Market Trends of Australia and New Zealand Diagnostic Imaging Equipment Industry
This section covers the major market trends shaping the Australia & New Zealand Diagnostic Imaging Equipment Market according to our research experts:
X-ray Segment Captures the Largest Market Share and is Expected to Retain its Dominance over the Forecast Period
An X-ray is a non-invasive medical test that helps physicians diagnose and treat medical conditions. Imaging with X-rays involves exposing a part of the body to a small dose of ionizing radiation to produce pictures of the inside of the body. The rising number of fractures is expected to aid as a key contributor to the market. According to the International Osteoporosis Foundation in September 2021, about 30,000 fragility fractures occur in New Zealand each year, mostly in people who are 50 or older. Additionally, there are currently 155,000 claims for falls and fracture-related injuries among New Zealanders over the age of 65. Thus, the growing number of fractures in the country is expected to drive the demand for X-rays as this equipment is one of the technologies used in the diagnosis of fractures related injuries.
Increasing in product innovation and technological advancement in Australia and New Zealand by key market players is expected to boost the imaging equipment market. In October 2021, Micro-X launched the Rover mobile x-ray machine. The Micro-X Rover is a mobile X-ray machine that weighs around 100 kg (compared to 600 kg for competitor products). First developed for the Australian Defence Force, its small size and rugged features make it ideal for field hospitals or facilities in remote locations.
Thus, all aforementioned factors expected to boost the segment growth over the forecast period.
