ANZ Pouch Packaging Market Size (2024 - 2029)

ANZ Pouch Packaging Market Analysis

The ANZ Pouch Packaging Market size is estimated at USD 1.24 billion in 2024, and is expected to reach USD 1.61 billion by 2029, growing at a CAGR of 5.36% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 11.89 billion units in 2024 to 15.77 billion units by 2029, at a CAGR of 5.81% during the forecast period (2024-2029).

The pouch packaging market in Australia and New Zealand is witnessing significant growth, driven by increasing demand from the food industry. The cost efficiency of pouch packaging compared to traditional packaging is driving the market growth.

• Pouch packaging maintains product freshness by regulating temperature, eliminating oxygen, and absorbing moisture during transit or storage. Commonly used materials like polyethylene and polypropylene ensure the packaging breaks down quickly. Its versatility makes flexible packaging accessible across various industries, including food, beverage, personal care, pharmaceutical, and others.
• Over the last decade, Australia's population surged, leading to increased demand for consumables, particularly favoring plastic packaging. This preference is primarily attributed to the lightweight nature of plastic, which bolsters their portability. The consumables include beverages, packaged meals, and convenience packages, including microwave and oven-safe options. Such consumer preferences in the country might push the need for pouch packaging.
• Australia unveiled its ambitious 2025 National Packaging Targets in response to these trends. These targets represent a significant stride toward a more sustainable packaging approach, requiring widespread backing from market players and the government. The 2025 Targets are comprehensive, covering all packaging activities in the nation, with the Australian Packaging Covenant Organisation (APCO) leading the charge in their execution.
• The grocery and food retail sector continues to expand in New Zealand. Imports from the United States include packaged food, pet food, and meat, among others. This would leverage the need for the pouch packaging market in the region.
• Additionally, the retail market in New Zealand sustained robust sales, with supermarkets and grocery segments leading the charge, buoyed by the nation's prevailing inflation. The region also witnessed challenges in the packaging market. New Zealand grappled with persistent logistical hurdles, elevated interest rates, and increased household expenses in 2023, and consumer spending showed signs of moderation. The grocery sector’s revenue declined in 2023.

ANZ Pouch Packaging Industry Segmentation

Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market based on the prevalent base scenarios, key themes, and end-user industry-related demand cycles. The analysis is based on the market insights captured through secondary research and primaries. The market also covers the major factors impacting the growth of the pouch packaging market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content inside the pouch packaging solution. The scope of the study is limited to B2B demand.

The pouch packaging market in Australia and New Zealand is segmented by material type (paper, plastic, and aluminum), resin type (plastic (polyethylene, polypropylene, PET, PVC, EVOH, and other resins)), product (flat (pillow and side seal) and stand up), type (standard, aseptic, retort, and hot fill), end-user industry (food (candy and snack food, processed food, fresh produce, dairy products, pet food, meat, poultry, seafood, and other food products), medical and pharmaceutical, personal care and household care, and other end-user Industries), and country (Australia and New Zealand). The market sizes and forecasts are provided in terms of value (USD) and volume (units) for all the above segments.