Asia-Pacific Pet Treats Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 6.06 Billion |
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Market Size (2029) | USD 10.19 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 10.95 % |
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Largest Share by Country | China |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Pet Treats Market Analysis
The Asia-Pacific Pet Treats Market size is estimated at USD 6.06 billion in 2024, and is expected to reach USD 10.19 billion by 2029, growing at a CAGR of 10.95% during the forecast period (2024-2029).
6.06 Billion
Market Size in 2024 (USD)
10.19 Billion
Market Size in 2029 (USD)
9.85 %
CAGR (2017-2023)
10.95 %
CAGR (2024-2029)
Largest Market by Sub Product
23.87 %
value share, Dental Treats, 2022
The rising incidence of dental issues in pets boosts the demand for dental treats in the region, as these treats promote oral hygiene and healthy teeth in pets.
Largest Market by Country
48.31 %
value share, China, 2022
A high pet population and high consumer spending on functional and naturally made treats such as dental, freeze-dried, jerky treats, and others increase its market share.
Fastest-growing Market by Sub Product
12.49 %
Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029
The growing demand for minimal processed treats that are free from preservatives along with the willingness of pet owners to spend on these treats are fueling the market growth.
Fastest-growing Market by Country
20.12 %
Projected CAGR, Philippines, 2023-2029
Increasing pet adoptions and the growing preference of pet owners toward high-quality and premium pet treats for pet well-being in the country drive market growth.
Leading Market Player
8.37 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader, as it primarily focuses on extensive product launches under the pedigree, temptations, and royal canin brands in the region.
Dogs were the major pets, but cats are the fastest growing due to their growing adoption in the region
- The Asia-Pacific pet treats market is witnessing significant growth, primarily driven by the increasing pet population, which rose from 442.2 million in 2017 to 511.1 million in 2022. The growing trend of pet humanization resulted in increased demand for high-quality pet treats, which contributed to the market's growth.
- Among pets, dogs dominate the Asia-Pacific pet treats market, accounting for 51.4% of the market value in 2022. They were valued at USD 2.74 billion in the same year. The higher share of dogs can be attributed to the larger population of dogs compared to other pets in the region, accounting for 34.49% of the pet population in the same year. The higher preference of dogs for treats compared to other pets contributed to their higher share.
- The cats segment is the second-largest market segment, accounting for 31.8% in 2022, due to their significant population in the region. The cat population accounted for 26.1% of the pet population in the same year. The growing population of cats in the region and their adaptability to small living spaces compared to dogs are expected to drive the cat treats market as the fastest-growing segment, with a CAGR of 11.2% during the forecast period.
- The treats market for other pets reached a value of USD 895.4 million in 2022. There is a growing interest in other animals as pets due to their relatively lower maintenance compared to dogs and cats, which is anticipated to drive their market.
- The increasing pet population in the region is the major factor anticipated to drive the market during the forecast period.
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An increase in the willingness of pet parents to spend on high-quality premium pet treats has driven the pet treats market in the region
- Pet treats are the fastest-growing market in the Asia-Pacific pet food market. In 2022, the pet treats market accounted for 18.2% of the pet food market in Asia-Pacific, which was valued at USD 5.33 billion. The market grew by 70.2% in 2022 compared to 2017 due to increasing pet adoption rates and awareness about high-quality healthy treats.
- In 2022, China was the largest country in the treats market, accounting for USD 2.58 billion in 2022. The higher share of the country was because of the higher pet population, along with the higher expenditure of pet owners on pet treats. For instance, the pet population in the country accounted for 54% of the region’s pet population in 2022. Additionally, Chinese pet owners spend an average of around USD 509 per pet on pet expenditure.
- Japan and Australia are the second and third-largest pet treats markets in the region, valued at USD 536.4 million and USD 436.4 million, respectively. Pet parents purchasing premium products and increasing demand for custom-made products have created a high market demand in these countries.
- The Philippines is projected to be the fastest-growing country in the region, with a CAGR of 20.1% during 2023-2029, owing to the growing pet population and the continued rise in pet expenditures by around 20.9% between 2017 and 2022 in the country.
- Thailand, India, and Taiwan are the other countries in the region, valued at USD 565 million in 2022. The demand for pet treats is estimated to increase in these countries, with increasing pet expenditures.
- Factors such as the rising pet population, growing demand for premium foods, and growing awareness about health concerns are anticipated to help in the growth of the treats market during 2023-2029.
Asia-Pacific Pet Treats Market Trends
The evolving ecosystem of pet cafes and pet stores that assist in taking care of the animals and offer a wide variety of cat food products and services is driving the population of cats
- In Asia-Pacific, cats have a lower share compared to dogs, accounting for 26.1% of the pet population in 2022. Countries such as China, India, and Australia witnessed an increase in pet ownership due to health benefits such as feeling relaxed and less stressed and companionship. Therefore, the cat population grew by 0.28% between 2017 and 2022. The shares of cat parents are higher than dog parents in Indonesia and Malaysia, accounting for 47% and 34%, respectively, in 2021. The religious cultures of these countries and the preference for cats as pets over dogs drove the cat population. This trend may help the companies invest more in cat food in these countries.
- In China, there has been an increase in the number of pets, including cats, in urban areas, and the pet population, including cats, grew by 10.2% between 2018 and 2020, reaching 100.8 million in 2020. The cat population grew from 74.4 million in 2020 to 82.5 million in 2022 due to a rise in the need for companionship during the pandemic. This trend may have long-term effects as the life span of cats is more than 20 years.
- A new pet adoption and purchase ecosystem is evolving in the region in the form of pet cafes and pet stores that assist in purchasing and taking care of animals through a wide variety of pet food products and services. For instance, in Vietnam, the Meow House by R House is a cat cafe that serves vegetarian and vegan food and serves as a home for cats. Factors such as the rising adoption of cats due to health benefits, the region's culture, and changes in the pet ecosystem are helping boost cat adoption in the region.
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Increased demand for premium pet treats such as grain-free and natural products is boosting pet expenditure
- In Asia-Pacific, there has been a rise in pet expenditure because of the availability of different types of pet food and pet parents' preference for good quality pet food as they are willing to pay premium prices. Traditionally, pet parents had a higher number of pet dogs, but there has been an increase in the cat population in recent years. However, pet dogs had a higher share of expenditure in 2022, i.e., 45.4%. This high share was due to higher consumption of high-quality pet food and a high demand for customized treats for dogs. Dogs are most popular in Australia, and about 40% of households had a pet dog in 2022, which increased the demand for pet treats.
- China, India, and South Korea are the major pet markets in the region, further registering growth in pet expenditure. These countries witnessed a high number of pet adoptions and high consumption of good quality, premium pet food, especially after the pandemic, as pet parents became more aware of the nutritional requirements of their pets. For instance, in Hong Kong's cat food market, the premium pet food segment accounted for 75% of the pet food sales in 2022. Online pet food sales are high, especially in China, due to the vast number of products on the websites and the ease of placing orders. For instance, in 2022, China's pet food sales from online channels were 58.9% compared to the offline pet stores' contribution of 27.5%.
- The rising demand for pet food and growing awareness about good quality pet food are expected to increase pet expenditure in the region during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The higher life span and the evolution of a pet ecosystem are helping increase the dog population in the region
- Fish is one of the most adopted other pets in the region
Asia-Pacific Pet Treats Industry Overview
The Asia-Pacific Pet Treats Market is fragmented, with the top five companies occupying 15.71%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), EBOS Group Limited, General Mills Inc., Mars Incorporated and Nestle (Purina) (sorted alphabetically).
Asia-Pacific Pet Treats Market Leaders
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
EBOS Group Limited
General Mills Inc.
Mars Incorporated
Nestle (Purina)
Other important companies include ADM, Affinity Petcare SA, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), IB Group (Drools Pet Food Pvt. Ltd.), Vafo Praha, s.r.o., Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Asia-Pacific Pet Treats Market News
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
- May 2023: Vafo Praha, s.r.o. launched its new line of functional snacks for dogs called Brit Dental Stick. The products are available in four different varieties with seven sticks in a package.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Asia-Pacific Pet Treats Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Sub Product
- 5.1.1 Crunchy Treats
- 5.1.2 Dental Treats
- 5.1.3 Freeze-dried and Jerky Treats
- 5.1.4 Soft & Chewy Treats
- 5.1.5 Other Treats
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
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5.4 Country
- 5.4.1 Australia
- 5.4.2 China
- 5.4.3 India
- 5.4.4 Indonesia
- 5.4.5 Japan
- 5.4.6 Malaysia
- 5.4.7 Philippines
- 5.4.8 Taiwan
- 5.4.9 Thailand
- 5.4.10 Vietnam
- 5.4.11 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Affinity Petcare SA
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 EBOS Group Limited
- 6.4.6 General Mills Inc.
- 6.4.7 IB Group (Drools Pet Food Pvt. Ltd.)
- 6.4.8 Mars Incorporated
- 6.4.9 Nestle (Purina)
- 6.4.10 Vafo Praha, s.r.o.
- 6.4.11 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, ASIA-PACIFIC, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, ASIA-PACIFIC, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, ASIA-PACIFIC, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, ASIA-PACIFIC, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, ASIA-PACIFIC, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, ASIA-PACIFIC, 2017 - 2022
- Figure 7:
- VOLUME OF PET TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 8:
- VALUE OF PET TREATS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 9:
- VOLUME OF PET TREATS BY SUB PRODUCT CATEGORIES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 10:
- VALUE OF PET TREATS BY SUB PRODUCT CATEGORIES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF CRUNCHY TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 14:
- VALUE OF CRUNCHY TREATS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 15:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 16:
- VOLUME OF DENTAL TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 17:
- VALUE OF DENTAL TREATS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 19:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 20:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 21:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 22:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 23:
- VALUE OF SOFT & CHEWY TREATS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 24:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 25:
- VOLUME OF OTHER TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 26:
- VALUE OF OTHER TREATS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 27:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 28:
- VOLUME OF PET TREATS BY PET TYPE, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 29:
- VALUE OF PET TREATS BY PET TYPE, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 30:
- VOLUME SHARE OF PET TREATS BY PET TYPE, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 31:
- VALUE SHARE OF PET TREATS BY PET TYPE, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 32:
- VOLUME OF PET CAT TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 33:
- VALUE OF PET CAT TREATS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 34:
- VALUE SHARE OF PET CAT TREATS BY PET TREATS CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 35:
- VOLUME OF PET DOG TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 36:
- VALUE OF PET DOG TREATS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET DOG TREATS BY PET TREATS CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 38:
- VOLUME OF OTHER PETS TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 39:
- VALUE OF OTHER PETS TREATS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 40:
- VALUE SHARE OF OTHER PETS TREATS BY PET TREATS CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 41:
- VOLUME OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 42:
- VALUE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 43:
- VOLUME SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 44:
- VALUE SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 45:
- VOLUME OF PET TREATS SOLD VIA CONVENIENCE STORES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 46:
- VALUE OF PET TREATS SOLD VIA CONVENIENCE STORES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 47:
- VALUE SHARE OF PET TREATS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 48:
- VOLUME OF PET TREATS SOLD VIA ONLINE CHANNEL, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 49:
- VALUE OF PET TREATS SOLD VIA ONLINE CHANNEL, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET TREATS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 51:
- VOLUME OF PET TREATS SOLD VIA SPECIALTY STORES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 52:
- VALUE OF PET TREATS SOLD VIA SPECIALTY STORES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET TREATS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 54:
- VOLUME OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 55:
- VALUE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 57:
- VOLUME OF PET TREATS SOLD VIA OTHER CHANNELS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 58:
- VALUE OF PET TREATS SOLD VIA OTHER CHANNELS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET TREATS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
- Figure 60:
- VOLUME OF PET TREATS BY COUNTRY, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 61:
- VALUE OF PET TREATS BY COUNTRY, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 62:
- VOLUME SHARE OF PET TREATS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 63:
- VALUE SHARE OF PET TREATS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 64:
- VOLUME OF PET TREATS, METRIC TON, AUSTRALIA, 2017 - 2029
- Figure 65:
- VALUE OF PET TREATS, USD, AUSTRALIA, 2017 - 2029
- Figure 66:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, AUSTRALIA, 2022 AND 2029
- Figure 67:
- VOLUME OF PET TREATS, METRIC TON, CHINA, 2017 - 2029
- Figure 68:
- VALUE OF PET TREATS, USD, CHINA, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, CHINA, 2022 AND 2029
- Figure 70:
- VOLUME OF PET TREATS, METRIC TON, INDIA, 2017 - 2029
- Figure 71:
- VALUE OF PET TREATS, USD, INDIA, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, INDIA, 2022 AND 2029
- Figure 73:
- VOLUME OF PET TREATS, METRIC TON, INDONESIA, 2017 - 2029
- Figure 74:
- VALUE OF PET TREATS, USD, INDONESIA, 2017 - 2029
- Figure 75:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, INDONESIA, 2022 AND 2029
- Figure 76:
- VOLUME OF PET TREATS, METRIC TON, JAPAN, 2017 - 2029
- Figure 77:
- VALUE OF PET TREATS, USD, JAPAN, 2017 - 2029
- Figure 78:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, JAPAN, 2022 AND 2029
- Figure 79:
- VOLUME OF PET TREATS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 80:
- VALUE OF PET TREATS, USD, MALAYSIA, 2017 - 2029
- Figure 81:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, MALAYSIA, 2022 AND 2029
- Figure 82:
- VOLUME OF PET TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 83:
- VALUE OF PET TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 84:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, PHILIPPINES, 2022 AND 2029
- Figure 85:
- VOLUME OF PET TREATS, METRIC TON, TAIWAN, 2017 - 2029
- Figure 86:
- VALUE OF PET TREATS, USD, TAIWAN, 2017 - 2029
- Figure 87:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, TAIWAN, 2022 AND 2029
- Figure 88:
- VOLUME OF PET TREATS, METRIC TON, THAILAND, 2017 - 2029
- Figure 89:
- VALUE OF PET TREATS, USD, THAILAND, 2017 - 2029
- Figure 90:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, THAILAND, 2022 AND 2029
- Figure 91:
- VOLUME OF PET TREATS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 92:
- VALUE OF PET TREATS, USD, VIETNAM, 2017 - 2029
- Figure 93:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, VIETNAM, 2022 AND 2029
- Figure 94:
- VOLUME OF PET TREATS, METRIC TON, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 95:
- VALUE OF PET TREATS, USD, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 96:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF ASIA-PACIFIC, 2022 AND 2029
- Figure 97:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2017 - 2023
- Figure 98:
- MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2017 - 2023
- Figure 99:
- VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC, 2022
Asia-Pacific Pet Treats Industry Segmentation
Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam are covered as segments by Country.
- The Asia-Pacific pet treats market is witnessing significant growth, primarily driven by the increasing pet population, which rose from 442.2 million in 2017 to 511.1 million in 2022. The growing trend of pet humanization resulted in increased demand for high-quality pet treats, which contributed to the market's growth.
- Among pets, dogs dominate the Asia-Pacific pet treats market, accounting for 51.4% of the market value in 2022. They were valued at USD 2.74 billion in the same year. The higher share of dogs can be attributed to the larger population of dogs compared to other pets in the region, accounting for 34.49% of the pet population in the same year. The higher preference of dogs for treats compared to other pets contributed to their higher share.
- The cats segment is the second-largest market segment, accounting for 31.8% in 2022, due to their significant population in the region. The cat population accounted for 26.1% of the pet population in the same year. The growing population of cats in the region and their adaptability to small living spaces compared to dogs are expected to drive the cat treats market as the fastest-growing segment, with a CAGR of 11.2% during the forecast period.
- The treats market for other pets reached a value of USD 895.4 million in 2022. There is a growing interest in other animals as pets due to their relatively lower maintenance compared to dogs and cats, which is anticipated to drive their market.
- The increasing pet population in the region is the major factor anticipated to drive the market during the forecast period.
| Sub Product | Crunchy Treats |
| Dental Treats | |
| Freeze-dried and Jerky Treats | |
| Soft & Chewy Treats | |
| Other Treats | |
| Pets | Cats |
| Dogs | |
| Other Pets | |
| Distribution Channel | Convenience Stores |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels | |
| Country | Australia |
| China | |
| India | |
| Indonesia | |
| Japan | |
| Malaysia | |
| Philippines | |
| Taiwan | |
| Thailand | |
| Vietnam | |
| Rest of Asia-Pacific |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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