Athleisure Market Size (2024 - 2029)

The athleisure market is experiencing growth driven by increasing consumer health consciousness and the desire for active lifestyles, which has shifted market dynamics and boosted demand for athleisure products. Enhanced features in sports apparel, such as moisture management and temperature control, are attracting consumers willing to invest in performance-boosting characteristics. Key strategies employed by leading companies include product innovation and partnerships, often collaborating with well-known personalities to launch new offerings. Government initiatives to promote sports participation have further fueled demand, although the prevalence of counterfeit goods poses a challenge to market expansion.

Market Size of Athleisure Industry

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Athleisure Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR (2024 - 2029) 6.16 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Athleisure Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Athleisure Market Analysis

The Athleisure Market is expected to register a CAGR of 6.16% during the forecast period.

The athleisure market size is expected to grow from USD 319.10 billion in 2023 to USD 430.28 billion by 2028, at a CAGR of 6.16% during the forecast period (2023-2028).

  • Rising health and self-consciousness and a desire to lead active lifestyles and appear fit are encouraging consumers to incorporate sports and fitness activities into their daily routines. This increased participation has led to a change in market dynamics, resulting in an increased demand for athleisure products.
  • Additionally, the availability of sports apparel with enhanced properties such as moisture management, temperature control, and other performance-boosting characteristics that prevent discomfort and potential injury has captured the interest of consumers who are willing to pay more for such additional benefits.
  • For instance, Nike claims that its Dri-FIT fabric used in its sports apparel products supports the body's natural cooling system by wicking away sweat and dispersing it across the fabric's surface to evaporate faster. Hence, these enhanced features in athleisure products have propelled consumer habits to wear athletic apparel while performing athleisure activities.
  • The primary strategies adopted by the top companies operating in the market studied are product innovation and partnership. Both strategies are effective in parallel, as players generally collaborate with other companies and well-known personalities to launch their new products. For instance, in March 2022, Abercrombie & Fitch, a leading American apparel company, announced the launch of a new activewear sub-brand named YPB stands for Your Personal Best. The brand aims to empower customers to use the brand for a variety of activities, including running, stretching, lifting, and reclining.
  • Moreover, an increase in government initiatives in various countries to improve sports participation played a key role in driving the demand for athleisure in the last few years. For instance, in November 2021, the government of England recommended launching a 'Work Out to Help Out' campaign to incentivize people to get involved in organized sports.
  • Similarly, in August 2023, the United Kingdom government announced that it will join forces with former sports stars, health professionals, and fitness experts to help an additional 3.5 million adults and children get physically active by 2030 as part of a major national activity drive. However, the strong presence of counterfeit goods in the marketplace has become a significant threat to brand manufacturers and the market's growth. The growth of the luxury athleisure market has been affected by the presence of various counterfeit products, which may be difficult to identify as fake.

Athleisure Industry Segmentation

Athleisure includes a range of clothing, footwear, and accessories used in athletics and leisure activities.

The athleisure market is segmented based on product type, end-user, distribution channel, and geography. By product type, the market is segmented into clothing, footwear, and other product types, including caps, headbands, wristbands, elbow bands, and socks. By end user, the market is segmented into men, women, and kids. The market is segmented by distribution channel into offline retail stores and online retail stores. The report also provides an analysis of the emerging and established economies across the worldwide market, including regions like North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Clothing
Footwear
Other Product Types
End User
Men
Women
Kids
Distribution Channel
Offline Retail Stores
Online Retail Stores
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa
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Athleisure Market Size Summary

The athleisure market is experiencing significant growth, driven by a rising consumer inclination towards health and fitness, which has led to a shift in lifestyle choices. This trend is further supported by the availability of advanced sports apparel featuring properties like moisture management and temperature control, appealing to consumers who prioritize comfort and performance. Major brands such as Nike and Abercrombie & Fitch are leveraging product innovation and strategic partnerships to enhance their market presence. Government initiatives promoting sports participation and fitness activities have also contributed to the increasing demand for athleisure products. However, the market faces challenges from counterfeit goods, which pose a threat to brand integrity and market expansion.

In the Asia-Pacific region, the athleisure market is bolstered by the growing health consciousness among the middle class and the increasing popularity of fitness activities. International brands like Reebok, Adidas, and Nike dominate the market, employing strategies such as ad campaigns and product innovation to maintain competitiveness. The blend of casual and athletic designs has led to a surge in demand for sports apparel as everyday wear, with consumers viewing fitness apparel as a fashion statement. Domestic brands are also gaining traction by offering a variety of athletic wear through e-commerce platforms. The competitive landscape is marked by major players focusing on product diversification and global market penetration, with companies like Adidas and Under Armour making strategic moves to enhance their product offerings and consumer reach.

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Athleisure Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increased Sports Participation and Flourishing Demand for Sports Apparel

      2. 1.1.2 Rising Innovation in Athleisure Products

    2. 1.2 Market Restraints

      1. 1.2.1 Penetration of Counterfeit Products

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Clothing

      2. 2.1.2 Footwear

      3. 2.1.3 Other Product Types

    2. 2.2 End User

      1. 2.2.1 Men

      2. 2.2.2 Women

      3. 2.2.3 Kids

    3. 2.3 Distribution Channel

      1. 2.3.1 Offline Retail Stores

      2. 2.3.2 Online Retail Stores

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 Spain

        4. 2.4.2.4 France

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Russia

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle-East and Africa

        1. 2.4.5.1 United Arab Emirates

        2. 2.4.5.2 South Africa

        3. 2.4.5.3 Rest of Middle-East and Africa

Athleisure Market Size FAQs

The Athleisure Market is projected to register a CAGR of 6.16% during the forecast period (2024-2029)

Nike Inc., Adidas AG, Lululemon Athletic, Puma SE and Under Armour Inc. are the major companies operating in the Athleisure Market.

Athleisure Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)