Market Size of australia e-bike Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 65.42 Million |
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Market Size (2029) | USD 98.46 Million |
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Largest Share by Propulsion Type | Pedal Assisted |
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CAGR (2024 - 2029) | 8.52 % |
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Fastest Growing by Propulsion Type | Speed Pedelec |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Australia E-bike Market Analysis
The Australia E-bike Market size is estimated at 65.42 million USD in 2024, and is expected to reach 98.46 million USD by 2029, growing at a CAGR of 8.52% during the forecast period (2024-2029).
65.42 Million
Market Size in 2024 (USD)
98.46 Million
Market Size in 2029 (USD)
36.05 %
CAGR (2017-2023)
8.52 %
CAGR (2024-2029)
Largest Segment by Propulsion Type
77.47 %
value share, Pedal Assisted, 2023
On e-bikes with pedal assistance, riders cycle quickly and easily as the motor produces greater power, efficiently carrying loads while saving time and cost. Hence, it is the largest segment in the market.
Largest Segment by Application Type
79.53 %
value share, City/Urban, 2023
Due to the continuous usage of bikes for daily commuting by students, workers, and courier companies, city/urban bikes make up the largest segment of the market.
Largest Segment by Battery Type
98.93 %
value share, Lithium-ion Battery, 2023
Advanced technology, better range, long battery life, and fast charging features are enhancing the higher usage of lithium-ion batteries in bicycles.
Fastest-Growing Segment by Propulsion Type
10.82 %
Projected CAGR, Speed Pedelec, 2024-2029
Growing consumer interest in speedy bikes to reach their destination faster during heavy traffic, along with fuel cost savings, is making speed pedelec the fastest-growing segment.
Leading Market Player
13.75 %
market share, Norco, 2022
Norco is the largest market player in Australia due to a broad product portfolio, a strong brand image, and a large supply network managing customers in Australia.
PROPULSION SEGMENT MARKET OVERVIEW
- In Australia, cycling is a common activity for the population. Men participate in cycling at a significantly higher rate than women, suggesting that men ride more frequently than women. Around 34.2% of people rode bicycles in 2017, recording a slight decline from 2016. In Australia, sales of e-bikes are growing quickly, and the import of e-bikes tripled in the past three years. The government has since announced that there would be a 5% charge for importing e-bikes. The increased tax would not apply to countries with free trade agreements with Australia, such as China, Cambodia, Indonesia, and the United States, but it might increase the price of e-bikes made in Taiwan, Europe, and India.
- According to the Australian Automobile Association, traffic congestion has caused an average reduction in driving speeds of 3-8% in the country's major cities. If significant policy changes are not made, congestion costs are predicted to reach between USD 27.7 and USD 37.3 billion by 2030. On the other hand, rising fuel prices, worsening traffic, growing interest in exercise and health, and increasing environmental consciousness are the key forces driving the Australian e-bike market. The demand for e-bikes is also driven by an increasing interest among the population in preserving the environment for future generations, primarily by combating environmental problems and the depletion of natural resources.
- Two recent breakthroughs that have had a substantial impact on the market dynamics for electric bicycles in Australia are the launch of high-end electric bicycles and the introduction of high-tech speed pedelec bikes with smartphone integration. The pedal-assisted segment held the biggest share of the Australian e-bike market during the historical period (2017-2022), but the speed pedelec segment is anticipated to be the fastest-growing segment over the forecast period.
Australia E-bike Industry Segmentation Australia E-bike Industry Segmentation
Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.
- In Australia, cycling is a common activity for the population. Men participate in cycling at a significantly higher rate than women, suggesting that men ride more frequently than women. Around 34.2% of people rode bicycles in 2017, recording a slight decline from 2016. In Australia, sales of e-bikes are growing quickly, and the import of e-bikes tripled in the past three years. The government has since announced that there would be a 5% charge for importing e-bikes. The increased tax would not apply to countries with free trade agreements with Australia, such as China, Cambodia, Indonesia, and the United States, but it might increase the price of e-bikes made in Taiwan, Europe, and India.
- According to the Australian Automobile Association, traffic congestion has caused an average reduction in driving speeds of 3-8% in the country's major cities. If significant policy changes are not made, congestion costs are predicted to reach between USD 27.7 and USD 37.3 billion by 2030. On the other hand, rising fuel prices, worsening traffic, growing interest in exercise and health, and increasing environmental consciousness are the key forces driving the Australian e-bike market. The demand for e-bikes is also driven by an increasing interest among the population in preserving the environment for future generations, primarily by combating environmental problems and the depletion of natural resources.
- Two recent breakthroughs that have had a substantial impact on the market dynamics for electric bicycles in Australia are the launch of high-end electric bicycles and the introduction of high-tech speed pedelec bikes with smartphone integration. The pedal-assisted segment held the biggest share of the Australian e-bike market during the historical period (2017-2022), but the speed pedelec segment is anticipated to be the fastest-growing segment over the forecast period.
| Propulsion Type | |
| Pedal Assisted | |
| Speed Pedelec | |
| Throttle Assisted |
| Application Type | |
| Cargo/Utility | |
| City/Urban | |
| Trekking |
| Battery Type | |
| Lead Acid Battery | |
| Lithium-ion Battery | |
| Others |
Australia E-bike Market Size Summary
The Australian e-bike market is experiencing significant growth, driven by factors such as rising fuel prices, increasing traffic congestion, and a growing interest in health and environmental sustainability. The market is characterized by a shift towards more environmentally friendly transportation options, with e-bikes offering a cost-effective and eco-friendly alternative to traditional vehicles. The introduction of high-end electric bicycles and advanced features like smartphone integration has further fueled market expansion. The pedal-assisted segment has been the most popular, but the speed pedelec segment is expected to see the fastest growth in the coming years. The market's growth is also supported by favorable regulations and the increasing availability of e-bike models, as manufacturers target the Australian market with a diverse range of options.
The COVID-19 pandemic has had a lasting impact on the Australian e-bike market, as more individuals opted for cycling to avoid public transportation and maintain social distancing. This shift has led to an increase in bicycle commuters, particularly for short-distance travel. The development of bicycle infrastructure and the introduction of e-bikes with longer battery lives have contributed to this trend. Despite the fragmented nature of the market, with major players like Dyson bikes, Giant Manufacturing Co., NCM Bike, Norco, and Specialized Bicycle Components, the market continues to grow as companies innovate and expand their offerings. The government's import tax on e-bikes from certain countries may affect pricing, but it does not apply to countries with free trade agreements, ensuring competitive pricing for e-bikes from those regions.
Australia E-bike Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Propulsion Type
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1.1.1 Pedal Assisted
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1.1.2 Speed Pedelec
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1.1.3 Throttle Assisted
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1.2 Application Type
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1.2.1 Cargo/Utility
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1.2.2 City/Urban
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1.2.3 Trekking
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1.3 Battery Type
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1.3.1 Lead Acid Battery
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1.3.2 Lithium-ion Battery
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1.3.3 Others
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Australia E-bike Market Size FAQs
How big is the Australia E-bike Market?
The Australia E-bike Market size is expected to reach USD 65.42 million in 2024 and grow at a CAGR of 8.52% to reach USD 98.46 million by 2029.
What is the current Australia E-bike Market size?
In 2024, the Australia E-bike Market size is expected to reach USD 65.42 million.
