E-Commerce Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Australia E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

E-Commerce Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Australia E-commerce Industry Overview

The Australia E-commerce market is fragmented in nature because of the high competitive rivalry among major market players. Major market players in Australia's E-commerce market are opting for expansion and partnerships as well as launching new products to gain market share. Some of the major market players in the region are eBay Australia Pty Ltd., Amazon Commercial Services Pty, Kogan.com, and Woolworths, among others.

  • March 2022 - Amazon Australia announced the construction of its first sort center facility in the country commenced in Melbourne. The 15,600sqm operations facility will open this year at Goodman Group's new Amaroo Business Park in Craigieburn. The purpose-built sort center located in the north of Melbourne will enhance the company's delivery speed for customers across the country.
  • March 2022 - Online retailer MyDeal launched a new global activities marketplace called Amazed.com in Australia. The new website will utilize MyDeal's proprietary marketplace technology and existing 1 million active customer base to offer a one-stop shopping experience for activities and experiences for locals. The company also plans to expand operations to New Zealand in the first half of the calendar year and then move to offshore markets like the UK and US.

Australia E-commerce Market Leaders

  1. eBay Australia Pty Ltd

  2. Amazon Commercial Services Pty Limited

  3. Kogan.com

  4. Woolworths

  5. Coles

  6. *Disclaimer: Major Players sorted in no particular order
Australia E-commerce Market Concentration