from 20.6% to 24% and of overweight men grew from 18.9% to 22.9%. India is projected to record the fastest growth during the forecast period, with a CAGR of 5.77% by value.
- China retained its top position in 2022 due to the rising usage of protein in specialized products, such as infant nutrition, clinical diets, sports, and weight training. High-protein products have garnered considerable interest in China, and as of December 2019, 36% of Chinese citizens were interested in buying high-protein foods. China is projected to record the second-highest CAGR of 4.98%, by value, during the forecast period. The growth will likely be driven by the increasing consumption of protein-fortified milkshakes and meal-replacement beverages. New entrants launching relatable products include Smeal, ffit8, Wonderlab, and Miss Zero.
- Australia saw a significant rise in the consumption of whey proteins during the study period, with its utilization in the country registering a CAGR of 2.51% by volume. In 2022, 72% of the volume of whey proteins consumed in the country was through the sports nutrition segment, while end-user segments like bakery and snacks had 26.6% and 13.8% of volume shares, respectively. The growth can be attributed to the growing number of 24-hour gyms in the country. This trend has, in turn, stimulated the consumption of protein supplements, especially the ones that have whey proteins as a major ingredient. Over 77% of the animal proteins used in the Australian sports nutrition segment were whey proteins in 2022.
Asia-Pacific Whey Protein Ingredients Market Trends
Increasing number of health and fitness centers is driving the market
- The sector is driven by increased health-related concerns and expanding membership at health clubs. The increasing number of fitness clubs/health clubs further fosters the availability of consumers and their involvement rate. For instance, in 2020, China had the most health and fitness clubs in the region, with 27,000 clubs. South Korea and Japan had 6,590 and 4,950 fitness clubs, respectively.
- The increase in the number of health and fitness clubs majorly impacts the market as they are the major marketplace for sports nutrition products in the region. According to the International Health, Racquet, and Sportsclub Association (IHRSA), there is an increase in fitness franchises in the region, driving sales of the sports nutrition segment. IHRSA launched national and state-level grassroots campaigns, ranging from reopening health clubs to urging lawmakers to include the health and fitness industry in any coronavirus relief package, as more than 79,000 fitness professionals and consumers took action on IHRSA campaigns relating to the coronavirus pandemic.
- The importance of leading a healthy lifestyle fuels the sports nutrition marketplace. The accelerated growth of the Indian sports nutrition market in the last few years has been spurred primarily by the huge growth in India’s sports industry, strong demand for various health supplements and energy drinks among athletes and bodybuilders, and increasing youth participation in sports and activities that require a high level of fitness and nutrition. Protein supplements lead the market, having a share of 70% in the overall consumption in this segment. The Indian sports nutrition market currently lies in the unorganized sector with a market size of over INR 1,300 crores and a Y-o-Y growth of about 25%
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Increasing dry whey production to stabilize whey protein prices during forecast period
- Dry whey powder is considered the basic raw material for whey protein production and the graph given is given for dry whey powder. The increasing acceptance of ingredients mainly drives whey production in the region. China's cheese market reached 53,000 MT in 2021, an increase of 10% compared to the previous year, impacting the release of dry whey as a by-product from cheese production. The United States State Council Tariff Commission launched a tariff exclusion process that allows China to apply for tariff exclusion for specific consignments, which includes milk and cream in solid form, whey, and modified whey. The Chinese government is taking steps to standardize and improve the dairy sector by implementing grading and evaluation standards.
- The rise in the production of cheese, chickpeas, and other processed milk industries is majorly impacting whey production in Asia-Pacific. In India, dairy companies, such as Parag, started producing whey, a by-product of their dairy processing sector. The corporation invested roughly INR 110 crore in the first phase, with plans to raise it to INR 70 crore over time. It currently supplies pharmaceutical and baby food companies with demineralized whey protein (DWP 28). More formulations are in the works, including 70% and 80% whey protein concentrates. The monthly production volume is projected to be around 450 tons.
- Milk is the primary commodity for the production of whey protein globally. Asia-Pacific increased the production of milk. In 2019, the production of whole fresh milk in Asia rose to 368 million tons, an increase of 3.8% over the previous year. The generally positive trend in output was largely a result of the moderate increase in the number of producing animals and a tangible expansion in yield figures.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Changing lifestyles with increasing number of working women is boosting the market
- Market competitiveness is boosting the growth
- Sauces segment to maintain lion's share in the APAC market
- Soaring demand for plant-based dairy products within APAC countries
- APAC's growing appetite for plant-based meats to boost demand
- Healthy snacking is likely to impel the market
- Increasing demand for natural/organic beauty and personal care products
- Rising consumption of bakery goods as a meal is driving the industry
- Increased consumer preference for convenient breakfast cereal products
- Premium confectionery is a current market trend
- Increase in elderly population to drive demand
- Increasing developments spiking the segmental sales
- Increase in demand for ruminant feed
- Whey and milk protein to increase its share in animal protein consumption
Asia-Pacific Whey Protein Ingredients Industry Overview
The Asia-Pacific Whey Protein Ingredients Market is moderately consolidated, with the top five companies occupying 52.50%. The major players in this market are Arla Foods amba, Fonterra Co-operative Group Limited, Glanbia PLC, Kerry Group PLC and Koninklijke FrieslandCampina N.V. (sorted alphabetically).
Asia-Pacific Whey Protein Ingredients Market Leaders
Arla Foods amba
Fonterra Co-operative Group Limited
Glanbia PLC
Kerry Group PLC
Koninklijke FrieslandCampina N.V.
Other important companies include Freedom Foods Group Limited, Groupe LACTALIS, Hilmar Cheese Company Inc., Lacto Japan Co. Ltd, Morinaga Milk Industry Co. Ltd, Olam International Limited.
*Disclaimer: Major Players sorted in alphabetical order.
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Asia-Pacific Whey Protein Ingredients Market News
- August 2021: Arla Foods launched its new whey protein ingredient solution, Nutrilac CH-7694, which claims to reduce the cream cheese manufacturing process to just 30 minutes while simultaneously increasing yield.
- August 2021: Lactalis India launched a protein-packed yogurt drink called Lactel Turbo Yoghurt Drink. The drink is available in mango and strawberry flavors.
- July 2021: MILEI GmbH, a wholly-owned subsidiary of Morinaga, established in 1972 as a Japan-Germany joint venture, completed and opened its new building for the commercial production of all its offerings.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the protein industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption of animal and plant protein, end-user market volume, and production data of raw materials for protein ingredients, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on protein sources, protein types, forms, end-user segments, etc., are available in the form of comprehensive reports as well as Excel-based data worksheets.
Asia-Pacific Whey Protein Ingredients Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. INTRODUCTION
- 2.1 Study Assumptions & Market Definition
- 2.2 Scope of the Study
- 2.3 Research Methodology
3. KEY INDUSTRY TRENDS
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3.1 End User Market Volume
- 3.1.1 Baby Food and Infant Formula
- 3.1.2 Bakery
- 3.1.3 Beverages
- 3.1.4 Breakfast Cereals
- 3.1.5 Condiments/Sauces
- 3.1.6 Confectionery
- 3.1.7 Dairy and Dairy Alternative Products
- 3.1.8 Elderly Nutrition and Medical Nutrition
- 3.1.9 Meat/Poultry/Seafood and Meat Alternative Products
- 3.1.10 RTE/RTC Food Products
- 3.1.11 Snacks
- 3.1.12 Sport/Performance Nutrition
- 3.1.13 Animal Feed
- 3.1.14 Personal Care and Cosmetics
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3.2 Protein Consumption Trends
- 3.2.1 Animal
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3.3 Production Trends
- 3.3.1 Animal
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3.4 Regulatory Framework
- 3.4.1 Australia
- 3.4.2 China
- 3.4.3 India
- 3.4.4 Japan
- 3.5 Value Chain & Distribution Channel Analysis
4. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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4.1 Form
- 4.1.1 Concentrates
- 4.1.2 Hydrolyzed
- 4.1.3 Isolates
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4.2 End User
- 4.2.1 Animal Feed
- 4.2.2 Food and Beverages
- 4.2.2.1 By Sub End User
- 4.2.2.1.1 Bakery
- 4.2.2.1.2 Beverages
- 4.2.2.1.3 Breakfast Cereals
- 4.2.2.1.4 Condiments/Sauces
- 4.2.2.1.5 Dairy and Dairy Alternative Products
- 4.2.2.1.6 RTE/RTC Food Products
- 4.2.2.1.7 Snacks
- 4.2.3 Personal Care and Cosmetics
- 4.2.4 Supplements
- 4.2.4.1 By Sub End User
- 4.2.4.1.1 Baby Food and Infant Formula
- 4.2.4.1.2 Elderly Nutrition and Medical Nutrition
- 4.2.4.1.3 Sport/Performance Nutrition
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4.3 Country
- 4.3.1 Australia
- 4.3.2 China
- 4.3.3 India
- 4.3.4 Indonesia
- 4.3.5 Japan
- 4.3.6 Malaysia
- 4.3.7 New Zealand
- 4.3.8 South Korea
- 4.3.9 Thailand
- 4.3.10 Vietnam
- 4.3.11 Rest of Asia-Pacific
5. COMPETITIVE LANDSCAPE
- 5.1 Key Strategic Moves
- 5.2 Market Share Analysis
- 5.3 Company Landscape
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5.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 5.4.1 Arla Foods amba
- 5.4.2 Fonterra Co-operative Group Limited
- 5.4.3 Freedom Foods Group Limited
- 5.4.4 Glanbia PLC
- 5.4.5 Groupe LACTALIS
- 5.4.6 Hilmar Cheese Company Inc.
- 5.4.7 Kerry Group PLC
- 5.4.8 Koninklijke FrieslandCampina N.V.
- 5.4.9 Lacto Japan Co. Ltd
- 5.4.10 Morinaga Milk Industry Co. Ltd
- 5.4.11 Olam International Limited
6. KEY STRATEGIC QUESTIONS FOR PROTEIN INGREDIENTS INDUSTRY CEOS
7. APPENDIX
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7.1 Global Overview
- 7.1.1 Overview
- 7.1.2 Porter’s Five Forces Framework
- 7.1.3 Global Value Chain Analysis
- 7.1.4 Market Dynamics (DROs)
- 7.2 Sources & References
- 7.3 List of Tables & Figures
- 7.4 Primary Insights
- 7.5 Data Pack
- 7.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF BABY FOOD AND INFANT FORMULA MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 2:
- VOLUME OF BAKERY MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 3:
- VOLUME OF BEVERAGES MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 4:
- VOLUME OF BREAKFAST CEREALS MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 5:
- VOLUME OF CONDIMENTS/SAUCES MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 6:
- VOLUME OF CONFECTIONERY MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 7:
- VOLUME OF DAIRY AND DAIRY ALTERNATIVE PRODUCTS MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 8:
- VOLUME OF ELDERLY NUTRITION AND MEDICAL NUTRITION MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 9:
- VOLUME OF MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 10:
- VOLUME OF RTE/RTC FOOD PRODUCTS MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 11:
- VOLUME OF SNACKS MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 12:
- VOLUME OF SPORT/PERFORMANCE NUTRITION MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 13:
- VOLUME OF ANIMAL FEED MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 14:
- VOLUME OF PERSONAL CARE AND COSMETICS MARKET, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 15:
- AVERAGE PER CAPITA CONSUMPTION OF ANIMAL PROTEIN, GRAM PER DAY, ASIA-PACIFIC, 2017 - 2029
- Figure 16:
- WHEY PRODUCTION, METRIC TON, ASIA-PACIFIC, 2017 - 2022
- Figure 17:
- VOLUME OF WHEY PROTEIN MARKET, TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 18:
- VALUE OF WHEY PROTEIN MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 19:
- VOLUME OF WHEY PROTEIN MARKET BY FORM, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 20:
- VALUE OF WHEY PROTEIN MARKET BY FORM, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 21:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 22:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY FORM, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 23:
- VOLUME OF WHEY PROTEIN MARKET, CONCENTRATES, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 24:
- VALUE OF WHEY PROTEIN MARKET, CONCENTRATES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 25:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % CONCENTRATES , ASIA-PACIFIC, 2022 VS 2029
- Figure 26:
- VOLUME OF WHEY PROTEIN MARKET, HYDROLYZED, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 27:
- VALUE OF WHEY PROTEIN MARKET, HYDROLYZED, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 28:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % HYDROLYZED , ASIA-PACIFIC, 2022 VS 2029
- Figure 29:
- VOLUME OF WHEY PROTEIN MARKET, ISOLATES, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 30:
- VALUE OF WHEY PROTEIN MARKET, ISOLATES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 31:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % ISOLATES , ASIA-PACIFIC, 2022 VS 2029
- Figure 32:
- VOLUME OF WHEY PROTEIN MARKET BY END USER, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 33:
- VALUE OF WHEY PROTEIN MARKET BY END USER, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 34:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY END USER, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 36:
- VOLUME OF WHEY PROTEIN MARKET, ANIMAL FEED, ASIA-PACIFIC, 2017 - 2029
- Figure 37:
- VALUE OF WHEY PROTEIN MARKET, ANIMAL FEED, ASIA-PACIFIC, 2017 - 2029
- Figure 38:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % ANIMAL FEED , ASIA-PACIFIC, 2022 VS 2029
- Figure 39:
- VOLUME OF WHEY PROTEIN MARKET, FOOD AND BEVERAGES END USER, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 40:
- VALUE OF WHEY PROTEIN MARKET, FOOD AND BEVERAGES END USER, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 41:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 42:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 43:
- VOLUME OF WHEY PROTEIN MARKET, BAKERY, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 44:
- VALUE OF WHEY PROTEIN MARKET, BAKERY, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 45:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % BAKERY , ASIA-PACIFIC, 2022 VS 2029
- Figure 46:
- VOLUME OF WHEY PROTEIN MARKET, BEVERAGES, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 47:
- VALUE OF WHEY PROTEIN MARKET, BEVERAGES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 48:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % BEVERAGES , ASIA-PACIFIC, 2022 VS 2029
- Figure 49:
- VOLUME OF WHEY PROTEIN MARKET, BREAKFAST CEREALS, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 50:
- VALUE OF WHEY PROTEIN MARKET, BREAKFAST CEREALS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 51:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % BREAKFAST CEREALS , ASIA-PACIFIC, 2022 VS 2029
- Figure 52:
- VOLUME OF WHEY PROTEIN MARKET, CONDIMENTS/SAUCES, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 53:
- VALUE OF WHEY PROTEIN MARKET, CONDIMENTS/SAUCES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 54:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % CONDIMENTS/SAUCES , ASIA-PACIFIC, 2022 VS 2029
- Figure 55:
- VOLUME OF WHEY PROTEIN MARKET, DAIRY AND DAIRY ALTERNATIVE PRODUCTS, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 56:
- VALUE OF WHEY PROTEIN MARKET, DAIRY AND DAIRY ALTERNATIVE PRODUCTS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 57:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % DAIRY AND DAIRY ALTERNATIVE PRODUCTS , ASIA-PACIFIC, 2022 VS 2029
- Figure 58:
- VOLUME OF WHEY PROTEIN MARKET, RTE/RTC FOOD PRODUCTS, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 59:
- VALUE OF WHEY PROTEIN MARKET, RTE/RTC FOOD PRODUCTS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 60:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % RTE/RTC FOOD PRODUCTS , ASIA-PACIFIC, 2022 VS 2029
- Figure 61:
- VOLUME OF WHEY PROTEIN MARKET, SNACKS, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 62:
- VALUE OF WHEY PROTEIN MARKET, SNACKS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 63:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % SNACKS , ASIA-PACIFIC, 2022 VS 2029
- Figure 64:
- VOLUME OF WHEY PROTEIN MARKET, PERSONAL CARE AND COSMETICS, ASIA-PACIFIC, 2017 - 2029
- Figure 65:
- VALUE OF WHEY PROTEIN MARKET, PERSONAL CARE AND COSMETICS, ASIA-PACIFIC, 2017 - 2029
- Figure 66:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % PERSONAL CARE AND COSMETICS , ASIA-PACIFIC, 2022 VS 2029
- Figure 67:
- VOLUME OF WHEY PROTEIN MARKET, SUPPLEMENTS END USER, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 68:
- VALUE OF WHEY PROTEIN MARKET, SUPPLEMENTS END USER, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 69:
- VALUE SHARE OF WHEY PROTEIN MARKET BY SUPPLEMENTS END USER, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 70:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY SUPPLEMENTS END USER, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 71:
- VOLUME OF WHEY PROTEIN MARKET, BABY FOOD AND INFANT FORMULA, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 72:
- VALUE OF WHEY PROTEIN MARKET, BABY FOOD AND INFANT FORMULA, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 73:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % BABY FOOD AND INFANT FORMULA , ASIA-PACIFIC, 2022 VS 2029
- Figure 74:
- VOLUME OF WHEY PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 75:
- VALUE OF WHEY PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 76:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % ELDERLY NUTRITION AND MEDICAL NUTRITION , ASIA-PACIFIC, 2022 VS 2029
- Figure 77:
- VOLUME OF WHEY PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 78:
- VALUE OF WHEY PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 79:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % SPORT/PERFORMANCE NUTRITION , ASIA-PACIFIC, 2022 VS 2029
- Figure 80:
- VOLUME OF WHEY PROTEIN MARKET BY COUNTRY, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 81:
- VALUE OF WHEY PROTEIN MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 82:
- VALUE SHARE OF WHEY PROTEIN MARKET BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 83:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 84:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, AUSTRALIA, 2017 - 2029
- Figure 85:
- VALUE OF WHEY PROTEIN MARKET, USD, AUSTRALIA, 2017 - 2029
- Figure 86:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , AUSTRALIA, 2022 VS 2029
- Figure 87:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 88:
- VALUE OF WHEY PROTEIN MARKET, USD, CHINA, 2017 - 2029
- Figure 89:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , CHINA, 2022 VS 2029
- Figure 90:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, INDIA, 2017 - 2029
- Figure 91:
- VALUE OF WHEY PROTEIN MARKET, USD, INDIA, 2017 - 2029
- Figure 92:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , INDIA, 2022 VS 2029
- Figure 93:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, INDONESIA, 2017 - 2029
- Figure 94:
- VALUE OF WHEY PROTEIN MARKET, USD, INDONESIA, 2017 - 2029
- Figure 95:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , INDONESIA, 2022 VS 2029
- Figure 96:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, JAPAN, 2017 - 2029
- Figure 97:
- VALUE OF WHEY PROTEIN MARKET, USD, JAPAN, 2017 - 2029
- Figure 98:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , JAPAN, 2022 VS 2029
- Figure 99:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, MALAYSIA, 2017 - 2029
- Figure 100:
- VALUE OF WHEY PROTEIN MARKET, USD, MALAYSIA, 2017 - 2029
- Figure 101:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , MALAYSIA, 2022 VS 2029
- Figure 102:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, NEW ZEALAND, 2017 - 2029
- Figure 103:
- VALUE OF WHEY PROTEIN MARKET, USD, NEW ZEALAND, 2017 - 2029
- Figure 104:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , NEW ZEALAND, 2022 VS 2029
- Figure 105:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, SOUTH KOREA, 2017 - 2029
- Figure 106:
- VALUE OF WHEY PROTEIN MARKET, USD, SOUTH KOREA, 2017 - 2029
- Figure 107:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , SOUTH KOREA, 2022 VS 2029
- Figure 108:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, THAILAND, 2017 - 2029
- Figure 109:
- VALUE OF WHEY PROTEIN MARKET, USD, THAILAND, 2017 - 2029
- Figure 110:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , THAILAND, 2022 VS 2029
- Figure 111:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, VIETNAM, 2017 - 2029
- Figure 112:
- VALUE OF WHEY PROTEIN MARKET, USD, VIETNAM, 2017 - 2029
- Figure 113:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , VIETNAM, 2022 VS 2029
- Figure 114:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 115:
- VALUE OF WHEY PROTEIN MARKET, USD, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 116:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , REST OF ASIA-PACIFIC, 2022 VS 2029
- Figure 117:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC WHEY PROTEIN INGREDIENTS MARKET, 2017 - 2022
- Figure 118:
- MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2017 - 2022
- Figure 119:
- VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC WHEY PROTEIN INGREDIENTS MARKET, 2021
Asia-Pacific Whey Protein Ingredients Industry Segmentation
Concentrates, Hydrolyzed, Isolates are covered as segments by Form. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User. Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, South Korea, Thailand, Vietnam are covered as segments by Country.
- The F&B segment dominated the Asia-Pacific whey protein market in 2022, with consumption by the snack and beverage sub-segments together amounting to more than 75% volume share in 2022. As customers now prefer smaller meals or replacing traditional diets with more effective and accessible alternatives, like protein-based snack bars. In Japan's F&B segment, the Home Meal Replacement sub-segment, or Sozai, showed the highest growth, with sales of USD 95 billion in 2018. Another factor driving the sales is the rising number of studies confirming its functionalities like high protein, calorie-free, and easily digestible protein, which makes it a highly desired protein ingredient in the snacks category. Thus, the market witnessed a slower growth rate of 2.79% by value in 2021.
- The F&B segment was followed by supplements, driven by applications in the sports nutrition sub-segment. Although sports nutrition dominated the supplements sector in 2022, the baby food sub-segment is anticipated to register the fastest-growing CAGR value, amounting to 6.14%, during the forecast period, 2023-2029. Countries like China and India have high birth rates, and the number of children born per year was calculated at 24 million birth per year in India and 16 million births per year in China. This is due to increased interest in infant health and increasing awareness of the protein used in these products. For instance, health clubs and gyms in Asia-Pacific countries, like China and Hongkong, generated average revenue per club of more than USD 2 million in 2021, which was the highest among all the countries in the world.
| Form | Concentrates | ||
| Hydrolyzed | |||
| Isolates | |||
| End User | Animal Feed | ||
| Food and Beverages | By Sub End User | Bakery | |
| Beverages | |||
| Breakfast Cereals | |||
| Condiments/Sauces | |||
| Dairy and Dairy Alternative Products | |||
| RTE/RTC Food Products | |||
| Snacks | |||
| Personal Care and Cosmetics | |||
| Supplements | By Sub End User | Baby Food and Infant Formula | |
| Elderly Nutrition and Medical Nutrition | |||
| Sport/Performance Nutrition | |||
| Country | Australia | ||
| China | |||
| India | |||
| Indonesia | |||
| Japan | |||
| Malaysia | |||
| New Zealand | |||
| South Korea | |||
| Thailand | |||
| Vietnam | |||
| Rest of Asia-Pacific |
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Market Definition
- End User - The Protein Ingredients Market operates on a B2B basis. Food, Beverages, Supplements, Animal Feed, and Personal Care & Cosmetic manufacturers are considered to be end-consumers in the market studied. The scope excludes manufacturers buying liquid/dry whey to be used for application as a binding agent or thickener or other non-protein applications.
- Penetration Rate - Penetration Rate is defined as the percentage of Protein-Fortified End User Market Volume in the Overall End User Market Volume.
- Average Protein Content - Average protein content is the average protein content present per 100 g of product manufactured by all end-user companies considered under the scope of this report.
- End User Market Volume - End-user market volume is the consolidated volume of all types and forms of end-user products in the country or region.
| Keyword | Definition |
|---|---|
| Alpha-lactalbumin (α-Lactalbumin) | It is a protein that regulates the production of lactose in the milk of almost all mammalian species. |
| Amino acid | It is an organic compound that contains both amino and carboxylic acid functional groups, which are required for the synthesis of body protein and other important nitrogen-containing compounds, such as creatine, peptide hormones, and some neurotransmitters. |
| Blanching | It is the process of briefly heating vegetables with steam or boiling water. |
| BRC | British Retail Consortium |
| Bread improver | It is a flour-based blend of several components with specific functional properties designed to modify dough characteristics and give quality attributes to bread. |
| BSF | Black Soldier Fly |
| Caseinate | It is a substance produced by adding an alkali to acid casein, a derivative of casein. |
| Celiac disease | Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley, and rye. |
| Colostrum | It is a milky fluid that’s released by mammals that have recently given birth before breast milk production begins. |
| Concentrate | It is the least processed form of protein and has a protein content ranging from 40-90% by weight. |
| Dry protein basis | It refers to the percentage of "pure protein" present in a supplement after the water in it is completely removed through heat. |
| Dry whey | It is the product resulting from drying fresh whey which has been pasteurized and to which nothing has been added as a preservative. |
| Egg protein | It is a mixture of individual proteins, including ovalbumin, ovomucoid, ovoglobulin, conalbumin, vitellin, and vitellenin. |
| Emulsifier | It is a food additive that facilitates the blending of foods that are immiscible with one another, such as oil and water. |
| Enrichment | It is the process of addition of micronutrients that are lost during the processing of the product. |
| ERS | Economic Research Service of the USDA |
| Extrusion | It is the process of forcing soft mixed ingredients through an opening in a perforated plate or die designed to produce the required shape. The extruded food is then cut to a specific size by blades. |
| Fava | Also known as Faba, it is another word for yellow split beans. |
| FDA | Food and Drug Administration |
| Flaking | It is a process in which typically a cereal grain (like corn, wheat, or rice) is broken down into grits, cooked with flavors and syrups, and then pressed into flakes between cooled rollers. |
| Foaming agent | It is a food ingredient that makes it possible to form or maintain a uniform dispersion of a gaseous phase in a liquid or solid food. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Fortification | It is the deliberate addition of micronutrients that are not found in them naturally or which are lost during processing, to improve a food product's nutritional value. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gelling agent | It is an ingredient that functions as a stabilizer and thickener to provide thickening without stiffness through the formation of gel. |
| GHG | Greenhouse Gas |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley. |
| Hemp | It is a botanical class of Cannabis sativa cultivars grown specifically for industrial or medicinal use. |
| Hydrolysate | It is a form of protein manufactured by exposing the protein to enzymes that can partially break the bonds between the protein's amino acids and break down large, complicated proteins into smaller pieces. Its processing makes it easier and quicker to digest. |
| Hypoallergenic | It refers to a substance that causes fewer allergic reactions. |
| Isolate | It is the purest and most processed form of protein which has undergone separation to obtain a pure protein fraction. It typically contains ≥ 90% of protein by weight. |
| Keratin | It is a protein that helps form hair, nails, and the outer layer of skin. |
| Lactalbumin | It is the albumin contained in milk and obtained from whey. |
| Lactoferrin | It is an iron‑binding glycoprotein that is present in the milk of most mammals. |
| Lupin | It is the yellow legume seeds of the genus Lupinus. |
| Millenial | Also known as Generation Y or Gen Y, it refers to the people born from 1981 to 1996. |
| Monogastric | It refers to an animal with a single-compartmented stomach. Examples of monogastric include humans, poultry, pigs, horses, rabbits, dogs, and cats. Most monogastric are generally unable to digest much cellulose food materials such as grasses. |
| MPC | Milk protein concentrate |
| MPI | Milk protein isolate |
| MSPI | Methylated soy protein isolate |
| Mycoprotein | Mycoprotein is a form of single-cell protein, also known as fungal protein, derived from fungi for human consumption. |
| Nutricosmetics | It is a category of products and ingredients that act as nutritional supplements to care for skin, nails, and hair natural beauty. |
| Osteoporosis | It is a medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D. |
| PDCAAS | Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating the quality of a protein based on both the amino acid requirements of humans and their ability to digest it. |
| Per-capita consumption of animal protein | It is the average amount of animal protein (such as milk, whey, gelatin, collagen, and egg proteins) that is readily available for consumption by each person in an actual population. |
| Per-capita consumption of plant protein | It is the average amount of plant protein (such as soy, wheat, pea, oat, and hemp proteins) that is readily available for consumption by each person in an actual population. |
| Quorn | It is a microbial protein manufactured using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten. |
| RTD | Ready-to-Drink |
| RTS | Ready-to-Serve |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Softgel | It is a gelatin-based capsule with a liquid fill. |
| SPC | Soy protein concentrate |
| SPI | Soy protein isolate |
| Spirulina | It is a biomass of cyanobacteria that can be consumed by humans and animals. |
| Stabilizer | It is an ingredient added to food products to help maintain or enhance their original texture, and physical and chemical characteristics. |
| Supplementation | It is the consumption or provision of concentrated sources of nutrients or other substances that are intended to supplement nutrients in the diet and is intended to correct nutritional deficiencies. |
| Texturant | It is a specific type of food ingredient that is used to control and alter the mouthfeel and texture of food and beverage products. |
| Thickener | It is an ingredient that is used to increase the viscosity of a liquid or dough and make it thicker, without substantially changing its other properties. |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| TSP | Textured soy protein |
| TVP | Textured vegetable protein |
| WPC | Whey protein concentrate |
| WPI | Whey protein isolate |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific product segment and country are selected from a group of relevant variables & factors based on desk research & literature review; along with primary expert inputs. These variables are further confirmed through regression modeling (wherever required).
- Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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