Market Size of Australia Beauty and Personal Care Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.19 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Australia Beauty & Personal Care Products Market Analysis
The Australia beauty and personal care products market size is expected to grow from USD 4.32 billion in 2023 to USD 5.30 billion by 2028, at a CAGR of 4.19% during the forecast period.
- Australia's beauty and personal care industry is thriving and is one of the fastest-growing consumer markets, driven by increased per capita spending on cosmetics and skin care products. The primary reasons for the growth are the high disposable income and the increased awareness among individuals about personal grooming and hygiene.
- Moreover, there has been a generational shift in recent years with young consumers entering the market. This change is reinforced by social media, internationality, and e-commerce channels, which have a lasting effect on consumers' buying behavior regarding beauty products. Additionally, companies are indulging in aggressive social media marketing to expand their consumer base and boost their overall sales revenue, influencing the market positively.
- As consumers become cautious of potential toxicity in cosmetics, market segments offering products manufactured using natural and organic ingredients and essential oils will likely report strong growth. Additionally, consumers are becoming more aware of the impacts of their beauty decisions on the environment, thus shifting to sustainable products. This trend is also reflected in various initiatives such as certifications, eco-friendly products, and recyclable packaging.
- A survey conducted by Consumer Policy Research Centre in 2022 revealed that over 25 percent of Australian consumers considered having sustainable products available in the beauty and personal care sector as very important. Therefore, companies focus on capitalizing on consumers' demand by offering products with premium botanical ingredients and multi-functional properties.
- For instance, in 2022, Skin Proud was launched in Australia, which offers products formulated with natural extracts such as pomegranate, raspberry, coconut oil, and rose water. The company claims these products to be vegan, PETA-approved cruelty-free.
Australia Beauty & Personal Care Products Industry Segmentation
Beauty and personal care products generally belong to hygiene practices and rinse off immediately after use. These products encompass cosmetics, haircare, skincare, and cleaning products.
The Australian beauty and personal care products market report is segmented based on product type and distribution channel. The segmentation based on product type includes personal care products and cosmetics/make-up products. The personal care market is further segmented into hair care products (shampoo, conditioner, and other hair care products), skincare products (facial care products, body care products, and lip care products), bath and shower (shower gels, soaps, and other bath and shower products), oral care (toothbrushes, toothpaste, mouthwashes and rinses, and other oral care products), men's grooming products, and deodorants and antiperspirants. The cosmetics/make-up products market is segmented into facial cosmetics, eye cosmetics, lip and nail make-up products, and hairstyling and coloring products. By distribution channel, the market is segmented into specialist stores, supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels.
The market sizing has been done in value terms in USD for all the above-mentioned segments.
| Product Type | |||||||||||||||||||||||||
| |||||||||||||||||||||||||
|
| Distribution Channel | |
| Specialist Stores | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Channels | |
| Other Distribution Channels |
Australia Beauty and Personal Care Products Market Size Summary
The Australian beauty and personal care products market is experiencing robust growth, driven by increased consumer spending on cosmetics and skincare. This expansion is fueled by higher disposable incomes and a growing awareness of personal grooming and hygiene. The market is witnessing a generational shift, with younger consumers influenced by social media, international trends, and e-commerce, which are reshaping their purchasing behaviors. Companies are leveraging aggressive social media marketing strategies to broaden their consumer base and enhance sales. The demand for natural and organic products is on the rise as consumers become more conscious of the potential toxicity in cosmetics and the environmental impact of their choices. This trend is reflected in the growing popularity of sustainable products, eco-friendly packaging, and certifications, as companies strive to meet the demand for premium botanical ingredients and multifunctional beauty solutions.
The market is characterized by a fragmented landscape with numerous companies competing at various price points. Major players like L'Oréal SA and Unilever PLC dominate with diversified portfolios and strong brand recognition. The industry is marked by mergers and acquisitions as companies seek to consolidate and expand their market share. The increasing focus on personal grooming, coupled with the rising prevalence of hair-related concerns, is driving the growth of the haircare segment. Additionally, the popularity of personalized and multifunctional skincare products is on the rise, with brands like Supergoop offering innovative solutions. The market's competitive nature is further highlighted by strategic partnerships and product launches, such as Estee Lauder's collaboration with BALMAIN and Shiseido's introduction of men's skincare products, reflecting the industry's dynamic and evolving landscape.
Australia Beauty and Personal Care Products Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.1.1 Inclination Towards Natural and Organic Formulations
-
-
1.2 Market Restraints
-
1.2.1 Presence of Counterfeit Beauty and Personal Care Products
-
-
1.3 Porter's Five Forces Analysis
-
1.3.1 Threat of New Entrants
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Bargaining Power of Suppliers
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION
-
2.1 Product Type
-
2.1.1 Personal Care Products
-
2.1.1.1 Hair Care Products
-
2.1.1.1.1 Shampoo
-
2.1.1.1.2 Conditioner
-
2.1.1.1.3 Other Hair Care Products
-
-
2.1.1.2 Skin Care Products
-
2.1.1.2.1 Facial Care Products
-
2.1.1.2.2 Body Care Products
-
2.1.1.2.3 Lip Care Products
-
-
2.1.1.3 Bath and Shower
-
2.1.1.3.1 Shower Gels
-
2.1.1.3.2 Soaps
-
2.1.1.3.3 Other Bath and Shower Products
-
-
2.1.1.4 Oral Care
-
2.1.1.4.1 Toothbrushes
-
2.1.1.4.2 Toothpaste
-
2.1.1.4.3 Mouthwashes and Rinses
-
2.1.1.4.4 Other Oral Care Products
-
-
2.1.1.5 Men's Grooming Products
-
2.1.1.6 Deodorants and Antiperspirants
-
-
2.1.2 Cosmetics/Make-up Products
-
2.1.2.1 Facial Cosmetics
-
2.1.2.2 Eye Cosmetic Products
-
2.1.2.3 Lip and Nail Make-up Products
-
2.1.2.4 Hair Styling and Coloring Products
-
-
-
2.2 Distribution Channel
-
2.2.1 Specialist Stores
-
2.2.2 Supermarkets/Hypermarkets
-
2.2.3 Convenience Stores
-
2.2.4 Online Retail Channels
-
2.2.5 Other Distribution Channels
-
-
Australia Beauty and Personal Care Products Market Size FAQs
What is the current Australia Beauty and Personal Care Products Market size?
The Australia Beauty and Personal Care Products Market is projected to register a CAGR of 4.19% during the forecast period (2024-2029)
Who are the key players in Australia Beauty and Personal Care Products Market?
Colgate-Palmolive Company, Unilever PLC, L'Oréal S.A., Procter & Gamble Company and The Estée Lauder Companies Inc. are the major companies operating in the Australia Beauty and Personal Care Products Market.
