Market Trends of Australia Food Colorants Industry
This section covers the major market trends shaping the Australia Food Colorants Market according to our research experts:
Rising Consumer Inclination towards Natural Food Colorants
Natural food colors originate from a wide range of sources like vegetables, fruits, plants, minerals, and other edible natural sources, rather than being artificially synthesized. In addition to this, a comprehensive growth in the number of government initiatives promoting health and well-being is estimated to bolster the natural food colors market. The growing inclination of consumers towards clean label products is fuelling the demand for natural food ingredients. Pertaining to the large demand of this segment, companies like Chr. Hansen Holding, Koninklijke DSM N.V., Sensient Technologies Corporation offer the vast portfolio of natural food colorants strengthening their consumer base.
Growth of Processed Foods industry is Fueling the demand of Food Colorants Market
Food colors are additives that improve the appearance of both fresh and processed foods. Colorants are significantly used to restore the color of processed food products, as food processing may result in loss of food color. Moreover, offset the color loss of processed foods like candies, snack foods margarine, cheese, etc. due to exposure to light, air, temperature extremes, moisture and storage conditions is further promoting the utility of food colors across the industry. Processed foods such as crisps, sausage rolls, tinned vegetables, savory snacks, and other convenience foods are the major application of food colors. However, the significant growth and demand for processed food are simultaneously driving the demand for the natural colorant industry in the country.
