Australia and New Zealand Digital Transformation Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Australia And New Zealand Digital Transformation Industry Overview

Australia And New Zealand Digital Transformation Market is semi-consolidated, with major players like Accenture PLC, Google LLC (Alphabet Inc.), Siemens AG, IBM Corporation, and Microsoft Corporation. Players in the market are adopting strategies such as partnerships, mergers, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• June 2024: Google Australia introduced a novel initiative, an AI-centric accelerator program, tailored for Australian entrepreneurs. This 10-week program was distinct in that it was 'equity-free,' specifically designed for seed and series A stage Australian startups. These startups focused on developing platforms and products driven by AI and machine learning technologies.
• May 2024: Accenture has acquired The Lumery, a Melbourne-based consultancy specializing in marketing technology (martech). The Lumery aids top-tier organizations in crafting seamless customer experiences and evolving their marketing services. This acquisition bolsters the marketing transformation prowess of Accenture Song, Accenture's tech-driven creative division. Moreover, it enriches Accenture's Australian portfolio with enhanced services, including personalization, CRM and loyalty programs, testing and experimentation, and automation.